• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IBM

    Software Developer Career Guide and Interview Preparation

    Skills you'll gain: Software Development, Software Engineering, Relationship Building, Professional Development, Follow Through, Communication Strategies, Professionalism, Verbal Communication Skills, Problem Solving, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    385 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Risk Management, Derivatives and Fixed Income

    Skills you'll gain: Risk Modeling, Credit Risk, Operational Risk, Derivatives, Risk Analysis, Risk Management Framework, Financial Market, Risk Management, Financial Modeling, Securities (Finance), Probability, Probability Distribution

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Segment Your Audience

    Skills you'll gain: Target Audience, Email Marketing, Personalized Campaigns, Campaign Management, Marketing Effectiveness, Strategic Communication, Digital Marketing Tools, Data-Driven Marketing, Customer Data Management, Customer Engagement, Data Quality

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Communicate Insights Clearly

    Skills you'll gain: Data Storytelling, Data Presentation, Technical Communication, People Analytics, Presentations, Report Writing, Stakeholder Communications, Oral Expression, Strategic Communication, Anthropic Claude, Target Audience, Prompt Engineering Tools, Communication, ChatGPT, Business Communication, Concision, Verification And Validation, Analysis, Business Writing, Business Continuity Planning

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Essentials of Entrepreneurship: Thinking & Action

    Skills you'll gain: Business Planning, Feasibility Studies, Entrepreneurship, Market Opportunities, Process Management, Innovation, New Business Development, Business Strategies, Ideation, Business Strategy, Business Operations, Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    3.1K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Data-Driven Social Media Marketing

    Skills you'll gain: Social Media Marketing, Social Media Strategy, Social Media, Social Media Campaigns, Storytelling, Social Media Content, Social Media Management, Content Performance Analysis, Data-Driven Marketing, Social Media Analytics, Marketing Strategies, Content Creation, Marketing Planning, Digital Brand Strategy, Marketing, Driving engagement, Marketing Strategy and Techniques, Customer Analysis, Web Presence, Business Ethics

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Columbia University

    First Principles of Computer Vision

    Skills you'll gain: Computer Vision, Image Quality, Image Analysis, Computer Graphics, 3D Modeling, Photography, Virtual Reality, Visualization (Computer Graphics), Medical Imaging, Artificial Neural Networks, Unsupervised Learning, Graph Theory, Dimensionality Reduction, Mathematical Modeling, Estimation, Machine Learning Algorithms, Color Theory, Algorithms, Automation Engineering, Electronic Components

    4.7
    Rating, 4.7 out of 5 stars
    ·
    240 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Cómo resolver problemas y tomar decisiones con eficacia

    Skills you'll gain: Critical Thinking and Problem Solving, Critical Thinking, Problem Solving, Deductive Reasoning, Decision Making, Analytical Skills, Case Studies, Analysis, Strategic Decision-Making, Science and Research, Risk Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.7K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Advancing Women in Tech

    Real-World Product Management

    Skills you'll gain: Product Roadmaps, Product Management, Agile Product Development, Customer Retention, Cross-Functional Team Leadership, Professional Networking, Product Planning, Financial Analysis, AI Product Strategy, Product Marketing, Product Strategy, Design and Product, Technical Product Management, Product Requirements, Engineering Management, Product Development, Financial Statement Analysis, Customer Analysis, Performance Management, Interviewing Skills

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    939 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Arizona State University

    Foundations of Persuasion

    Skills you'll gain: Persuasive Communication, Report Writing, Communication, Writing, Research, Emotional Intelligence

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Leeds

    Major Engineering Project Performance

    Skills you'll gain: Program Management, Project Portfolio Management, Engineering Management, Project Management, Project Management Life Cycle, Project Performance, Project Risk Management, Cost Management, Portfolio Management, Timelines, Case Studies, Research, Presentations

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Corporate Finance Institute

    Real Estate Financial Modeling

    Skills you'll gain: Financial Modeling, Cash Flow Forecasting, Feasibility Studies, Cash Flows, Project Finance, Real Estate, Property and Real Estate, Financial Analysis, Microsoft Excel, Return On Investment, Corporate Finance, Risk Analysis, Waterfall Methodology

    Intermediate · Course · 1 - 3 Months

1…99100101…414

In summary, here are 10 of our most popular market research courses

  • Software Developer Career Guide and Interview Preparation: IBM
  • Risk Management, Derivatives and Fixed Income: EDUCBA
  • Segment Your Audience: Coursera
  • Communicate Insights Clearly: Coursera
  • Essentials of Entrepreneurship: Thinking & Action: University of California, Irvine
  • Data-Driven Social Media Marketing: EDUCBA
  • First Principles of Computer Vision: Columbia University
  • Cómo resolver problemas y tomar decisiones con eficacia: University of California, Irvine
  • Real-World Product Management: Advancing Women in Tech
  • Foundations of Persuasion: Arizona State University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok