• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.


Popular Product Marketing Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Generate Visuals for A/B Testing Success

    Skills you'll gain: Prompt Engineering, Generative AI, A/B Testing, Generative AI Agents, Content Creation, Text Mining

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    L

    Logical Operations

    Microsoft Project 2019–2024/365: Part 2

    Skills you'll gain: Microsoft Project, Management Reporting, Project Management Software, Timelines, Project Schedules, Microsoft 365, Project Controls, Project Implementation, Project Management, Project Coordination, Project Scoping, Project Design, Project Portfolio Management, Project Planning, Resource Allocation, Resource Management, Microsoft Office, Project Estimation, Productivity Software, User Interface (UI)

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    G

    Google Cloud

    Líder de IA generativa (Generative AI Leader)

    Skills you'll gain: Prompt Engineering, Responsible AI, Google Gemini, Generative AI, Google Cloud Platform, AI Workflows, Google Workspace, AI Enablement, AI Orchestration, AI Product Strategy, AI Security, Agentic Workflows, Large Language Modeling, Strategic Planning, Artificial Intelligence, Unstructured Data, Cloud Platforms, Artificial Intelligence and Machine Learning (AI/ML), Cloud Computing, Collaboration

    4.9
    Rating, 4.9 out of 5 stars
    ·
    119 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnQuest

    Sales Strategies: Mastering Complex Sales

    Skills you'll gain: Consultative Selling, Account Strategy, Solution Selling, Sales Management, Sales Pipelines, Sales, B2B Sales, Sales Training, Sales Strategy, Sales Development, Consultative Approaches, Account Management, Sales Process, Cross-Functional Team Leadership, Contract Negotiation, Price Negotiation, Cross-Functional Collaboration, Negotiation, Business Analytics, Ethical Standards And Conduct

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Evaluate and Deploy Jira Workflow Schemes

    Skills you'll gain: Workflow Management, Jira (Software), Process Design, Business Workflow Analysis, Process Mapping, Scalability, Compliance Management, Auditing, User Experience, Stakeholder Management

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    Content, Advertising & Social IMC

    Skills you'll gain: Integrated Marketing Communications, Social Media Marketing, Content Marketing, Social Media, Social Media Strategy, Earned Media, Owned Media, Paid media, Facebook, Media Strategy, Content Creation, Drive Engagement, Advertising, Digital Advertising, Global Marketing, Marketing Strategies, Key Performance Indicators (KPIs), Customer Engagement, A/B Testing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.1K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Build & Adapt LLM Models with Confidence

    Skills you'll gain: Model Deployment, LLM Application, Large Language Modeling, System Monitoring, Scalability, Hugging Face, Cloud Deployment, Performance Tuning, MLOps (Machine Learning Operations), Prompt Engineering, Transfer Learning, AI Security, Applied Machine Learning, Application Security, Artificial Intelligence, API Design, Model Evaluation

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Huddersfield

    MSc Management

    Skills you'll gain: Integrated Marketing Communications, Research Methodologies, Strategic Decision-Making, Negotiation, Intercultural Competence, Stakeholder Management, Organizational Leadership, Research Design, Research, Data Analysis, Self-Motivation, Business Management, Data Collection, Goal Setting, Campaign Management, Leadership and Management, Team Leadership, Collaboration, Resilience, Organizational Strategy

    Earn a degree

    Degree · 1 - 4 Years

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Preparing Text for AI Models

    Skills you'll gain: Data Ethics, Data Validation, Generative AI, Data Cleansing, Data Quality, Data Preprocessing, Large Language Modeling, Text Mining, Hugging Face, Data Collection, Unstructured Data, Data Transformation

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D
    A

    Multiple educators

    DeepLearning.AI Data Engineering

    Skills you'll gain: Apache Airflow, Data Modeling, Data Pipelines, Data Storage, Data Architecture, Requirements Analysis, Data Warehousing, Query Languages, Data Preprocessing, Apache Hadoop, Vector Databases, Data Lakes, Amazon Web Services, File Systems, Apache Spark, Database Systems, Feature Engineering, Dataflow, Data Integration, Data Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    578 reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Optimize Backlogs and Jira Readiness

    Skills you'll gain: Backlogs, Jira (Software), Sprint Planning, Agile Methodology, Agile Product Development, User Story, Process Development, Data-Driven Decision-Making, Workflow Management, Prioritization, Key Performance Indicators (KPIs), Process Design, Continuous Improvement Process, Project Estimation, Quality Assurance, Standard Operating Procedure

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    N

    Northeastern University

    Software Quality Control and Management Part 2

    Skills you'll gain: Software Quality Assurance, Test Automation, Usability Testing, Quality Assurance, Software Testing, Usability, Test Tools, Software Development Life Cycle, Selenium (Software), Acceptance Testing, Test Script Development, Back-End Web Development, API Testing, Test Case, User Experience Design, Human Computer Interaction, Functional Testing, Cloud Computing, Database Management Systems, Leadership

    Intermediate · Course · 1 - 3 Months

Searches related to product marketing

product marketing manager
product marketing management
product marketing strategy
product marketing analytics
ai product marketing
marketing management essentials: product and branding
digital product marketing
marketing project management
1…828384…368

In summary, here are 10 of our most popular product marketing courses

  • Generate Visuals for A/B Testing Success: Coursera
  • Microsoft Project 2019–2024/365: Part 2: Logical Operations
  • Líder de IA generativa (Generative AI Leader): Google Cloud
  • Sales Strategies: Mastering Complex Sales: LearnQuest
  • Evaluate and Deploy Jira Workflow Schemes: Coursera
  • Content, Advertising & Social IMC: Northwestern University
  • Build & Adapt LLM Models with Confidence: Coursera
  • MSc Management: University of Huddersfield
  • Preparing Text for AI Models: Coursera
  • DeepLearning.AI Data Engineering: DeepLearning.AI

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok