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    • Consumer Behavior

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    114 results for "consumer behavior"

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      Rice University

      Key Concepts in Organizational DE&I

      Skills you'll gain: Communication, Employee Relations, Human Resources, Human Resources Operations, Business Psychology, Culture, Leadership and Management, Entrepreneurship, People Development, Organizational Development, Brand Management, Decision Making, Leadership Development, Marketing, People Management, Sales, Strategy, Strategy and Operations

      4.7

      (18 reviews)

      Intermediate · Course · 1-3 Months

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      Northeastern University

      Healthcare Consumerism and Implication for Care Delivery

      Skills you'll gain: Behavioral Economics, Business Psychology, Communication, Employee Relations, Finance, Human Resources, Payments

      4.5

      (65 reviews)

      Beginner · Course · 1-4 Weeks

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      University of Colorado Boulder

      Developing a Systems Mindset

      Skills you'll gain: Business Psychology, Entrepreneurship, Leadership and Management, Adaptability, Collaboration, Communication, Culture, Marketing, Organizational Development, Project Management, Resilience, Social Media, Strategy and Operations, Behavioral Economics, Brand Management, Customer Relationship Management, Finance, Operating Systems, Operations Management, Planning, Problem Solving, Research and Design, Sales, Strategy, Supply Chain and Logistics, Systems Design, Theoretical Computer Science

      4.3

      (110 reviews)

      Beginner · Course · 1-4 Weeks

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      University of Pennsylvania

      Intellectual Property in the Healthcare Industry

      Skills you'll gain: Accounting, Research and Design, Bioinformatics, Brand Management, Econometrics, Entrepreneurship, Marketing, Probability & Statistics

      4.8

      (107 reviews)

      Beginner · Course · 1-4 Weeks

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      University of Illinois at Urbana-Champaign

      Global Impact: Cultural Psychology

      Skills you'll gain: Business Psychology, Culture, Leadership and Management, Marketing, Design and Product, Entrepreneurship, Human Computer Interaction, Market Research, Marketing Psychology, Research and Design, User Research, Brand Management, Business Analysis, Customer Analysis, Sales

      4.7

      (164 reviews)

      Mixed · Course · 1-4 Weeks

    • Free

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      Parsons School of Design, The New School

      Economics: Society, Markets, and [In]equality

      Skills you'll gain: Behavioral Economics, Communication, Critical Thinking

      Beginner · Course · 1-3 Months

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      McMaster University

      Finance for Everyone: Debt

      Skills you'll gain: Finance, Financial Management, Entrepreneurship, Leadership and Management, Market Analysis, Marketing, Accounting, Behavioral Economics, Budget Management, Business Psychology, Decision Making, Financial Accounting, Human Learning, Sales, Strategy, Strategy and Operations, Account Management, Banking, Cash Management, Investment Management, Payments, Risk Management, Securities Trading

      4.8

      (125 reviews)

      Mixed · Course · 1-4 Weeks

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      IE Business School

      Branding and Customer Experience

      Skills you'll gain: Brand Management, Business Analysis, Business Psychology, Customer Analysis, Design and Product, Human Computer Interaction, Marketing, Research and Design, User Experience, User Experience Design, User Research, Human Resources, People Analysis, Customer Relationship Management, Customer Success, Finance, Leadership and Management, Sales, Strategy and Operations

      4.6

      (416 reviews)

      Intermediate · Course · 1-3 Months

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      IE Business School

      Positioning: What you need for a successful Marketing Strategy

      Skills you'll gain: Market Analysis, Marketing, Brand Management, Business Analysis, Customer Analysis, Advertising, Communication, Entrepreneurship, Leadership and Management, Sales, Strategy, Strategy and Operations

      4.5

      (871 reviews)

      Beginner · Course · 1-4 Weeks

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      University of Illinois at Urbana-Champaign

      Digital Marketing

      Skills you'll gain: Marketing, Digital Marketing, Research and Design, Communication, Entrepreneurship, Sales, Leadership and Management, Business, Marketing Management, Market Research, Marketing Design, Strategy and Operations, Media Strategy & Planning, Media Production, Design and Product, Strategy, Business Analysis, Market Analysis, Product Marketing, Customer Analysis, Advertising Sales, Business Development, Product Management, Advertising, Brand Management, MarTech, Influencing, Social Media, Business Design, Collaboration, Data Analysis, Finance, Public Relations, Search Engine Optimization, Web Design, Web Development, Business Psychology, Change Management, Customer Support, Human Learning, Journalism, Marketing Psychology, Packaging and Labeling, Product Design, Survey Creation, Visual Design, Accounting, Back-End Web Development, Big Data, Computer Graphics, Data Analysis Software, Data Management, Data Visualization, Exploratory Data Analysis, Human Computer Interaction, Product Development, Statistical Analysis, Supply Chain and Logistics, Virtual Reality

      4.7

      (22k reviews)

      Beginner · Specialization · 3-6 Months

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      Free

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      University of Illinois at Urbana-Champaign

      Sustainable Food Production Through Livestock Health Management

      Skills you'll gain: Epidemiology, Leadership and Management, Probability & Statistics, Business Psychology, Culture, Design and Product, Entrepreneurship, Human Resources, Product Management, Strategy and Operations

