• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Integrated Marketing Communications

Integrated Marketing Communications Courses

Integrated Marketing Communications courses can help you learn campaign strategy, audience segmentation, brand messaging, and channel integration. You can build skills in crafting compelling narratives, analyzing consumer behavior, and measuring campaign effectiveness. Many courses introduce tools like Google Analytics, Hootsuite, and Adobe Creative Suite, that support executing and evaluating marketing strategies across various platforms.

Popular Integrated Marketing Communications Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Market Research

    Skills you'll gain: Focus Group, Quantitative Research, Statistical Hypothesis Testing, Qualitative Research, Data Visualization, Survey Creation, Data Synthesis, Surveys, Data Presentation, Marketing Analytics, Regression Analysis, Discussion Facilitation, Market Research, Data Storytelling, Statistical Inference, Business Research, Proposal Development, Sampling (Statistics), Research Methodologies, Proposal Writing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.5K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Bestseller
    Bestseller
    S

    Salesforce

    Salesforce Sales Operations

    Skills you'll gain: Sales Pipelines, Sales Process, Sales Operations, Customer Success Management, Order Management, Sales Management, Salesforce, Dashboard, Sales, Sales Development, Order Entry, Closing (Sales), Customer Relationship Management (CRM) Software, Lead Generation, Request For Quotation (RFQ), Sales Support, Customer Relationship Management, Sales Enablement, General Sales Practices, Service Management

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.2K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Preview
    Preview
    T

    Technical University of Denmark (DTU)

    Global Environmental Management

    Skills you'll gain: Water Resources, Water Resource Management, Energy and Utilities, Water Sustainability, Environmental Engineering, Hydrology, Environmental Engineering and Restoration, Stormwater Management, Natural Resource Management, Environment and Resource Management, Sustainable Technologies, Environmental Issue, Water Quality, Public Works, Land Management, Sustainable Systems, Sustainable Development, Environmental Policy, Waste Minimization, Demography

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.2K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Principles of Public Relations

    Skills you'll gain: Strategic Communication, Public Relations, Communication Planning, Marketing and Public Relations, Corporate Communications, Corporate Sustainability, Ethical Standards And Conduct, Branding, Research, Stakeholder Engagement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    664 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Developing Interpersonal Skills

    Skills you'll gain: Constructive Feedback, Interpersonal Communications, Social Skills, Active Listening, Trustworthiness, Conflict Management, Assertiveness, Communication, Professionalism, Rapport Building, Professional Development, Communication Strategies, Influencing, Empathy, Emotional Intelligence, Personal Attributes, People Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    PwC

    Problem Solving with Excel

    Skills you'll gain: Excel Formulas, Microsoft Excel, Data Cleansing, Spreadsheet Software, Data Validation, Complex Problem Solving, Data Analysis Software, Data Analysis, Statistical Analysis, Data Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    5.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Nonprofit Management 101

    Skills you'll gain: Advocacy, Newsletters, Risk Management, Lobbying, Talent Management, Governance, Non-Profit Accounting, Event Planning, Fundraising, Fundraising and Crowdsourcing, Event Management, Leadership Development, Risk Mitigation, Diversity and Inclusion, Leadership and Management, Public Relations, Grant Writing, Customer Relationship Management, Strategic Leadership, Leadership

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    T

    The Expert Academy

    Brand-Driven Sales: Influence Buyers And Grow Revenue

    Skills you'll gain: Rapport Building, Brand Loyalty, Customer Relationship Management (CRM) Software, Customer Relationship Management, Brand Marketing, Sales Management, Persuasive Communication, Customer Advocacy, Brand Strategy, Sales Strategy, Selling Techniques, Brand Management, Sales, Customer Retention, Customer experience improvement, Consultative Selling, Revenue Management, Storytelling, Customer Insights, Customer Service

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Madecraft

    How to Influence & Persuade

    Skills you'll gain: Persuasive Communication, Influencing, Communication, Public Speaking, Verbal Communication Skills, Storytelling, Communication Strategies, Stakeholder Communications, Negotiation, Presentations, Communication Planning, Overcoming Objections, Rapport Building, Motivational Skills, Business Communication, Positivity, Relationship Building, Non-Verbal Communication, Trustworthiness, Leadership Development

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    P

    Packt

    Growth Product Manager's Handbook

    Skills you'll gain: Growth Strategies, Product Management, Agile Product Development, Product Marketing, Customer Success Management, User Research, Product Roadmaps, Product Strategy, Performance Metric, Go To Market Strategy, Performance Measurement, Product Development, Product Improvement, Customer Insights, Value Propositions, Design and Product, Content Performance Analysis, Design Thinking, User Experience, B2B Sales

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    T

    The Expert Academy

    Virtual Selling Foundations: Prospecting And Engagement

    Skills you'll gain: Sales Presentations, Sales Process, Sales Pipelines, Selling Techniques, Virtual Teams, Sales, Presentations, Lead Generation, Workflow Management, Prospecting and Qualification, Sales Strategy, Sales Management, Professional Networking, Driving engagement, Customer Relationship Building, Persuasive Communication, Social Media Campaigns, Communication, Relationship Building, Digital Communications

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    MedCerts

    Nursing Assistant Fundamentals

    Skills you'll gain: Medical Terminology, Patient-centered Care, Healthcare Ethics, Conflict Management, Patient Communication, Anatomy, Pathology, Informed Consent, Cultural Responsiveness, Intercultural Competence, Patient Assistance, Basic Patient Care, Cultural Diversity, Nursing Basics, Professionalism, Direct Patient Care, Medical Records, Physiology, Cell Biology, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Beginner · Specialization · 1 - 3 Months

1…929394…592

In summary, here are 10 of our most popular integrated marketing communications courses

  • Market Research: University of California, Davis
  • Salesforce Sales Operations: Salesforce
  • Global Environmental Management: Technical University of Denmark (DTU)
  • Principles of Public Relations: University of Colorado Boulder
  • Developing Interpersonal Skills: IBM
  • Problem Solving with Excel: PwC
  • Nonprofit Management 101: John Wiley & Sons
  • Brand-Driven Sales: Influence Buyers And Grow Revenue: The Expert Academy
  • How to Influence & Persuade: Madecraft
  • Growth Product Manager's Handbook: Packt

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok