• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • U

    University of Illinois Urbana-Champaign

    Microeconomics Principles

    Skills you'll gain: Supply And Demand, Economics, Market Dynamics, Business Economics, Behavioral Economics, Policy Analysis, Business, Economics, Policy, and Social Studies, Business Operations, Revenue Management, Consumer Behaviour, Social Studies, Operations, Political Sciences, Social Sciences, Business Strategy, Public Policies, Competitive Analysis, Market Analysis, Socioeconomics

    ★ 4.8 (3.4K) · Beginner · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • G

    Google

    Stay Ahead of the AI Curve

    Skills you'll gain: AI Enablement, Strategic Thinking, AI literacy, Technology Roadmaps, AI Integrations, Generative AI, Analysis

    ★ 4.8 (8K) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Media Planning and Advertising Strategy

    Skills you'll gain: Media Planning, Digital Advertising, Media Strategy, Advertising Campaigns, Digital Media Strategy, Online Advertising, Paid media, Target Audience, Advertising, Media and Communications, Campaign Planning, Digital Marketing, Marketing Channel, Cross-Channel Marketing, Performance marketing, Digital Marketing Campaigns, Marketing Effectiveness, Marketing, Planning, Decision Making

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • L

    Ludwig-Maximilians-Universität München (LMU)

    Competitive Strategy and Organization Design

    Skills you'll gain: Mergers & Acquisitions, Customer Retention, Business Research, Business Strategy, Organizational Structure, Organizational Strategy, Peer Review, Game Theory, Strategic Thinking, Competitive Analysis, Business Strategies, Strategic Partnership, Consulting, Corporate Strategy, Product Strategy, Report Writing, Business Consulting, Growth Strategies, Organizational Development, Organizational Effectiveness

    ★ 4.7 (3.7K) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • U

    University of Pennsylvania

    商务基础 (中文版)

    Skills you'll gain: Financial Statements, Financial Statement Analysis, Operations Management, Return On Investment, Financial Accounting, Operations, Financial Reporting, Process Analysis, Income Statement, Operational Efficiency, Business Operations, Capital Budgeting, Marketing, Inventory Control, Cash Flows, Finance, Strategic Marketing, Brand Marketing, Financial Modeling, Business Planning

    ★ 4.8 (341) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • M

    Meta

    Meta Android Developer

    Skills you'll gain: React Native, Android Studio, Restful API, Version Control, User Research, UI/UX Research, Usability Testing, Jest (JavaScript Testing Framework), Git (Version Control System), Data Structures, Kotlin, Unix Commands, Android Jetpack, Android Development, Persona (User Experience), GitHub, Interaction Design, Mobile Development, Code Reusability, Javascript

    ★ 4.6 (9.3K) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • U

    University of California, Davis

    Introduction to Google SEO

    Skills you'll gain: Search Engine Optimization, Persona Development, Web Analytics and SEO, Content Optimization, Target Audience, Branding, Target Market, Digital Marketing, Consumer Behaviour, User Research, Algorithms, Data Analysis, Business Reporting

    ★ 4.6 (10K) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Query Your Data: SQL for the AI Era

    Skills you'll gain: Marketing Analytics, Data Validation, SQL, Web Analytics, Marketing, Data Quality, Analytics, Prompt Engineering, Performance Tuning, Verification And Validation, AI literacy, Query Languages, Business Metrics, Code Review, Key Performance Indicators (KPIs), Data Integrity, Data Modeling, Relational Databases, AI Workflows, Reconciliation

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • G

    Georgia Institute of Technology

    Introduction to User Experience Design

    Skills you'll gain: User Experience Design, Prototyping, User Experience, User Centered Design, User Interface and User Experience (UI/UX) Design, Usability, Requirements Analysis, UI/UX Research, Requirements Elicitation, User Interface (UI), Design Research, Interaction Design, User Interface (UI) Design, Usability Testing, User Research

    ★ 4.6 (9K) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • S

    SAP

    SAP Technology Consultant

    Skills you'll gain: Journey Mapping, Business Transformation, SAP S/4HANA, Technology Solutions, Technical Documentation, Relationship Building, Software As A Service, Consultative Approaches, Enterprise Architecture, ABAP RESTful Programming Model (RAP), Solution Architecture, Enterprise Resource Planning, System Design and Implementation, Project Implementation, Project Closure, Test Planning, Requirements Analysis, Stakeholder Communications, Project Management, Workforce Development

    ★ 4.6 (1.7K) · Beginner · Professional Certificate · 3 - 6 Months

    Category: Job Ready
    Job Ready
  • C

    Copenhagen Business School

    An Introduction to Consumer Neuroscience & Neuromarketing

    Skills you'll gain: Consumer Behaviour, Marketing Psychology, Decision Making, Sensory Systems Analysis, Branding, Human Learning, Market Research, Business Ethics, Marketing, Brand Loyalty, Ethical Standards And Conduct, Brand Awareness

    ★ 4.7 (3.5K) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    Creative Content Creation Toolkit

    Skills you'll gain: Canva (Software), Social Media Content, Social Media Campaigns, Content Creation, Visual Design, Social Media Marketing, Generative AI, Video Production, Content Marketing, Graphic Design, Video Editing, ChatGPT, Marketing Design, AI Workflows, Prompt Engineering, Content Strategy, Animations, Storytelling, Branding, Responsible AI

    ★ 4.4 (409) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
1…767778…478

In summary, here are 10 of our most popular product marketing courses

  • Microeconomics Principles: University of Illinois Urbana-Champaign
  • Stay Ahead of the AI Curve: Google
  • Media Planning and Advertising Strategy: EDUCBA
  • Competitive Strategy and Organization Design: Ludwig-Maximilians-Universität München (LMU)
  • 商务基础 (中文版): University of Pennsylvania
  • Meta Android Developer: Meta
  • Introduction to Google SEO: University of California, Davis
  • Query Your Data: SQL for the AI Era: Coursera
  • Introduction to User Experience Design: Georgia Institute of Technology
  • SAP Technology Consultant: SAP

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok