• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Analytics

Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Negotiating Learner Differences: Towards Productive Diversity in Learning

    Skills you'll gain: Education Software and Technology, Differentiated Instruction, Education and Training, Diversity Awareness, Cultural Diversity, Digital pedagogy, Special Education, Human Learning, Teaching, Pedagogy, Higher Education, Student-Centred Learning, Instructional Strategies, Social Justice, Socioeconomics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    36 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Amsterdam

    Unraveling the Cycling City

    Skills you'll gain: Culture, Socioeconomics, Sociology, Social Sciences, Systems Thinking, Economics, Policy, and Social Studies, Cultural Diversity, Policy Analysis, Spatial Analysis, Biology, Case Studies, Environment, Qualitative Research, European History

    4.9
    Rating, 4.9 out of 5 stars
    ·
    254 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    I

    IBM

    IBM Data Engineering

    Skills you'll gain: NoSQL, Extract, Transform, Load, Database Administration, Apache Spark, Data Warehousing, Web Scraping, Data Pipelines, Apache Hadoop, Database Architecture and Administration, Database Design, Linux Commands, SQL, IBM Cognos Analytics, Data Store, Generative AI, Professional Networking, Data Import/Export, Python Programming, Data Analysis, Data Science

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    63K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    I

    IBM

    IBM Digital Marketing and Growth Hacking with GenAI

    Skills you'll gain: Responsible AI, Generative Engine Optimization (GEO), Social Media Management, Social Media, Social Media Content, Social Media Marketing, Google Ads, Digital Marketing, Email Marketing, Social Media Strategy, Digital Advertising, Content Scheduling, Web Analytics and SEO, Digital Media Strategy, Online Advertising, Data-Driven Marketing, Customer Retention, Search Engine Optimization, Content Performance Analysis, Generative AI

    4.7
    Rating, 4.7 out of 5 stars
    ·
    234 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Teacher SEL: Programs, Possibilities, and Contexts

    Skills you'll gain: Education and Training, Mindfulness, Teaching, Self-Awareness, Courage, Empathy & Emotional Intelligence, Pedagogy, Meditation & Breathwork, Higher Education, Storytelling, Parent Communication, Cultural Responsiveness, Trustworthiness, Stress Management, Emotional Intelligence, Community Development, Collaboration, Liberal Arts

    4.7
    Rating, 4.7 out of 5 stars
    ·
    160 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Free
    Free
    P

    Princeton University

    Global Systemic Risk

    Skills you'll gain: Risk Analysis, Analysis, Systems Thinking, World History, International Relations, Risk Management, Systems Analysis, Social Network Analysis, International Finance, Financial Systems, Infectious Diseases, Public Health, Socioeconomics, Social Sciences, Health Policy, Governance, Epidemiology, Complex Problem Solving, Economics, Supply Chain

    4.7
    Rating, 4.7 out of 5 stars
    ·
    459 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Facebook Content Creator Pro

    Skills you'll gain: Content Performance Analysis, Video Production, Content Scheduling, Meta Ads Manager, Writing, Social Media Analytics, Canva (Software), Facebook, Content Creation, Storytelling, Data-Driven Marketing, Copywriting, Online Advertising, Videography, Persona Development, Photography, Marketing Analytics, Social Media, Content Strategy, ChatGPT

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Manchester

    Water Supply and Sanitation Policy in Developing Countries Part 1: Understanding Complex Problems

    Skills you'll gain: Water Resources, Sanitation, Water Sustainability, Water Resource Management, Sustainable Development, Economics, Policy, and Social Studies, Climate Change Adaptation, Policy Development, Economic Development, Health Disparities, Public Health, Political Sciences, Economics, Supply And Demand

    4.7
    Rating, 4.7 out of 5 stars
    ·
    352 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Generative AI - Your Personal Code Reviewer

    Skills you'll gain: Prompt Engineering, Generative AI, Code Review, AI Workflows, AI literacy, Debugging, Responsible AI, Machine Learning Methods, Maintainability, Data Cleansing, Software Documentation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Commonwealth Education Trust

    Foundations of Teaching for Learning: Planning for Teaching and Learning

    Skills you'll gain: Growth Mindedness, Teaching, Lesson Planning, Pedagogy, Trustworthiness, Student Engagement, Instructional Strategies, Interactive Learning, Personal Development, Learning Theory, Curriculum Planning, Lifelong Learning, Rapport Building, Goal Setting, Relationship Building, Professional Development, Planning, Curiosity, Student-Centred Learning, Collaboration

    4.8
    Rating, 4.8 out of 5 stars
    ·
    309 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    AI in Law: Research, Risk, and Legal Drafting

    Skills you'll gain: Legal Technology, Legal Strategy, Legal Risk, Legal Research, Responsible AI, Data Ethics, Arbitration, Litigation Support, Compliance Management, Law, Regulation, and Compliance, Generative AI, Document Management, Legal Writing, Regulation and Legal Compliance, AI literacy, Client Services, Compliance Training, Regulatory Compliance, Artificial Intelligence, Risk Management

    4.3
    Rating, 4.3 out of 5 stars
    ·
    103 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Mastering User Centric Design with Generative AI

    Skills you'll gain: Responsible AI, A/B Testing, Design Thinking, Ideation, Generative AI, User Centered Design, Design and Product, Data Ethics, Experience Design, Innovation, User Research, Data Storytelling, Dashboard, AI literacy, Data Analysis, Artificial Intelligence, Prompt Engineering, Critical Thinking, Business Consulting, Problem Solving

    4.7
    Rating, 4.7 out of 5 stars
    ·
    403 reviews

    Beginner · Specialization · 1 - 3 Months

1…949596…750

In summary, here are 10 of our most popular social media analytics courses

  • Negotiating Learner Differences: Towards Productive Diversity in Learning: University of Illinois Urbana-Champaign
  • Unraveling the Cycling City: University of Amsterdam
  • IBM Data Engineering: IBM
  • IBM Digital Marketing and Growth Hacking with GenAI: IBM
  • Teacher SEL: Programs, Possibilities, and Contexts: University of Colorado Boulder
  • Global Systemic Risk: Princeton University
  • Facebook Content Creator Pro: Coursera
  • Water Supply and Sanitation Policy in Developing Countries Part 1: Understanding Complex Problems: University of Manchester
  • Generative AI - Your Personal Code Reviewer: Fractal Analytics
  • Foundations of Teaching for Learning: Planning for Teaching and Learning: Commonwealth Education Trust

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok