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    • Marketing Strategy

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    1716 results for "marketing strategy"

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      Coursera Project Network

      Measure a Marketing Strategy using Facebook Insights

      Skills you'll gain: Communication, Data Analysis, Digital Marketing, Marketing, Project Management, Social Media, Strategy and Operations, Strategy

      4.6

      (22 reviews)

      Beginner · Guided Project · Less Than 2 Hours

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      IIM Kozhikode

      Marketing Strategy Certificate

      University Certificate · 6-12 Months

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      Google

      Attract and Engage Customers with Digital Marketing

      Skills you'll gain: Digital Marketing, Marketing, Search Engine Optimization, Marketing Management, Advertising, Media Strategy & Planning, Persona Research, Web Design, Web Development, Web Development Tools

      4.8

      (2.4k reviews)

      Beginner · Course · 1-4 Weeks

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      Meta

      Meta Marketing Analytics

      Skills you'll gain: Marketing, Data Analysis, Digital Marketing, Advertising, Business Analysis, Marketing Management, Media Strategy & Planning, Statistical Analysis, Probability & Statistics, Communication, Market Analysis, Experiment, General Statistics, Statistical Programming, Computer Programming, Data Visualization, Market Research, Python Programming, Regression, Statistical Tests, Basic Descriptive Statistics, Brand Management, Data Analysis Software, Data Management, Data Visualization Software, Databases, Forecasting, Probability Distribution, Research and Design, SQL, Spreadsheet Software, Storytelling, Accounting, Computer Networking, Entrepreneurship, Finance, Leadership and Management, Network Security, Operating Systems, Regulations and Compliance, Sales, Security Engineering, Security Strategy, Strategy, Strategy and Operations, System Security, Tableau Software, Web Development

      4.7

      (1.6k reviews)

      Beginner · Professional Certificate · 3-6 Months

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      University of Pennsylvania

      Introduction to Marketing

      Skills you'll gain: Marketing, MarTech, Digital Marketing, Brand Management, Business Psychology, Communication, Marketing Psychology, Customer Relationship Management, Design and Product, Entrepreneurship, Leadership and Management, Market Analysis, Media Strategy & Planning, Product Marketing, Sales, Strategy, Strategy and Operations

      4.8

      (12.1k reviews)

      Mixed · Course · 1-3 Months

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      University of Pennsylvania

      Entrepreneurship 3: Growth Strategies

      Skills you'll gain: Entrepreneurship, Strategy, Accounting, Advertising, B2B Sales, Digital Marketing, Entrepreneurial Finance, Financial Accounting, Human Resources, Human Resources Operations, Marketing, Recruitment, Sales, Business Psychology, Communication, Design and Product, Forecasting, Leadership and Management, Market Research, Media Strategy & Planning, Organizational Development, Probability & Statistics, Product Management, Product Marketing, Public Relations, Research and Design, Strategy and Operations

      4.8

      (1.4k reviews)

      Beginner · Course · 1-4 Weeks

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      Digital Marketing Institute

      Digital Strategy and Business Opportunity

      Skills you'll gain: Communication, Digital Marketing, Entrepreneurship, Leadership and Management, Marketing, Sales, Strategy, Strategy and Operations, Media Strategy & Planning, Persona Research, Research and Design, Social Media, Accounting, Journalism

      4.6

      (185 reviews)

      Beginner · Course · 1-4 Weeks

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      Digital Marketing Institute

      Social Media and Digital Marketing Fundamentals

      Skills you'll gain: Communication, Digital Marketing, Marketing, Media Strategy & Planning, Social Media, Business Analysis, Customer Analysis, Advertising, Entrepreneurship, Finance, Leadership and Management, Sales, Strategy, Strategy and Operations

      4.7

      (142 reviews)

      Beginner · Course · 1-4 Weeks

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      Coursera Project Network

      Increase Engagement to your Instagram Business Profile

      Skills you'll gain: Brand Management, Communication, Digital Marketing, Entrepreneurship, Leadership and Management, Marketing, Media Strategy & Planning, Sales, Social Media, Strategy, Strategy and Operations, Other Programming Languages

      3.9

      (62 reviews)

      Beginner · Guided Project · Less Than 2 Hours

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      Free

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      Università Bocconi

      Food & Beverage Management

      Skills you'll gain: Design and Product, Marketing, Business Analysis, Customer Analysis, Product Marketing, Product Strategy, Brand Management, Communication, Entrepreneurship, Leadership and Management, Market Analysis, Marketing Management, Sales, Strategy, Strategy and Operations, Innovation, Product Lifecycle, Product Management, Research and Design, Supply Chain Systems, Supply Chain and Logistics

      4.8

      (4.1k reviews)

      Mixed · Course · 1-3 Months

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      Free

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      Duke University

      Oil & Gas Industry Operations and Markets

      Skills you'll gain: Market Research, Strategy and Operations, Design and Product, Marketing, Operations Management, Product Marketing, Sales, Supply Chain and Logistics, Transportation Operations Management

      4.8

      (5.4k reviews)

