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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: New
    New
    Status: Free Trial
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    EDUCBA

    Event Management and Promotion Strategies

    Skills you'll gain: Event Marketing, Events and Conferences, Event Management, Budget Management, Promotional Strategies, Promotions and Campaigns, Marketing Budgets, Branding, Risk Analysis, Event Planning, Risk Management, Strategic Marketing, Cost Management, Risk Management Framework, Budgeting, Brand Marketing, Revenue Management, Marketing Management, Brand Strategy, Brand Management

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
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    C

    Coursera

    Facebook Content Creator Pro

    Skills you'll gain: Content Performance Analysis, Video Production, Content Scheduling, Meta Ads Manager, Writing, Social Media Analytics, Canva (Software), Facebook, Content Creation, Storytelling, Data-Driven Marketing, Copywriting, Online Advertising, Videography, Persona Development, Photography, Marketing Analytics, Social Media, Content Strategy, ChatGPT

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
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    M

    Madecraft

    AI for Business: Practical Applications

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Generative AI, Responsible AI, Large Language Modeling, AI Personalization, Brand Strategy, Business Process Automation, MarTech, AI Enablement, Marketing, AI literacy, Artificial Intelligence and Machine Learning (AI/ML), Business Solutions, AI Workflows, Digital Marketing, Automation, Content Creation, Data Ethics, Customer Engagement

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
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    N

    Northwestern University

    Organizational Leadership

    Skills you'll gain: Influencing, Persuasive Communication, Design Thinking, Data-Driven Decision-Making, Leadership, Strategic Communication, Innovation, Collaboration, Crisis Management, Negotiation, Organizational Leadership, Ideation, Team Leadership, Resource Allocation, Human Centered Design, Teamwork, Stakeholder Communications, Cross-Functional Team Leadership, Data-Driven Marketing, Marketing

    4.7
    Rating, 4.7 out of 5 stars
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    5.5K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
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    EDUCBA

    Market Research Methodology and Sampling

    Skills you'll gain: Market Research, Report Writing, Business Research, Sampling (Statistics), Research Reports, Quantitative Research, Data Processing, Market Analysis, Research Methodologies, Marketing, Data Presentation, Data Analysis, Data Collection, Presentations, Research Design, Data Transformation, Sample Size Determination, Business Analysis, Statistical Analysis

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    DeepLearning.AI

    Structuring Machine Learning Projects

    Skills you'll gain: Transfer Learning, Deep Learning, Artificial Intelligence and Machine Learning (AI/ML), Applied Machine Learning, Machine Learning Methods, Machine Learning, Debugging, Model Training, Decision Intelligence, AI Product Strategy, Model Optimization, Model Evaluation, Data-Driven Decision-Making, AI Workflows

    4.8
    Rating, 4.8 out of 5 stars
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    50K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Introduction to Google SEO

    Skills you'll gain: Search Engine Optimization, Persona Development, Web Analytics and SEO, Content Optimization, Target Audience, Branding, Digital Marketing, Consumer Behaviour, Algorithms, Data Analysis, Business Reporting

    4.6
    Rating, 4.6 out of 5 stars
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    10K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Design a User Experience for Social Good & Prepare for Jobs

    Skills you'll gain: User Experience Design, User Experience, User Interface and User Experience (UI/UX) Design, Cross Platform Development, Experience Design, User Centered Design, UI/UX Research, Responsive Web Design, Human Centered Design, Web Design, Web Presence, Usability, Design Research, Design Thinking, Design Strategies, Usability Testing, Prototyping, Generative AI, Ideation

    4.8
    Rating, 4.8 out of 5 stars
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    5.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    Erasmus University Rotterdam

    Innovation Management

    Skills you'll gain: Innovation, Creativity, New Product Development, Ideation, Brainstorming, Process Development, Design Thinking, Product Management, Diversity and Inclusion, Process Management, Organizational Strategy, Team Management, Organizational Structure, Project Implementation, Business Modeling, Business Strategy, Leadership, Lean Methodologies

    4.7
    Rating, 4.7 out of 5 stars
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    2.2K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Data Visualization with Tableau

    Skills you'll gain: Dashboard Creation, Dashboard, Data Storytelling, Tableau Software, Data Presentation, Peer Review, Data Visualization, Advanced Analytics, Stakeholder Analysis, Statistical Visualization, Interactive Data Visualization, Data Visualization Software, Exploratory Data Analysis, Proposal Development, Data Ethics, Data Analysis, Graphing, Visualization (Computer Graphics), Data Mapping, Storyboarding

    4.5
    Rating, 4.5 out of 5 stars
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    8.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica de Chile

    Gestión Empresarial Exitosa para Pymes

    Skills you'll gain: Entrepreneurship, Management Accounting, People Management, Small Business Accounting, Business Management, Human Resources Management and Planning, Marketing, People Development, Accounting, Staff Management, Marketing Strategies, Financial Management, Profit and Loss (P&L) Management, Customer Retention, Financial Acumen, Business Modeling, Finance, Recruitment, Operational Efficiency, Persona (User Experience)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.4K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM Applied DevOps Engineering

    Skills you'll gain: User Story, Cloud Deployment, CI/CD, Open Web Application Security Project (OWASP), Continuous Integration, Istio, Test Driven Development (TDD), Application Deployment, Devops Tools, Gherkin (Scripting Language), Kubernetes, Jenkins, Agile Software Development, Scrum (Software Development), Test Tools, DevOps, Secure Coding, Grafana, System Monitoring, Agile Methodology

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    8.1K reviews

    Intermediate · Professional Certificate · 3 - 6 Months

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In summary, here are 10 of our most popular product marketing courses

  • Event Management and Promotion Strategies: EDUCBA
  • Facebook Content Creator Pro: Coursera
  • AI for Business: Practical Applications: Madecraft
  • Organizational Leadership: Northwestern University
  • Market Research Methodology and Sampling: EDUCBA
  • Structuring Machine Learning Projects: DeepLearning.AI
  • Introduction to Google SEO: University of California, Davis
  • Design a User Experience for Social Good & Prepare for Jobs: Google
  • Innovation Management: Erasmus University Rotterdam
  • Data Visualization with Tableau: University of California, Davis

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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