About this Course
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Subtitles: Arabic, Chinese (Simplified), Portuguese (Brazilian), English, Spanish

Skills you will gain

PricingStrategic ManagementMarketingCompetitiveness

100% online

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Flexible deadlines

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Subtitles: Arabic, Chinese (Simplified), Portuguese (Brazilian), English, Spanish

Syllabus - What you will learn from this course

2 hours to complete

Maintaining your Customer Base

In this module we will look at strategies that can help us maintain our customer base. For this, we will take an analytical approach that helps us understand the point at which our customers will switch to a competitors and the amount of money a competitor is willing to spend to acquire our customers. Based on this understanding, we will derive applicable strategies that can help us lock in our customers strategically. We will do this by keeping in mind that also customers may apply their own strategies to avoid lock in and further, that our competitors will seek to apply strategies in the pursuit of making our customers theirs.

8 videos (Total 41 min), 5 readings, 1 quiz
8 videos
Importance of Customer Loyalty9m
Types of Switching Costs9m
Customer Value and Switching5m
Old Suppliers7m
New Suppliers2m
Wrap Up1m
5 readings
Course Overview10m
How to Use Discussion Forums10m
Resource: Lecture Slides10m
Get to Know Your Classmates10m
Complete Slide Deck Week 110m
1 practice exercise
Maintaining your Customer Base22m
1 hour to complete

Determine your Prices Wisely

We will look at the benefits of price discrimination as a strategic tool that can help us to skim off our customer’s willingness to pay and increase our utility accordingly. We are then going to learn the different ways of aligning a price discrimination strategy with successful product design and the three different ways in which a price discrimination strategy can be formulated.

8 videos (Total 29 min), 2 readings, 1 quiz
8 videos
Price Discrimination I: Reasons to Discriminate2m
Price Discrimination II: Synchronization with Product Differentiation3m
First Degree Price Discrimination3m
Second Degree Price Discrimination10m
Third Degree Price Discrimination3m
Intertemporal Pricing2m
Wrap Up1m
2 readings
Resource: Lecture Slides10m
Complete Slide Deck Week 210m
1 practice exercise
Determine your Prices Wisely24m
1 hour to complete

Keep Your Business Clean

In this module we will demonstrate that if you want to operate a business you have to keep in mind that there are some powerful external entities, so-called competition authorities, that highly value and safeguard competition. While this supports and opens up opportunities for your business if it is new or relatively small and would otherwise simply be crushed by larger incumbent firms – it can also put you in danger if you have already achieved a certain size, have acquired more market power are already in a rather powerful position.

9 videos (Total 39 min), 2 readings, 1 quiz
9 videos
Reasons for Competition Policy7m
Cartel Agreements3m
Factors Favoring Cartels1m
Defining Markets and Measuring Market Power11m
Forms of Market Forclosure6m
Wrap Up57s
2 readings
Resource: Lecture Slides10m
Complete Slide Deck Week 310m
1 practice exercise
Keep Your Business Clean22m
1 hour to complete

Increase your Returns

In this module, we are going to discover two very important new concepts with which you can increase your business’s returns: Network effects and boundaries of the firm. We will find that considering these two concepts in formulating our business strategy can help us improve our strategy’s effectiveness and eventually increase our returns.

11 videos (Total 50 min), 2 readings, 1 quiz
11 videos
Network Goods4m
Network Effects I: Direct Network Effects7m
Network Effects II: Indirect Network Effects4m
Market Structure in Network Industries5m
Economies of Scale3m
Economies of Scope3m
Diseconomies of Scale & Scope3m
Reasons to Buy7m
Reasons to Make5m
Wrap Up1m
2 readings
Resource: Lecture Slides10m
Complete Slide Deck Week 410m
1 practice exercise
Increase your Returns20m
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Top reviews from Advanced Competitive Strategy

By ADJul 1st 2017

Great course with relevant content and really useful strategic overview of business strategy. Enjoyed Prof. Kretschmer's innovative teaching style and the breadth of the syllabus.

By AAFeb 12th 2019

I like the game theory that used to explain competitive strategy. The lectures were interactive and quite challenging, which are important to keep the learner engaged and focused.



Tobias Kretschmer

Institute for Strategy, Technology and Organization

About Ludwig-Maximilians-Universität München (LMU)

As one of Europe's leading research universities, LMU Munich is committed to the highest international standards of excellence in research and teaching. Building on its 500-year-tradition of scholarship, LMU covers a broad spectrum of disciplines, ranging from the humanities and cultural studies through law, economics and social studies to medicine and the sciences....

About the Competitive Strategy and Organization Design Specialization

Paired with humorous elements and illustrating examples, the Competitive Strategy and Organization Design specialization is the ideal choice for curious individuals who enjoy unique learning experiences and innovative teaching approaches. Its style is likely to appeal especially to young, middle-aged and young-at-heart learners. The specialization is indended for learners interested in engaging in fundamental theories and concepts of strategy and organization and applying these to practice. Employed professionals and management students will benefit from deepening and refreshing their existing knowledge by means of our specialization. Learners with non-business backgrounds will gain valuable additional business insights complementing their existing knowledge. Participants will learn to understand and analyze ● behavior of organizations in situations in which strategic decisions are interdependent ● strategies to build up and maintain a customer base ● internal workings of an organization as well as its interaction with the outside world, i.e. partners, complementors and competitors ● the design of an effective organization that can compete, grow and adjust flexibly to different environments This specialization is the only online learning program in which students can learn and laugh at the same time. That said, we are looking forward to learning and laughing with you!...
Competitive Strategy and Organization Design

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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