      4.8

      (523 reviews)

      Beginner · Course · 1-3 Months

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      Copenhagen Business School

      The Neuromarketing Toolbox

      Skills you'll gain: Entrepreneurship, Market Research, Marketing, Research and Design, Computer Graphics, Design and Product, Human Computer Interaction, Interactive Design, User Experience, User Research, Advertising, Change Management, Communication, Leadership and Management, Strategy and Operations

      4.7

      (166 reviews)

      Beginner · Course · 1-3 Months

    Searches related to consumer behavior

    market research and consumer behavior
    the power of markets i: the basics of supply and demand and consumer behavior
    firm level economics: consumer and producer behavior
    1…456…10

    In summary, here are 10 of our most popular consumer behavior courses

    • Key Concepts in Organizational DE&I: Rice University
    • Healthcare Consumerism and Implication for Care Delivery: Northeastern University
    • Developing a Systems Mindset: University of Colorado Boulder
    • Intellectual Property in the Healthcare Industry: University of Pennsylvania
    • Global Impact: Cultural Psychology: University of Illinois at Urbana-Champaign
    • Economics: Society, Markets, and [In]equality: Parsons School of Design, The New School
    • Finance for Everyone: Debt: McMaster University
    • Branding and Customer Experience: IE Business School
    • Positioning: What you need for a successful Marketing Strategy: IE Business School
    • Digital Marketing: University of Illinois at Urbana-Champaign

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Consumer Behavior

    • In marketing, consumer behavior is the study of how - and why - individuals and groups make purchasing decisions. These are the fundamental questions of the field of market research, as these important insights can drive business decisions into what products and services to sell as well as the best ways to sell them. And, while these questions aren’t new, researchers today have new tools to gain valuable insights into consumer behavior.

      The migration of so much of our buying behavior to online platforms, from product research to comparison shopping to purchase and post-purchase reviewing, has created vast amounts of information for data analysis. Sophisticated customer analytics can harness this data to describe consumer shopping habits in great detail - and, when combined with regression analysis and other statistical techniques, predictive analytics can be created to forecast and influence future purchasing decisions.

      The field of behavioral economics has also revolutionized the study of consumer behavior. This relatively new discipline combines economics with psychological insights into cognitive biases to better understand economic behaviors ranging from the decisions of individuals to global investment patterns. The emerging subfield of consumer neuroscience focuses on explaining buying behavior, creating opportunities for so-called neuromarketing approaches that leverage these insights to create more effective branding and advertising.‎

    • The study of consumer behavior is the principal concern of market research analysts, who are responsible for understanding what products people want, who will buy them at what price, and what type of marketing strategy can reach them most effectively. While traditional market research approaches have relied heavily on consumer focus groups and surveys, the new world of marketing analytics is increasingly demanding a strong understanding of digital marketing tools and data analysis techniques as well.

      According to the Bureau of Labor Statistics, market research analysts made a median annual salary of $63,790 as of 2019. These jobs are projected to grow much faster than the average across all occupations, as more and more industries and companies seek to gain a competitive edge by using data-driven market research approaches to better understand consumer behavior.‎

    • Yes, you can. Coursera offers a number of courses and Specializations on consumer behavior and related topics, including cutting-edge customer analytics and neuromarketing approaches. These courses are offered by top-ranked business schools from all over the world, including the University of Pennsylvania, Copenhagen Business School, and IE Business School. By learning online with Coursera, you can get a high-quality education remotely at a significantly lower cost than on-campus students - a combination that makes for an easy purchasing decision for a growing number of students as well as mid-career professionals.‎

    • The skills or experience you may need to already have before starting to learn consumer behavior include having a basic understanding of marketing strategies, the ability to grasp basic supply and demand concepts, and some knowledge about data analytics (consumer browsing and buying patterns, for example). You may also want to know a bit about how to develop spreadsheet modules to analyze data, evaluate risk, and optimize business decisions.‎

    • The kind of person who is best suited to learn consumer behavior is one who is interested in understanding, analyzing, and dissecting customer browsing and buying patterns to use for business purposes. A person who may benefit from learning consumer behavior is interested in what psychologists call “heuristics,” which are the mental shortcuts we take to make the choices we do daily. Someone who would be best suited to learn consumer behavior may want to research, extract, organize, and describe data to support business decisions, product launches, and product sales. In addition, the type of person who may be well suited to learn consumer behavior is interested in the emerging fields of consumer neuroscience and neuromarketing and how it is used in businesses. A person who works, or plans to work in a corporate setting, or who plans to be an entrepreneur or product designer may be well suited to learn about consumer behavior and what makes consumers tick.‎

    • Learning consumer behavior may be right for you if you want to continue on a career path in sales, if you want to understand the consumer decision-making process, or if you need to make managerial decisions by analyzing how consumers make choices. If you need to develop product marketing strategies such as viral marketing, develop a brand’s visual identity and benefits to customers, or learn to derive customer insights from sets of data, learning about consumer behavior may be right for you. In addition, if you would like to work in a global setting where you explore international markets and industries for new ideas or expansion, learning about consumer behavior may be beneficial for you.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.
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