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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • U

      Unilever

      Measurement and Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      30 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      I

      Insper

      Introdução ao Marketing Analítico

      Skills you'll gain: Data Analysis, Market Analysis, Marketing, Probability & Statistics, Business Analysis, Correlation And Dependence, Regression, Stata, Strategy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      792 reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Virginia

      Product Analytics and AI

      Skills you'll gain: Agile Software Development, Customer Analysis, Data Analysis, Design and Product, Leadership and Management, Product Development, Product Management, Business Analysis, Project Management, Research and Design

      4.7
      Rating, 4.7 out of 5 stars
      ·
      464 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Colorado Boulder

      Network Analysis for Marketing Analytics

      Skills you'll gain: Network Analysis, Python Programming

      Build toward a degree

      2.8
      Rating, 2.8 out of 5 stars
      ·
      6 reviews

      Intermediate · Course · 1 - 4 Weeks

    • E

      Edureka

      Generative AI's Applications in Marketing Analytics

      Skills you'll gain: Exploratory Data Analysis, Python Programming

      Beginner · Course · 1 - 4 Weeks

    • E

      Emory University

      Managing Uncertainty in Marketing Analytics

      Skills you'll gain: Market Analysis, Marketing

      4.3
      Rating, 4.3 out of 5 stars
      ·
      68 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Placeholder
      U

      University of Maryland, College Park

      Digital Marketing Analytics

      Skills you'll gain: Data Analysis, Digital Marketing, Machine Learning, Search Engine Optimization

      Beginner · Course · 1 - 4 Weeks

    • Placeholder
      U

      University of Colorado Boulder

      Supervised Text Classification for Marketing Analytics

      Build toward a degree

      3.1
      Rating, 3.1 out of 5 stars
      ·
      14 reviews

      Beginner · Course · 1 - 4 Weeks

    • Placeholder
      O

      O.P. Jindal Global University

      Digital Marketing Analytics

      4.3
      Rating, 4.3 out of 5 stars
      ·
      7 reviews

      Beginner · Course · 1 - 3 Months

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      Status: Free
      Free
      C

      Coursera Instructor Network

      GenAI for Marketing Analysts: Innovate Marketing Strategies

      Intermediate · Course · 1 - 4 Weeks

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      F

      Fundação Instituto de Administração

      Machine Learning Aplicado ao Marketing

      Skills you'll gain: Leadership and Management, Strategy, Business Analysis, Strategy and Operations, Communication, Data Management, Databases, Data Analysis Software, Big Data, Design and Product, Machine Learning

      4.2
      Rating, 4.2 out of 5 stars
      ·
      47 reviews

      Beginner · Specialization · 1 - 3 Months

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      M

      Meta

      Meta Marketing Science Certification Exam

      Skills you'll gain: Data Analysis, Marketing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      172 reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing analytics courses

    • Measurement and Analysis: Unilever
    • Introdução ao Marketing Analítico: Insper
    • Product Analytics and AI: University of Virginia
    • Network Analysis for Marketing Analytics: University of Colorado Boulder
    • Generative AI's Applications in Marketing Analytics: Edureka
    • Managing Uncertainty in Marketing Analytics: Emory University
    • Digital Marketing Analytics: University of Maryland, College Park
    • Supervised Text Classification for Marketing Analytics: University of Colorado Boulder
    • Digital Marketing Analytics: O.P. Jindal Global University
    • GenAI for Marketing Analysts: Innovate Marketing Strategies: Coursera Instructor Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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