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  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


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    Sage Publications

    Gandhian Thought and Communication

    Skills you'll gain: Media and Communications, Public Affairs, Communication Strategies, Community Organizing, Advocacy, Communication, Persuasive Communication, Strategic Communication, Journalism, Media Relations, Public History, Political Sciences, Storytelling, Social Justice, Community Outreach, Conflict Management, Culture, Governance, Digital Marketing Campaigns, World History

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    C

    Coursera

    Use Canva to Create Social Media Visuals for Business

    Skills you'll gain: Social Media Content, Social Media, Facebook, Content Creation, Marketing Materials, Social Media Marketing, Instagram, Dashboard, Graphic Design, Brand Management, Digital Marketing

    4.5
    Rating, 4.5 out of 5 stars
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    1.4K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
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    U

    University of California, Davis

    Research Proposal: Initiating Research

    Skills you'll gain: Proposal Development, Market Research, Sampling (Statistics), Research Methodologies, Surveys, Proposal Writing, Request for Proposal, Research Design, Marketing, Client Services, Research, Sample Size Determination, Quantitative Research, Data Collection, Qualitative Research, Target Audience, Business Writing, Feasibility Studies, Decision Making

    4.6
    Rating, 4.6 out of 5 stars
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    949 reviews

    Intermediate · Course · 1 - 4 Weeks

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    Knowledge Accelerators

    Excel to Power BI: Data Analysis & Business Intelligence

    Skills you'll gain: Power BI, Data Presentation, Dashboard Creation, Microsoft Excel, Dashboard, Microsoft Power Platform, Excel Formulas, Business Intelligence Software, Data Modeling, Datamaps, Data Manipulation, Business Reporting, Data Sharing, Extract, Transform, Load, Data Entry, Data Analysis, Data Storytelling, Analytics, Trend Analysis, Data Management

    4.5
    Rating, 4.5 out of 5 stars
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    1.7K reviews

    Beginner · Specialization · 3 - 6 Months

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    U

    University of California, Davis

    AI-Driven Micro-Influencer Strategy & Execution

    Skills you'll gain: Personalized Campaigns, Generative AI, Data-Driven Marketing, Social Media Content, Content Performance Analysis, Persona Development, Marketing Automation, TikTok, Data-Driven Decision-Making, Social Media Strategy, Marketing Strategies, Social Media Campaigns, Content Creation, Forecasting, Campaign Management, Marketing Analytics, AI Enablement, Campaign Planning, Digital Media Strategy, Content Strategy

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Research Report: Delivering Insights

    Skills you'll gain: Data Visualization, Data Synthesis, Data Presentation, Data Storytelling, Business Research, Presentations, Storytelling, Research Reports, Marketing Communications, Social Media Campaigns, Market Research, Marketing Effectiveness, Data-Driven Decision-Making, Social Media Marketing, Advertising, Customer Insights, Data Analysis, Target Audience, Digital Advertising, Digital Marketing

    4.6
    Rating, 4.6 out of 5 stars
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    185 reviews

    Intermediate · Course · 1 - 4 Weeks

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    EDUCBA

    Business Model for Entrepreneurs

    Skills you'll gain: Entrepreneurship, Growth Strategies, Market Analysis, Operations, Persona Development, Value Propositions, Target Market, Customer Analysis, Marketing Channel, Business Development, Business Strategies, Business, Case Studies, Design Strategies, Design, Decision Making, Web Design and Development, Test Case, Learning Strategies, Test Script Development

    Mixed · Course · 1 - 3 Months

  • Status: Preview
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    U

    University of Pennsylvania

    Social Norms, Social Change I

    Skills you'll gain: Sociology, Social Sciences, Social Impact, Culture, Social Justice, Social Determinants Of Health, Public Policies, Behavioral Economics, Surveys, Game Theory, Qualitative Research, Data Collection, Research

    4.6
    Rating, 4.6 out of 5 stars
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    2.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Introduction to Microsoft Azure Cloud Services

    Skills you'll gain: Microsoft Azure, Cloud Services, Virtualization, Cloud Computing, Virtual Machines, Cloud Platforms, Cloud Storage, Cloud Infrastructure, Virtual Private Networks (VPN), Public Cloud, Virtual Networking, Infrastructure As A Service (IaaS), Cloud Computing Architecture, Cloud Management, Data Storage, Database Management Systems, Scalability

    4.5
    Rating, 4.5 out of 5 stars
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    2.8K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Optimizing a Website for Google Search

    Skills you'll gain: Search Engine Optimization, Content Optimization, Web Analytics and SEO, Keyword Research, Content Development and Management, Content Strategy, Competitive Analysis, Web Content, Content Performance Analysis, Performance Measurement, Marketing, A/B Testing, Campaign Management, Key Performance Indicators (KPIs), Client Services, Content Marketing, Web Analytics, Forecasting, Performance Reporting, Expectation Management

    4.7
    Rating, 4.7 out of 5 stars
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    1.7K reviews

    Intermediate · Course · 1 - 4 Weeks

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    The Expert Academy

    Measuring Brand Impact: Track Loyalty And Revenue Growth

    Skills you'll gain: Brand Loyalty, Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer experience strategy (CX), Sales Strategy, Brand Awareness, Customer Insights, Customer experience improvement, Customer Relationship Building, Upselling, Customer Success Management, Customer Retention, Brand Marketing, Customer Analysis, Cross Selling, Brand Management, Branding, Customer Engagement, Brand Strategy, Revenue Management

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Adobe

    Creative Design Tools: Adobe Photoshop, Illustrator, Acrobat

    Skills you'll gain: Photo Editing, Adobe Illustrator, Adobe Photoshop, Adobe Acrobat, Typography, Color Theory, Document Management, Generative AI, Graphic Design, AI powered creativity, Graphic and Visual Design, Graphic and Visual Design Software, Document Control, Photography, Visual Storytelling, Design, Adobe Firefly, Workflow Management, Creative Design, Branding

    4.7
    Rating, 4.7 out of 5 stars
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    703 reviews

    Beginner · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular product marketing courses

  • Gandhian Thought and Communication: Sage Publications
  • Use Canva to Create Social Media Visuals for Business: Coursera
  • Research Proposal: Initiating Research: University of California, Davis
  • Excel to Power BI: Data Analysis & Business Intelligence: Knowledge Accelerators
  • AI-Driven Micro-Influencer Strategy & Execution: University of California, Davis
  • Research Report: Delivering Insights: University of California, Davis
  • Business Model for Entrepreneurs: EDUCBA
  • Social Norms, Social Change I: University of Pennsylvania
  • Introduction to Microsoft Azure Cloud Services: Microsoft
  • Optimizing a Website for Google Search: University of California, Davis

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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