Coursera
  • All DegreesExplore Bachelor’s & Master’s degrees
  • Computer Science & EngineeringExplore Computer Science & Engineering degrees
  • BusinessExplore MBA & Business degrees
  • Bachelor’s DegreesExplore master’s degrees from leading universities
  • MasterTrack™Earn credit towards a Master’s degree
  • University CertificatesAdvance your career with graduate-level learning
Find your New CareerFor EnterpriseFor Universities
  • Browse
  • Top Courses
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Advertising

    Filter by

    527 results for "advertising"

    • Placeholder
      The Museum of Modern Art

      Seeing Through Photographs

      Skills you'll gain: Communication, Creativity, Entrepreneurship

      4.8

      (4.2k reviews)

      Beginner · Course · 1-3 Months

    • Placeholder
      Digital Marketing Institute

      Digital Strategy and Business Opportunity

      Skills you'll gain: Communication, Digital Marketing, Entrepreneurship, Leadership and Management, Marketing, Sales, Strategy, Strategy and Operations, Media Strategy & Planning, Persona Research, Research and Design, Social Media, Accounting, Journalism

      4.6

      (185 reviews)

      Beginner · Course · 1-4 Weeks

    • Placeholder
      Aptly

      Marketing on TikTok

      Skills you'll gain: Communication, Marketing, Brand Management, Digital Marketing, Entrepreneurship, Leadership and Management, Media Strategy & Planning, Sales, Social Media, Strategy, Strategy and Operations

      4.9

      (10 reviews)

      Beginner · Course · 1-4 Weeks

    • Free

      Placeholder
      University of London

      Film, Images & Historical Interpretation in the 20th Century: The Camera Never Lies

      Skills you'll gain: Communication, Journalism, Business Psychology, Culture, Leadership and Management, Business Analysis, Critical Thinking, Research and Design, Strategy and Operations

      4.6

      (310 reviews)

      Beginner · Course · 1-3 Months

    • Placeholder
      University of California, Davis

      Advanced Content and Social Tactics to Optimize SEO

      Skills you'll gain: Digital Marketing, Marketing, Marketing Design, Research and Design, Web Design, Web Development, Social Media, Communication, Collaboration, Influencing, Search Engine Optimization, Back-End Web Development

      4.6

      (1.1k reviews)

      Intermediate · Course · 1-4 Weeks

    • Placeholder
      University of Pennsylvania

      Business Analytics Capstone

      Skills you'll gain: Accounting, Business Analysis, Data Analysis, Data Management, Entrepreneurship, Financial Analysis, Leadership and Management, Marketing, Sales, Strategy, Strategy and Operations

      4.5

      (698 reviews)

      Intermediate · Course · 1-3 Months

    • Placeholder
      Placeholder
      IE Business School

      Marketing Mix Fundamentals

      Skills you'll gain: Entrepreneurship, Leadership and Management, Marketing, Communication, Sales, Strategy and Operations, Design and Product, Media Strategy & Planning, Strategy, Finance, Investment Management, Market Research, Product Lifecycle, Product Management, Product Marketing, Product Strategy, Research and Design

      4.6

      (974 reviews)

      Beginner · Course · 1-4 Weeks

    • Placeholder
      Placeholder
      The Hong Kong University of Science and Technology

      Search Engines for Web and Enterprise Data

      Intermediate · Course · 3-6 Months

    • Placeholder
      Placeholder
      The State University of New York

      Data Analytics in Sports Law and Team Management

      Skills you'll gain: Data Analysis, Leadership and Management, Business Psychology, Data Management, Entrepreneurship, Organizational Development, Contract Management, Operations Management

      Beginner · Course · 1-3 Months

    • Placeholder
      Placeholder
      IE Business School

      Channel Management and Retailing

      Skills you'll gain: Business Development, Entrepreneurship, Leadership and Management, Marketing, Retail Sales, Sales, Strategy, Strategy and Operations, Supply Chain Systems, Supply Chain and Logistics, Market Analysis, Customer Relationship Management, Finance, Supplier Relationship Management, B2B Sales, Brand Management

      4.5

      (1k reviews)

      Beginner · Course · 1-4 Weeks

    • Placeholder
      Placeholder
      University of California, Davis

      Research Report: Delivering Insights

      Skills you'll gain: Marketing, Communication, Data Visualization, Entrepreneurship, Market Research, Research and Design, Digital Marketing, Market Analysis, Social Media, Storytelling, Data Analysis, Geovisualization

      4.6

      (149 reviews)

      Intermediate · Course · 1-4 Weeks

    • Placeholder
      Placeholder
      ESSEC Business School

      Demand management: Breaking down today’s commercial silos

      Skills you'll gain: Leadership and Management, Entrepreneurship, Budget Management, Design and Product, Finance, Human Computer Interaction, Marketing, User Research, Business Psychology, Communication, Digital Marketing, Marketing Management, Organizational Development, Financial Analysis

      4.8

      (335 reviews)

      Mixed · Course · 1-4 Weeks

    Searches related to advertising

    advertising with meta
    advertising and society
    advertising and e-commerce on tiktok
    digital advertising strategy
    content, advertising & social imc
    search advertising
    native advertising
    social media advertising
    1…41424344

    In summary, here are 10 of our most popular advertising courses

    • Seeing Through Photographs: The Museum of Modern Art
    • Digital Strategy and Business Opportunity: Digital Marketing Institute
    • Marketing on TikTok: Aptly
    • Film, Images & Historical Interpretation in the 20th Century: The Camera Never Lies: University of London
    • Advanced Content and Social Tactics to Optimize SEO: University of California, Davis
    • Business Analytics Capstone: University of Pennsylvania
    • Marketing Mix Fundamentals: IE Business School
    • Search Engines for Web and Enterprise Data: The Hong Kong University of Science and Technology
    • Data Analytics in Sports Law and Team Management: The State University of New York
    • Channel Management and Retailing: IE Business School

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Advertising

    • Advertising is the promotion of products or services to the public, and an effective advertising strategy is essential to the success of any for-profit company. This field has grown more important, as well as more complex, since the advent of the digital era. In addition to traditional print, radio, and TV ads, today’s digital marketing professionals have many more channels to use as well as greater control over the audience these channels reach.

      Google Ads search advertising is a quintessential example of this new era; while similar in format to print ads, the power of Google’s search algorithms and user data allow advertisers to target ads so that they are displayed only to users likely to be interested in their products, and to pay only when these ads are successful in garnering clicks. Social media marketing such as Facebook advertising and Twitter advertising also allows for user-specific targeting of ads that can use images as well as text.

      There are also new opportunities for longer-form advertising. Native advertising uses the same format of the usual content of a publication, has expanded beyond traditional “advertorials” to include sponsored content on social media as well as branded content such as white papers. These formats may offer a means to convey more complex value propositions that can be particularly effective in business-to-business sales.

      Regardless of the channel used, today’s advertising professionals also have sophisticated marketing performance measurement and management tools to evaluate their effectiveness. That means that success in this field requires more than a knack for coming up with a memorable message - you also need to have skills in analytics to understand your results, iterate, and optimize.‎

    • Advertising expertise is an in-demand skill, but successful careers in this area - much like the evolution of the industry itself - increasingly depend on selling in the digital realm. Thus, today’s advertising professionals must keep up to date with the latest digital platforms and continually learn new skills to stay ahead of the curve in this rapidly evolving field.

      Experienced digital marketing specialists may work their way up through the ranks in advertising agencies and other organizations to become advertising and promotions managers. These high-level professionals are in charge of planning and carrying out ad campaigns across all forms of media, and must be able to understand the advertising goals of clients as well as manage staff responsible for executing on their vision. According to the Bureau of Labor Statistics, advertising and promotions managers earned a median annual wage of $125,510 in 2019.‎

    • Absolutely! Digital marketing courses and Specializations have long been some of the most popular learning content available on the Coursera platform, and the online format is an ideal medium for developing skills in the sophisticated digital tools and strategies available to today’s advertising professionals.

      With the opportunity to learn remotely from top-ranked schools like Duke University, University of Colorado Boulder, and the University of Illinois Urbana-Champaign, online courses through Coursera give you the opportunity to learn about advertising from leading experts and faculty on a flexible schedule and a lower cost than on-campus students.‎

    • Before starting to learn advertising, it helps to understand the fundamentals of writing and public speaking. Advertisers rely heavily on their communication skills as they try to persuade consumers to make a purchase or take some other type of action. Knowledge of psychology can also be useful because you'll need to understand what motivates people. Although traditional forms of advertising have involved mediums such as billboards, newspaper ads, and brochures, much of today's advertising efforts take place online. So, it helps to have a firm grasp of basic computer skills as well.‎

    • People who are creative and persuasive are well suited for roles in advertising. Advertising jobs require you to take a product or service and make it relevant and appealing to consumers. So, you'll need to test out creative approaches to getting your message across to a target demographic. Depending on the specific role, it might also help to have an extroverted personality and a willingness to step in front of a camera. However, many advertising jobs, such as graphic designer and commercial script writer, involve working behind the scenes.‎

    • Learning advertising could be the right path for anyone who has a passion for promoting their own works or the works of other people. Developing advertising skills is especially useful for people who plan to launch their own business, whether it's a for-profit or nonprofit service. Even if you don't personally plan to start a business, your advertising skills may help someone you know spread the word about their latest invention or new start-up. Independent contractors can also benefit from learning about advertising. For self-employed individuals, knowing how to stand out in a crowded field and catch the attention of potential clients is important for ongoing success.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.
    Other topics to explore
    Placeholder
    Arts and Humanities
    338 courses
    Placeholder
    Business
    1095 courses
    Placeholder
    Computer Science
    668 courses
    Placeholder
    Data Science
    425 courses
    Placeholder
    Information Technology
    145 courses
    Placeholder
    Health
    471 courses
    Placeholder
    Math and Logic
    70 courses
    Placeholder
    Personal Development
    137 courses
    Placeholder
    Physical Science and Engineering
    413 courses
    Placeholder
    Social Sciences
    401 courses
    Placeholder
    Language Learning
    150 courses

    Coursera Footer

    Learn Something New

    • Learn a Language
    • Learn Accounting
    • Learn Coding
    • Learn Copywriting
    • Learn HR
    • Learn Public Relations
    • Boulder MS Data Science
    • Illinois iMBA
    • Illinois MS Computer Science
    • UMich MS in Applied Data Science

    Popular Data Science Topics

    • Artificial Intelligence
    • Data Analysis
    • Data Engineering
    • Data Science
    • Excel
    • Machine Learning
    • Python
    • Power BI
    • R Programming
    • SQL

    Popular Computer Science & IT Topics

    • Blockchain
    • Coding
    • Computer Science
    • Cybersecurity
    • Full Stack Web Development
    • IT
    • Java
    • Software Engineering
    • Web Design
    • Web Development

    Popular Business Topics

    • Accounting
    • Business Finance
    • Communication Skills
    • Leadership & Management
    • Marketing
    • Product Management
    • Project Management
    • UX Design
    • UX Research
    • Writing

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Coronavirus Response
    • Free Courses
    • All Courses

    Community

    • Learners
    • Partners
    • Beta Testers
    • Translators
    • Blog
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    Learn Anywhere
    Placeholder
    Placeholder
    Placeholder
    © 2023 Coursera Inc. All rights reserved.
    • Placeholder
    • Placeholder
    • Placeholder
    • Placeholder
    • Placeholder
    • Placeholder