• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Management

Marketing Management Courses

Marketing management courses can help you learn strategic planning, market analysis, brand development, and customer relationship management. You can build skills in digital marketing tactics, campaign management, and data analytics to measure campaign effectiveness. Many courses introduce tools like Google Analytics, CRM software, and social media platforms, showing how these resources can enhance your marketing strategies and improve engagement with target audiences.

Popular Marketing Management Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IBM

    AIX Operating System Fundamentals

    Skills you'll gain: Shell Script, Unix Shell, File Management, File Systems, Unix, Unix Commands, Operating System Administration, Scripting, Operating Systems, File I/O, Command-Line Interface, OS Process Management, Identity and Access Management, System Configuration

    4.6
    Rating, 4.6 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    Logical Operations

    Microsoft Excel 365: From Zero to Mastery

    Skills you'll gain: Pivot Tables And Charts, Microsoft Excel, Key Performance Indicators (KPIs), Data Presentation, Data Analysis Expressions (DAX), Data Integration, Spreadsheet Software, Excel Formulas, Performance Measurement, Data Visualization, Excel Macros, Business Intelligence, Microsoft Office, Microsoft 365, Productivity Software, Data Entry, File Management, Document Management, Data Management, User Interface (UI)

    Beginner · Specialization · 3 - 6 Months

  • Status: Free
    Free
    L

    Lund University

    Transforming higher education with Generative AI

    Skills you'll gain: Generative AI, Responsible AI, Education Software and Technology, AI Personalization, AI Integrations, Ethical Standards And Conduct

    4.6
    Rating, 4.6 out of 5 stars
    ·
    22 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Michigan

    Liderar equipes

    Skills you'll gain: Team Building, Team Management, Teamwork, Team Leadership, Team Performance Management, Trustworthiness, Team Motivation, Conflict Management, Team Collaboration, Collaboration, Willingness To Learn, Performance Management, Open Mindset, Leadership, Goal Setting, Organizational Structure, Lifelong Learning, Coordination, Diversity and Inclusion

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Gen AI for developers: Web development with Python & Copilot

    Skills you'll gain: GitHub Copilot, Unit Testing, Test Script Development, Flask (Web Framework), Front-End Web Development, Web Applications, Web Development, Microsoft Visual Studio, Python Programming, Development Environment, User Interface (UI), Generative AI, Software Installation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    18 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    H

    Howard University

    Fundamentals of Business Problem Solving

    Skills you'll gain: Spreadsheet Software, Microsoft Excel, Data Modeling, Mathematical Modeling, Excel Formulas, Business Modeling, Business Analysis, Operations Research, Business Process, Financial Modeling, Investment Management, Process Optimization, Applied Mathematics, Data-Driven Decision-Making, Business Strategy, Revenue Management, Trend Analysis, Resource Allocation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    23 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    APIs in Java: Call and Integrate an API

    Skills you'll gain: Restful API, Cloud API, Application Programming Interface (API), Postman API Platform, API Design, API Testing, Java Programming, Java, Mobile Development, Apache Maven, Application Development, Data Access, Web Development, Eclipse (Software), Software Design

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Employee Engagement: Driving Real-Time Insights

    Skills you'll gain: Responsible AI, Employee Engagement, Driving engagement, Drive Engagement, HR Tech, People Analytics, AI Personalization, Generative AI, Employee Surveys, Human Resource Strategy, Real Time Data, Data-Driven Decision-Making, Case Studies, Analysis, Forecasting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    Advanced Google Analytics - A Practical Guide

    Skills you'll gain: Conversion Funnel Analysis, Digital Analysis, Data Collection, Data-Driven Marketing, Data Quality, grep, Business Reporting, Data Validation, Data Capture, Campaign Planning, Event Monitoring, Marketing Channel

    Intermediate · Course · 3 - 6 Months

  • C

    Coursera

    RStudio for Six Sigma - Hypothesis Testing

    Skills you'll gain: Statistical Hypothesis Testing, Logistic Regression, Lean Six Sigma, Correlation Analysis, Six Sigma Methodology, R (Software), R Programming, Statistical Programming, Statistical Analysis, Test Tools, Statistical Methods, Statistical Software, Regression Analysis, Probability & Statistics, Data Literacy, Data Science

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Supply Chain Network Optimization Using MILP on RStudio

    Skills you'll gain: Operations Research, Supply Chain Systems, Supply Chain, Supply Chain Management, Supply Chain Planning, Operational Analysis, Process Optimization, Model Optimization, Capacity Planning, Production Planning, Data Analysis, R Programming

    4.4
    Rating, 4.4 out of 5 stars
    ·
    14 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Geospatial Foundations & Python Tooling

    Skills you'll gain: Spatial Data Analysis, Geographic Information Systems, GIS Software, Spatial Analysis, Geospatial Mapping, Metadata Management, Verification And Validation, Geostatistics, Data Validation, Query Languages, Technical Documentation, Document Management, SQL, Data Import/Export, Visual Design, Data Quality, PostgreSQL, Geospatial Information and Technology, Virtual Environment, Python Programming

    Beginner · Specialization · 3 - 6 Months

1…717718719…834

In summary, here are 10 of our most popular marketing management courses

  • AIX Operating System Fundamentals: IBM
  • Microsoft Excel 365: From Zero to Mastery: Logical Operations
  • Transforming higher education with Generative AI: Lund University
  • Liderar equipes: University of Michigan
  • Gen AI for developers: Web development with Python & Copilot: Coursera
  • Fundamentals of Business Problem Solving: Howard University
  • APIs in Java: Call and Integrate an API: Coursera
  • GenAI for Employee Engagement: Driving Real-Time Insights: Coursera
  • Advanced Google Analytics - A Practical Guide: Packt
  • RStudio for Six Sigma - Hypothesis Testing: Coursera

Skills you can learn in Entrepreneurship

Innovation (38)
Modeling (25)
Business Model (18)
Plan (16)
Investment (15)
Market (economics) (15)
Product (12)
Planning (11)
Social Entrepreneurship (10)
Strategic Management (10)
Business Plan (9)
Business Strategy (6)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok