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    • Consumer Behavior

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    114 results for "consumer behavior"

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      The Chinese University of Hong Kong

      Selling to Chinese Consumers

      Skills you'll gain: Culture, Adaptability, Behavioral Economics, Brand Management, Business Psychology, Customer Relationship Management, Finance, Leadership and Management, Marketing, Marketing Psychology, Strategy

      4.8

      (228 reviews)

      Beginner · Course · 1-4 Weeks

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      University of California, Davis

      Google SEO Fundamentals

      Skills you'll gain: Digital Marketing, MarTech, Marketing, Marketing Design, Research and Design, Search Engine Optimization, Web Design, Web Development, Back-End Web Development, HTML and CSS, Front-End Web Development, Full-Stack Web Development, Business Psychology, Marketing Psychology, Communication, Mathematics, Social Media, Software Architecture, Software Engineering, Strategy, Theoretical Computer Science

      4.8

      (3.2k reviews)

      Mixed · Course · 1-4 Weeks

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      University of Illinois at Urbana-Champaign

      Developing a Winning Marketing Strategy

      Skills you'll gain: Communication, Marketing, Marketing Management, Brand Management, Behavioral Economics, Business Analysis, Business Psychology, Customer Analysis, Entrepreneurship, Leadership and Management, Market Analysis, Market Research, Research and Design, Sales, Strategy, Strategy and Operations

      4.8

      (1.6k reviews)

      Mixed · Course · 1-3 Months

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      University of North Texas

      Foundations of Marketing Practice for Non-Majors

      Skills you'll gain: Market Analysis, Marketing, Strategy

      4.2

      (6 reviews)

      Beginner · Course · 1-4 Weeks

    • Free

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      Copenhagen Business School

      An Introduction to Consumer Neuroscience & Neuromarketing

      Skills you'll gain: Marketing, Business Psychology, Marketing Psychology, MarTech, Emotional Intelligence, Human Learning, Leadership and Management, Entrepreneurship, Market Research, Research and Design

      4.7

      (2.9k reviews)

      Beginner · Course · 1-3 Months

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      University of Pennsylvania

      Regulatory Compliance

      Skills you'll gain: Finance, Regulations and Compliance, Leadership and Management, Risk Management, Brand Management, Computer Networking, Data Management, Operating Systems, Operations Management, Security Engineering, Security Strategy, Software Security, System Security

      4.8

      (1.9k reviews)

      Intermediate · Specialization · 3-6 Months

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      IESE Business School

      Foundations of Management

      Skills you'll gain: Accounting, Financial Accounting, Communication, Entrepreneurship, Human Resources, Leadership and Management, Business Psychology, Finance, Financial Management, Leadership Development, Market Analysis, Market Research, Marketing, Research and Design, Brand Management, Business Analysis, Collaboration, Customer Analysis, Management Accounting, Marketing Management, People Management, Strategy and Operations, Business Communication, Business Development, Conflict Management, Culture, Design and Product, Emotional Intelligence, Employee Relations, Financial Analysis, Marketing Psychology, Media Strategy & Planning, Organizational Development, People Development, Product Lifecycle, Sales, Data Analysis, Forecasting, General Accounting, Operational Analysis, Probability & Statistics, Product Marketing

      4.8

      (4.4k reviews)

      Beginner · Specialization · 3-6 Months

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      IE Business School

      Branding: The Creative Journey

      Skills you'll gain: Marketing, Brand Management, Research and Design, Communication, Human Computer Interaction, User Experience, Business Analysis, Business Psychology, Customer Analysis, Design and Product, Marketing Design, User Experience Design, User Research, Persona Research, Advertising, Influencing, Human Resources, Journalism, People Analysis, Public Relations, Storytelling, Creativity, Customer Relationship Management, Customer Success, Entrepreneurship, Finance, Leadership and Management, Media Production, Media Strategy & Planning, Sales, Strategy and Operations, Supply Chain and Logistics, Visual Design

      4.6

      (1.3k reviews)

      Beginner · Specialization · 3-6 Months

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      University of Pennsylvania

      Viral Marketing and How to Craft Contagious Content

      Skills you'll gain: Business Psychology, Communication, Influencing, Marketing, Marketing Psychology, Brand Management, Business Analysis, People Analysis, Marketing Design, Research and Design, Social Media, Advertising, Advertising Sales, Customer Analysis, Digital Marketing, Marketing Management, Media Production, Media Strategy & Planning, Sales, Storytelling, Writing, Strategy and Operations

      4.8

      (5k reviews)

      Mixed · Course · 1-4 Weeks

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      University of Pennsylvania

      Healthcare Law

      Skills you'll gain: Finance, Regulations and Compliance, Operating Systems, Security Engineering, Software Security, System Security, Accounting, Research and Design, DevOps, Bioinformatics, Brand Management, Econometrics, Entrepreneurship, Marketing, Probability & Statistics, Risk Management

      4.7

      (364 reviews)

      Intermediate · Specialization · 3-6 Months

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      IESE Business School

      Strategy and Sustainability

      Skills you'll gain: Business Psychology, Entrepreneurship, Leadership and Management, Organizational Development, Problem Solving, Research and Design, Behavioral Economics, Innovation, Collaboration, Communication, Business Communication, Human Learning, Planning, Supply Chain and Logistics, Conflict Management, Finance, Human Resources, Marketing, Regulations and Compliance, Sales, Strategy, Strategy and Operations

      4.7

      (426 reviews)

      Beginner · Course · 1-3 Months

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      University of Illinois at Urbana-Champaign

      Value Chain Management

      Skills you'll gain: Leadership and Management, Strategy and Operations, Accounting, Management Accounting, Marketing, Entrepreneurship, Sales, Strategy, Operations Management, Supply Chain and Logistics, Communication, Finance, Design and Product, Marketing Management, Product Marketing, Cost Accounting, Brand Management, Business Analysis, Customer Analysis, Market Analysis, Marketing Design, Research and Design, Budget Management, Business Psychology, Experiment, General Statistics, Probability & Statistics, Advertising, Behavioral Economics, Decision Making, Inventory Management, Market Research, Material Handling, Media Strategy & Planning, Product Lifecycle, Supply Chain Systems, Performance Management, Business Communication, Change Management

      4.7

      (4.7k reviews)

      Intermediate · Specialization · 3-6 Months

    Searches related to consumer behavior

    market research and consumer behavior
    the power of markets i: the basics of supply and demand and consumer behavior
    firm level economics: consumer and producer behavior
    1234…10

    In summary, here are 10 of our most popular consumer behavior courses

    • Selling to Chinese Consumers: The Chinese University of Hong Kong
    • Google SEO Fundamentals: University of California, Davis
    • Developing a Winning Marketing Strategy: University of Illinois at Urbana-Champaign
    • Foundations of Marketing Practice for Non-Majors: University of North Texas
    • An Introduction to Consumer Neuroscience & Neuromarketing: Copenhagen Business School
    • Regulatory Compliance: University of Pennsylvania
    • Foundations of Management: IESE Business School
    • Branding: The Creative Journey: IE Business School
    • Viral Marketing and How to Craft Contagious Content: University of Pennsylvania
    • Healthcare Law: University of Pennsylvania

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Consumer Behavior

    • In marketing, consumer behavior is the study of how - and why - individuals and groups make purchasing decisions. These are the fundamental questions of the field of market research, as these important insights can drive business decisions into what products and services to sell as well as the best ways to sell them. And, while these questions aren’t new, researchers today have new tools to gain valuable insights into consumer behavior.

      The migration of so much of our buying behavior to online platforms, from product research to comparison shopping to purchase and post-purchase reviewing, has created vast amounts of information for data analysis. Sophisticated customer analytics can harness this data to describe consumer shopping habits in great detail - and, when combined with regression analysis and other statistical techniques, predictive analytics can be created to forecast and influence future purchasing decisions.

      The field of behavioral economics has also revolutionized the study of consumer behavior. This relatively new discipline combines economics with psychological insights into cognitive biases to better understand economic behaviors ranging from the decisions of individuals to global investment patterns. The emerging subfield of consumer neuroscience focuses on explaining buying behavior, creating opportunities for so-called neuromarketing approaches that leverage these insights to create more effective branding and advertising.‎

    • The study of consumer behavior is the principal concern of market research analysts, who are responsible for understanding what products people want, who will buy them at what price, and what type of marketing strategy can reach them most effectively. While traditional market research approaches have relied heavily on consumer focus groups and surveys, the new world of marketing analytics is increasingly demanding a strong understanding of digital marketing tools and data analysis techniques as well.

      According to the Bureau of Labor Statistics, market research analysts made a median annual salary of $63,790 as of 2019. These jobs are projected to grow much faster than the average across all occupations, as more and more industries and companies seek to gain a competitive edge by using data-driven market research approaches to better understand consumer behavior.‎

    • Yes, you can. Coursera offers a number of courses and Specializations on consumer behavior and related topics, including cutting-edge customer analytics and neuromarketing approaches. These courses are offered by top-ranked business schools from all over the world, including the University of Pennsylvania, Copenhagen Business School, and IE Business School. By learning online with Coursera, you can get a high-quality education remotely at a significantly lower cost than on-campus students - a combination that makes for an easy purchasing decision for a growing number of students as well as mid-career professionals.‎

    • The skills or experience you may need to already have before starting to learn consumer behavior include having a basic understanding of marketing strategies, the ability to grasp basic supply and demand concepts, and some knowledge about data analytics (consumer browsing and buying patterns, for example). You may also want to know a bit about how to develop spreadsheet modules to analyze data, evaluate risk, and optimize business decisions.‎

    • The kind of person who is best suited to learn consumer behavior is one who is interested in understanding, analyzing, and dissecting customer browsing and buying patterns to use for business purposes. A person who may benefit from learning consumer behavior is interested in what psychologists call “heuristics,” which are the mental shortcuts we take to make the choices we do daily. Someone who would be best suited to learn consumer behavior may want to research, extract, organize, and describe data to support business decisions, product launches, and product sales. In addition, the type of person who may be well suited to learn consumer behavior is interested in the emerging fields of consumer neuroscience and neuromarketing and how it is used in businesses. A person who works, or plans to work in a corporate setting, or who plans to be an entrepreneur or product designer may be well suited to learn about consumer behavior and what makes consumers tick.‎

    • Learning consumer behavior may be right for you if you want to continue on a career path in sales, if you want to understand the consumer decision-making process, or if you need to make managerial decisions by analyzing how consumers make choices. If you need to develop product marketing strategies such as viral marketing, develop a brand’s visual identity and benefits to customers, or learn to derive customer insights from sets of data, learning about consumer behavior may be right for you. In addition, if you would like to work in a global setting where you explore international markets and industries for new ideas or expansion, learning about consumer behavior may be beneficial for you.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.
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