• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Digital Analytics

Digital Analytics Courses

Digital analytics courses can help you learn data collection techniques, data visualization, web traffic analysis, and conversion rate optimization. You can build skills in interpreting user behavior, segmenting audiences, and developing actionable insights from metrics. Many courses introduce tools like Google Analytics, Tableau, and Adobe Analytics, demonstrating how to apply these skills to track performance, measure campaign effectiveness, and enhance user engagement.


Popular Digital Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Mastering Categorical Data Analysis with SAS

    Skills you'll gain: Logistic Regression, SAS (Software), Predictive Analytics, Advanced Analytics, Model Evaluation, Data Analysis, Statistical Analysis, Regression Analysis, Statistical Modeling, Exploratory Data Analysis, Correlation Analysis, Statistical Methods, Small Data, Statistical Hypothesis Testing, Probability & Statistics, Descriptive Statistics

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnQuest

    Sales Strategies: Mastering Complex Sales

    Skills you'll gain: Consultative Selling, Account Strategy, Solution Selling, Sales Management, Sales Pipelines, Sales, B2B Sales, Sales Training, Sales Strategy, Sales Development, Consultative Approaches, Account Management, Sales Process, Cross-Functional Team Leadership, Contract Negotiation, Price Negotiation, Cross-Functional Collaboration, Negotiation, Business Analytics, Ethical Standards And Conduct

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Optimize Content for AI Visibility

    Skills you'll gain: Digital Marketing, Search Engine Optimization, Keyword Research, ChatGPT, Content Development and Management, Web Content, Content Performance Analysis, Technical Writing, JSON

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Automate, Optimize, and Maintain AI Systems

    Skills you'll gain: AI Security, Ansible, Patch Management, MLOps (Machine Learning Operations), Generative AI, Site Reliability Engineering, System Monitoring, Infrastructure as Code (IaC), Incident Management, Problem Management, Continuous Monitoring, IT Automation, Disaster Recovery, Automation, Predictive Analytics

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Berklee

    The Business of Music Production

    Skills you'll gain: Intellectual Property, Musical Composition, Music, Music History, Peer Review, Lawsuits, Performing Arts, Media Production, Business Management, Business, Legal Strategy, Law, Regulation, and Compliance, Team Building, Music Theory, Digital Assets, Post-Production, Entrepreneurship, Contract Negotiation, Digital Signal Processing, Data Import/Export

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Arizona State University TESOL

    Skills you'll gain: Oral Comprehension, Learning Management Systems, Education Software and Technology, Digital pedagogy, Oral Expression, Teaching, Literacy, Educational Materials, Train The Trainer, Technology Strategies, Grammar, English Language, Language Competency, Vocabulary, Instructional Design, Design Elements And Principles, Constructive Feedback, Design Strategies, Verbal Communication Skills, Public Speaking

    4.9
    Rating, 4.9 out of 5 stars
    ·
    22K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    The Data Scientist’s Toolbox

    Skills you'll gain: Data Science, Version Control, Data Transformation, GitHub, R (Software), Data Literacy, Git (Version Control System), Data Analysis, R Programming, Exploratory Data Analysis, Software Installation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    34K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Mastering Data Analysis in Excel

    Skills you'll gain: Predictive Modeling, Histogram, Microsoft Excel, Data Analysis, Business Analytics, Predictive Analytics, Data Modeling, Business Analysis, Analysis, Logistic Regression, Classification Algorithms, Data-Driven Decision-Making, Statistics, Business Risk Management

    4.2
    Rating, 4.2 out of 5 stars
    ·
    3.9K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Portfolio Development in Canva

    Skills you'll gain: Storytelling, Case Studies, Canva (Software), Digital Design, Visual Design, Content Creation, Portfolio Management, Target Audience, Design Strategies, Layout Design, Goal Setting, User Experience Design, Graphic and Visual Design

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    DeepLearning.AI

    DeepLearning.AI TensorFlow Developer

    Skills you'll gain: Tensorflow, Transfer Learning, Recurrent Neural Networks (RNNs), Convolutional Neural Networks, Natural Language Processing, Computer Vision, Time Series Analysis and Forecasting, Keras (Neural Network Library), Embeddings, Image Analysis, Deep Learning, Scalability, Applied Machine Learning, Predictive Modeling, Artificial Intelligence, Data Preprocessing, Artificial Neural Networks, Text Mining, Forecasting, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    25K reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    A

    Adobe

    Design Fundamentals with AI

    Skills you'll gain: Adobe Express, Adobe Firefly, Typography, Digital Design, Visual Design, Layout Design, Creative Design, Graphic Design, Color Theory, User Interface and User Experience (UI/UX) Design, Logo Design, Generative AI Agents, Content Creation, Creativity

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Business Strategy

    Skills you'll gain: Growth Strategies, Plan Execution, Business Strategy, Competitive Analysis, Strategic Thinking, Organizational Strategy, Mergers & Acquisitions, Business Ethics, Peer Review, Case Studies, Data-Driven Decision-Making, Business Development, Strategic Leadership, Strategic Decision-Making, Stakeholder Management, Corporate Strategy, Governance, Market Analysis, Business Research, Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4.7K reviews

    Beginner · Specialization · 3 - 6 Months

Searches related to digital analytics

digital marketing analytics
master the basics of digital analytics training
digital marketing analytics in practice
digital marketing analytics in theory
digital marketing operations & analytics
advanced tools for digital marketing analytics
roi-driven digital marketing analytics
data analytics for digital transformation
1…808182…511

In summary, here are 10 of our most popular digital analytics courses

  • Mastering Categorical Data Analysis with SAS: EDUCBA
  • Sales Strategies: Mastering Complex Sales: LearnQuest
  • Optimize Content for AI Visibility: Coursera
  • Automate, Optimize, and Maintain AI Systems: Coursera
  • The Business of Music Production: Berklee
  • Arizona State University TESOL: Arizona State University
  • The Data Scientist’s Toolbox: Johns Hopkins University
  • Mastering Data Analysis in Excel: Duke University
  • Portfolio Development in Canva: Coursera
  • DeepLearning.AI TensorFlow Developer: DeepLearning.AI

Skills you can learn in Business Essentials

Analytics (37)
Presentation (33)
Modeling (29)
Business Analytics (27)
Language (26)
Microsoft Excel (26)
Writing (26)
Speech (18)
Plan (17)
Business Communication (16)
Decision-making (16)
Leadership (15)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok