Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

University of Michigan
Skills you'll gain: Negotiation, Contract Negotiation, Mediation, Arbitration, Price Negotiation, Legal Strategy, Intercultural Competence, Planning, Conflict Management, Communication, Business Ethics, Influencing, Cultural Sensitivity, Contract Management, Ethical Standards And Conduct
Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: Stakeholder Engagement, B2B Sales, Stakeholder Management, Stakeholder Communications, Persuasive Communication, Rapport Building, Composure, Relationship Management, Business Relationship Management, Emotional Intelligence, Empathy & Emotional Intelligence, Sales, Relationship Building, Writing, Communication, Business Communication, Generative AI Agents, Communication Strategies, Negotiation, Active Listening
Intermediate · Course · 3 - 6 Months

Skills you'll gain: Technical Analysis, Market Dynamics, Market Trend, Financial Trading, Risk Management, Market Data, Trend Analysis, Risk Analysis, Securities Trading, Market Analysis, Consolidation
Mixed · Course · 1 - 4 Weeks

ESSEC Business School
Skills you'll gain: Hospitality Management, Hotels and Accommodations, Hotel Operations, Marketing Channel, Revenue Management, Direct Selling, Direct Marketing, Travel Arrangements, Booking (Sales), E-Commerce, Online Advertising, Growth Strategies, Strategic Partnership, Branding, Marketing Strategies, Web Design and Development, Content Optimization
Mixed · Course · 1 - 4 Weeks

IESE Business School
Skills you'll gain: Human Resource Policies, Human Resources Management and Planning, Human Resource Strategy, Human Capital, Human Resources, People Management, Job Evaluation, Talent Management, People Development, Compensation Management, Compensation and Benefits, Compensation Strategy, Compensation Analysis, Workforce Management, Recruitment, Talent Recruitment, Employee Performance Management, Performance Appraisal, Leadership, Persona (User Experience)
Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: Data-Driven Marketing, Email Marketing, Goal Setting, Marketing Analytics, Marketing Strategies, Marketing Effectiveness, Data-Driven Decision-Making, Campaign Management, Performance Metric, Dashboard, Key Performance Indicators (KPIs), Performance Analysis
Beginner · Course · 1 - 4 Weeks

University of Illinois at Urbana-Champaign
Skills you'll gain: Business Strategy, Data Visualization, Data Storytelling, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Organizational Change, Audit Planning, Mergers & Acquisitions, Financial Statement Analysis, Agile Methodology, Risk Management, Social Determinants Of Health, Revenue Recognition, Entrepreneurship, Data Governance, Financial Auditing, Generative AI, Supply And Demand
Credit offered
Graduate Certificate · 6 - 12 Months

Vanderbilt University
Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Multimodal Prompts, Data Visualization, Plot (Graphics), Data Presentation, Statistical Visualization, File Management, Artificial Intelligence, AI Workflows, File I/O, Generative AI, Marketing Automation, Data Analysis, Business Process Automation, Document Management, Text Mining, Data Transformation, Automation
Beginner · Course · 1 - 3 Months
Johns Hopkins University
Skills you'll gain: Data Quality, Exploratory Data Analysis, Data Presentation, Employee Onboarding, Data Management, Statistical Reporting, Team Motivation, Technical Communication, Data Analysis, Project Management, Interviewing Skills, Data Science, New Hire Orientations, Data-Driven Decision-Making, Data Strategy, Organizational Leadership, Team Management, Data Literacy, Leadership, Communication
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Financial Statement Analysis, Working Capital, Financial Statements, Financial Analysis, Equities, Corporate Finance, Financial Accounting, Financial Data, Income Statement, Financial Reporting, Profit and Loss (P&L) Management, Balance Sheet, Financial Planning, Business Economics, Gross Profit, Market Dynamics, Accounting, Business Strategy, Accounts Payable and Receivable, Cash Flows
Mixed · Course · 1 - 3 Months

Microsoft
Skills you'll gain: MLOps (Machine Learning Operations), AI Product Strategy, Microsoft Azure, Microsoft Copilot, Decision Intelligence, Responsible AI, Business Metrics, Performance Measurement, Model Deployment, Cloud Management, Data Pipelines, AI Orchestration, Data Governance, Performance Metric, AI literacy, AI Workflows, Discussion Facilitation, Governance, Artificial Intelligence, Decision Making
Intermediate · Professional Certificate · 3 - 6 Months

Coursera
Skills you'll gain: Email Marketing, Data-Driven Marketing, Marketing Analytics, Microsoft Excel, Statistical Reporting, Driving engagement, Trend Analysis, Target Audience, Data-Driven Decision-Making, Customer Engagement, Drive Engagement
Beginner · Course · 1 - 4 Weeks