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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: New
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    Coursera

    Content Strategy and Creation

    Skills you'll gain: Canva (Software), Content Development and Management, Brand Management, Content Creation, Social Media Content, Content Marketing, Content Strategy, Brand Strategy, Social Media Campaigns, Brand Awareness, Branding, Social Media, Brand Marketing, Social Media Marketing, Content Optimization, Persona Development, Email Marketing, Digital Marketing, Search Engine Optimization, AI Enablement

    Intermediate · Course · 1 - 3 Months

  • Status: New
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    EDUCBA

    Digital Transformation Case Studies & Strategies

    Skills you'll gain: Cloud Platforms, Collaborative Software, Technology Strategies, Cloud Infrastructure, Enterprise Application Management, Digital Transformation, Cybersecurity, Cyber Security Strategy, Virtual Teams, Digital Marketing, Marketing Automation, Digital Marketing Tools, Customer Engagement, Data Integration, Business Transformation, Enterprise Resource Planning, Telecommuting, Recruitment, General Networking, Professional Networking

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
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    Coursera

    Monitor Email KPIs

    Skills you'll gain: Key Performance Indicators (KPIs), Dashboard, Performance Measurement, Data-Driven Marketing, Business Intelligence, Performance Metric, Business Metrics, Performance Analysis, Email Marketing, Performance Reporting, Stakeholder Communications, Marketing Analytics, Data-Driven Decision-Making, Data Visualization, Campaign Management, Continuous Monitoring

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Pricing Strategy Optimization

    Skills you'll gain: Market Dynamics, Product Lifecycle Management, Revenue Management, Competitive Analysis, Target Market, Global Marketing, Market Opportunities, Consumer Behaviour, Competitive Intelligence, Business Strategy, Strategic Marketing, Marketing Psychology, Cost Accounting, Customer Insights, Product Lining, Supply And Demand, Economics, Demand Planning, Presentations, Customer Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    937 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
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    Madecraft

    Generative AI for Innovative Business Branding

    Skills you'll gain: Brand Strategy, Prompt Engineering, Branding, Brand Marketing, Brand Management, AI Personalization, Digital Brand Strategy, Generative AI, AI Enablement, Prompt Engineering Tools, Customer experience improvement, Content Marketing, Customer Engagement, Responsible AI, Content Creation, Business Ethics, Customer Service, Marketing Analytics, Digital Marketing

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    IBM

    Introduction to Agile Development and Scrum

    Skills you'll gain: User Story, Agile Software Development, Scrum (Software Development), Agile Methodology, Kanban Principles, Backlogs, Sprint Retrospectives, Agile Project Management, Agile Product Development, Workflow Management, Sprint Planning, Team Oriented, Team Building, Team Management, Team Performance Management, Lean Methodologies, Performance Metric, Meeting Facilitation, Performance Measurement

    4.9
    Rating, 4.9 out of 5 stars
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    2.7K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Northwestern University

    Organizational Leadership

    Skills you'll gain: Influencing, Persuasive Communication, Design Thinking, Data-Driven Decision-Making, Leadership, Strategic Communication, Innovation, Collaboration, Crisis Management, Negotiation, Organizational Leadership, Ideation, Team Leadership, Resource Allocation, Human Centered Design, Teamwork, Stakeholder Communications, Cross-Functional Team Leadership, Data-Driven Marketing, Marketing

    4.7
    Rating, 4.7 out of 5 stars
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    5.5K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
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    Scrum.org

    Effective Stakeholder Collaboration for Scrum Teams™

    Skills you'll gain: Stakeholder Engagement, Stakeholder Management, Stakeholder Analysis, Conflict Management, Stakeholder Communications, Scrum (Software Development), Negotiation, Communication Strategies, Rapport Building, Collaboration, Empathy & Emotional Intelligence, Agile Methodology, Agile Product Development, Active Listening, Value Propositions, Journey Mapping, Customer Insights, Business Planning, Product Management, Adaptability

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
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    EDUCBA

    Digital Networking Tools for Career Success

    Skills you'll gain: LinkedIn, Professional Networking, Recruitment, Talent Recruitment, Thought Leadership, Drive Engagement, Blogs, digital literacy, Productivity Software, Social Media, Digital Marketing Tools, Social Media Content, Employee Engagement, Relationship Building, Content Marketing, Digital Marketing, Lead Generation

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
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    EDUCBA

    Consumer Psychology and Persuasion Strategies

    Skills you'll gain: Consumer Behaviour, Advertising, Marketing Psychology, Global Marketing, Persuasive Communication, Customer Analysis, Marketing Communications, Cultural Diversity, Communication Strategies, Brand Loyalty, Culture, Social Sciences, Branding, Human Learning, Influencing, Sociology, Strategic Communication, Learning Theory, Decision Making, Socioeconomics

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Introduction to Google SEO

    Skills you'll gain: Search Engine Optimization, Persona Development, Web Analytics and SEO, Content Optimization, Target Audience, Branding, Digital Marketing, Consumer Behaviour, Algorithms, Data Analysis, Business Reporting

    4.6
    Rating, 4.6 out of 5 stars
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    10K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    Ludwig-Maximilians-Universität München (LMU)

    Competitive Strategy and Organization Design

    Skills you'll gain: Mergers & Acquisitions, Customer Retention, Business Research, Business Strategy, Organizational Structure, Organizational Strategy, Peer Review, Game Theory, Strategic Thinking, Competitive Analysis, Strategic Partnership, Consulting, Product Strategy, Report Writing, Business Consulting, Growth Strategies, Organizational Development, Organizational Effectiveness, Strategic Decision-Making, Research Reports

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.7K reviews

    Intermediate · Specialization · 3 - 6 Months

1…757677…439

In summary, here are 10 of our most popular product marketing courses

  • Content Strategy and Creation: Coursera
  • Digital Transformation Case Studies & Strategies: EDUCBA
  • Monitor Email KPIs: Coursera
  • Pricing Strategy Optimization: University of Virginia
  • Generative AI for Innovative Business Branding: Madecraft
  • Introduction to Agile Development and Scrum: IBM
  • Organizational Leadership: Northwestern University
  • Effective Stakeholder Collaboration for Scrum Teams™: Scrum.org
  • Digital Networking Tools for Career Success: EDUCBA
  • Consumer Psychology and Persuasion Strategies: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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