      Mixed · Course · 1-4 Weeks

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      University of Virginia

      Cost and Economics in Pricing Strategy

      Skills you'll gain: Entrepreneurship, Leadership and Management, Marketing, Sales, Strategy, Strategy and Operations, Business Analysis, Design and Product, Product Management, Product Strategy, Customer Analysis, Data Analysis, Market Analysis, Statistical Analysis, Market Research, Probability & Statistics, Product Marketing, Regression, Research and Design

      4.8

      (639 reviews)

      Beginner · Course · 1-4 Weeks

    Searches related to marketing strategy

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    1234…84

    In summary, here are 10 of our most popular marketing strategy courses

    • Measure a Marketing Strategy using Facebook Insights: Coursera Project Network
    • Marketing Strategy Certificate: IIM Kozhikode
    • Attract and Engage Customers with Digital Marketing: Google
    • Meta Marketing Analytics: Meta
    • Introduction to Marketing: University of Pennsylvania
    • Entrepreneurship 3: Growth Strategies: University of Pennsylvania
    • Digital Strategy and Business Opportunity: Digital Marketing Institute
    • Social Media and Digital Marketing Fundamentals: Digital Marketing Institute
    • Increase Engagement to your Instagram Business Profile: Coursera Project Network
    • Food & Beverage Management: Università Bocconi

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Strategy

    • Marketing strategy is the overarching plan of a company to sell its products or services and enhance the perception of its brand. Developing a marketing strategy requires understanding your customers through market research, conducting market analysis to segment the market and position your value proposition, and then developing a communications and marketing plan to reach your target customers effectively. Appropriate marketing strategies may vary widely depending on the product or service you’re selling, but it’s a vitally important part of any successful business.

      Traditionally, developing a market strategy relied on in-person focus groups and surveys for market research and channels like print and television advertising to reach customers. However, the internet and today’s world of e-commerce has created a new digital marketing landscape that many companies are exploring. Your target customers’ online shopping habits, social media activities, and internet searches create a vast amount of data that can be harnessed with marketing analytics to yield important insights for market research. And emerging online channels like content marketing and social media marketing give you new ways to reach your customers in ways that are often more engaging and effective than traditional media.

      At the end of the day, however, marketing strategy still relies on the tried-and-true maxim of “know your customer.” Regardless of who your customers are and how you decide to reach them, a good marketing strategy will focus on presenting them with products and services that meet their needs in a way they can understand and connect with.‎

    • A strong understanding of all aspects of marketing strategy is essential for a career as a marketing and advertising manager. These experts are responsible for overseeing market research, identifying target customer segments, developing marketing plans to reach them effectively, and managing teams of graphic designers, content writers, and other marketing professionals to create and run the campaign. It’s a job that requires both creativity, strategic thinking, and management skills, and it has only become more complex with the advent of digital marketing and e-commerce.

      According to the Bureau of Labor Statistics (BLS), marketing managers received a median annual wage of $135,900 in 2019, and these jobs are expected to grow faster than average over the next decade. Unsurprisingly, BLS also notes that “managers who can navigate the digital world should have the best prospects,” underscoring the importance of a digital marketing background for today’s top professionals in the field.‎

    • Yes! Coursera offers a wealth of opportunities to learn online about marketing, including marketing strategy and related topics in content marketing, marketing analytics, and other important areas of digital marketing. You can take courses and Specializations spanning multiple courses from top-ranked schools like University of California, Davis, University of Pennsylvania, IE Business School, and University of Virginia. And, since you can view course materials and complete assignments on a flexible schedule, learning on Coursera is a great way to build marketing strategy skills for the digital era while maintaining your existing work or family life.‎

    • A background in sales or any other experiences interacting with consumers can be helpful before you start studying marketing strategy. A basic understanding of profit, revenue, and quantitative or qualitative data analysis can help you move through your lessons faster. Because lots of businesses are increasingly reliant on online marketing, knowledge of social media platforms and advertising tools such as Google Ads is also helpful.‎

    • People who are best suited for roles in marketing strategy are persuasive and creative. They're able to think of the world from the consumer's perspective and come up with messaging that inspires others to take action. An analytic mindset is also useful, as the field requires you to adopt an organized, tactical approach to challenges and measure progress by looking at specific metrics.‎

    • Consumer behavior and psychology are topics that relate to marketing strategy, and studying them can help you better understand what motivates a target audience. You can also study topics such as business management, brand development, and nonprofits to gain a better understanding of how successful businesses and organizations thrive with the right marketing strategy.‎

    • People with a background in marketing strategy can find jobs with advertising agencies or in the marketing department of a large business. Startups and political campaigns may also hire marketing strategists to ensure that target audiences are receptive to messaging. Some strategists work remotely, while others work in-house in an office setting.‎

    • Learning about marketing strategy is right for you if you're passionate about bringing attention to a brand. This might include a business that you currently work for or a business that you plan to start. If you enjoy carefully laying out strategies and experimenting with persuasive messages, this could be the right topic for you to study.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.
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