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  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • C

    Coursera

    Increase Engagement to your Instagram Business Profile

    Skills you'll gain: Instagram, Social Media, Social Media Marketing, Social Media Strategy, Content Creation, Scheduling, Branding

    4
    Rating, 4 out of 5 stars
    ·
    363 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Use Canva to Create Social Media Visuals for Business

    Skills you'll gain: Social Media Content, Social Media, Facebook, Content Creation, Marketing Materials, Social Media Marketing, Instagram, Data Visualization, Graphic Design, Digital Publishing, Brand Management, Digital Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    1.4K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Google Ads for Beginners

    Skills you'll gain: Google Ads, Keyword Research, Target Audience, Pay Per Click Advertising, Search Engine Marketing, Advertising Campaigns, Campaign Management, Online Advertising, Digital Advertising, Marketing, Digital Marketing, Return On Investment

    4.4
    Rating, 4.4 out of 5 stars
    ·
    5.8K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Build a social media presence for your business using Canva

    Skills you'll gain: Target Audience, Content Creation, Social Media Content, Social Media, Content Strategy, Marketing Materials, Social Media Marketing, Social Media Strategy, Graphic Design, Marketing Design, Branding

    4.6
    Rating, 4.6 out of 5 stars
    ·
    78 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Small Business Marketing Using Facebook

    Skills you'll gain: Facebook, Marketing Analytics, Advertising, Digital Advertising, Social Media Content, Social Media Marketing, Social Media, Content Marketing, Scheduling, Target Audience, Social Media Management, Customer Engagement

    4.6
    Rating, 4.6 out of 5 stars
    ·
    261 reviews

    Mixed · Guided Project · Less Than 2 Hours

  • C

    Coursera

    How to Set Up a Facebook Ads Campaign

    Skills you'll gain: Target Audience, Facebook, Advertising Campaigns, Social Media Campaigns, Campaign Management, Social Media, Social Media Management, Paid media, Social Media Marketing, Advertising, Marketing Budgets, Digital Advertising, Marketing, Digital Marketing, Budgeting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    421 reviews

    Intermediate · Guided Project · Less Than 2 Hours

What brings you to Coursera today?

  • C

    Coursera

    Use Canva to Create Social Media Marketing Designs

    Skills you'll gain: Canva (Software), Social Media Content, Social Media Marketing, Social Media, Marketing Design, Graphic Design, Branding, Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.6K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Introduction to PicsArt for Social Media Marketing

    Skills you'll gain: Social Media Marketing, Social Media, Social Media Content, Photo Editing, Marketing, Graphics Software, Graphic and Visual Design, Graphic Design, Entrepreneurship, Business

    4.5
    Rating, 4.5 out of 5 stars
    ·
    86 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Introduction to Social Media Marketing with Visme

    Skills you'll gain: Instagram, Social Media Campaigns, Social Media Marketing, Marketing Budgets, Social Media Content, Social Media, Marketing Materials, Content Creation, Graphic and Visual Design Software, Marketing, Creative Design, Data Visualization

    4.6
    Rating, 4.6 out of 5 stars
    ·
    38 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Digital Business Marketing with Easil

    Skills you'll gain: Photo Editing, Facebook, Digital Advertising, Graphic Design, Marketing Design, Social Media Content, Social Media Marketing, Advertising, Social Media, Dashboard, Marketing, User Accounts, Business

    4.7
    Rating, 4.7 out of 5 stars
    ·
    23 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Create Social Media Ad Campaign using Canva

    Skills you'll gain: Social Media Campaigns, Advertising Campaigns, Social Media, Storytelling, Marketing Materials, Advertising, Social Media Marketing, Content Creation, Marketing Design, Graphic Design, User Accounts

    4.5
    Rating, 4.5 out of 5 stars
    ·
    40 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Small Business Marketing Using YouTube

    Skills you'll gain: Marketing Analytics, Video Production, Social Media Marketing, Social Media Content, Business Marketing, Marketing Channel, Customer Engagement, Gmail, Target Audience, Content Creation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.4K reviews

    Beginner · Guided Project · Less Than 2 Hours

Searches related to social media marketing

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In summary, here are 10 of our most popular social media marketing courses

  • Increase Engagement to your Instagram Business Profile : Coursera
  • Use Canva to Create Social Media Visuals for Business: Coursera
  • Google Ads for Beginners: Coursera
  • Build a social media presence for your business using Canva: Coursera
  • Small Business Marketing Using Facebook: Coursera
  • How to Set Up a Facebook Ads Campaign: Coursera
  • Use Canva to Create Social Media Marketing Designs: Coursera
  • Introduction to PicsArt for Social Media Marketing: Coursera
  • Introduction to Social Media Marketing with Visme: Coursera
  • Digital Business Marketing with Easil: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Frequently Asked Questions about Social Media Marketing

Browse the social media marketing courses below—popular starting points on Coursera.

  • Introduction to Social Media Marketing: Meta
  • Social Media Management: Meta
  • Social Media Content and Strategy: Adobe
  • Social Media Marketing: Simplilearn
  • GenAI for Social Media Marketing Specialists: Coursera Instructor Network‎

Start by identifying what you want to accomplish—growing a brand, launching paid campaigns, managing content, or preparing for a digital marketing career.

  • For a complete, beginner-to-job-ready track, try the Meta Social Media Marketing Professional Certificate.
  • If you’re already managing content and want to improve strategy or analytics, explore the Social Media Marketing Specialization from Northwestern University.
  • Want to focus on paid ads? Consider Meta Marketing Analytics Professional Certificate, which includes campaign measurement and optimization.‎

These beginner-friendly courses introduce key platforms, planning strategies, and content creation:

  • Introduction to Social Media Marketing – The first course in Meta’s certificate program; no experience required.
  • Social Media Content and Strategy – Covers audience engagement, platform trends, and brand storytelling.
  • Attract and Engage Customers with Digital Marketing by Google – Suitable for learners building general digital marketing knowledge.‎
  • A course focuses on one topic—like content planning, paid ads, or analytics (e.g., Advertising with Meta).
  • A Specialization includes multiple courses building toward platform mastery—such as the Social Media Analytics Specialization.
  • A Professional Certificate prepares you for a social media role with project-based training and career support—like the Meta Social Media Marketing Certificate, which includes portfolio projects and optional Meta certification.‎

Yes. You can start learning social media marketing on Coursera for free in two ways:

  • Preview the first module of many social media marketing courses at no cost. This includes video lessons, readings, graded assignments, and Coursera Coach (where available).
  • Start a 7-day free trial for Specializations or Coursera Plus. This gives you full access to all course content across eligible programs within the timeframe of your trial.

If you want to keep learning, earn a certificate in social media marketing, or unlock full course access after the preview or trial, you can upgrade or apply for financial aid.‎

You can learn how to create social media strategies, schedule posts, manage ad campaigns, use analytics tools, and tailor content for different platforms. Some courses also include hands-on projects and tools used in real-world marketing roles.‎

No experience is required. Many Coursera courses are built for beginners and guide you through key concepts, tools, and best practices step by step.‎

Yes. Social media marketing skills are in high demand for roles in digital marketing, content creation, and brand management. Earning a certificate and completing practical projects can help you build a portfolio and show employers what you can do.‎

This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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