California Institute of the Arts

Brand New Brand

This course is part of Graphic Design Specialization

Michael Worthington

Instructor: Michael Worthington

35,538 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.9

(1,218 reviews)

|

98%

Intermediate level
Some related experience required
24 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Synthesize typography, imagemaking, composition and systematic thinking skills through ideation, invention, and conceptualization

  • Demonstrate visual research and development skills through the creation of a Brand Development Guide

  • Expand a brand identity's palette through the inclusion of graphic marks or icons, color, secondary typefaces, and/or images

Details to know

Earn a career certificate

Add to your LinkedIn profile

Taught in English

Course

Gain insight into a topic and learn the fundamentals

4.9

(1,218 reviews)

|

98%

Intermediate level
Some related experience required
24 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Graphic Design Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

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There are 7 modules in this course

What's included

2 videos7 readings

In this module you will choose an area your start-up company works in, create a written (fake) history of your company, define company idealogical goals and philosophy, brainstorm for naming ideas and name your company.

What's included

5 videos2 readings1 peer review1 discussion prompt

In this module you will carry out visual research of reference material for your start-up's identity. You will create digital “mood boards” to show the look and feel and visual direction of your company's identity.

What's included

2 videos2 readings1 peer review

In this module you will learn how to create a logotype for your company, with emphasis on finessing typographic forms.

What's included

8 videos1 reading1 peer review

In this module you will be extending the palette of your brand identity by creating a suite of elements for your start-up company: color palette, visual mark, secondary typefaces, imagery/forms and a secret ingredient.

What's included

10 videos1 reading1 peer review1 discussion prompt

In this module you will be using your extended palette, or suite of elements, to create a set of design pieces that showcase the identity for your imaginary start-up company.

What's included

1 video1 reading1 peer review

In this module you will be reworking and refining your identity components. You will be finishing and refining the design of your Brand Development Guide and submitting it for the final. We will be wrapping things up this week and reviewing our peers' work.

What's included

6 videos6 readings1 peer review

Instructor

Instructor ratings
4.8 (233 ratings)
Michael Worthington
8 Courses1,046,099 learners

Offered by

Recommended if you're interested in Music and Art

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