In this module, learners build on foundational concepts by exploring Business Intelligence (BI), its architecture, components, and relationship with Decision Support Systems (DSS). The module focuses on how BI platforms support data-driven decision-making in organizations. | This module covers: Lesson 2.1 - BI concepts, architecture, and key components; Lesson 2.2 - BI platform capabilities, including data connectivity and platform functionality; Lesson 2.3 - business reporting, types of reports, and the structure of reporting systems; Lesson 2.4 - OLAP styles, their applications, and differences between OLAP and OLTP systems. | Applying Concepts Using MicroStrategy Software: 1) Introduction to MicroStrategy as a Business Intelligence tool and its role in supporting data-driven decision-making; 2) Hands-on use of MicroStrategy, including connecting to data sources, exploring datasets, and understanding platform capabilities; 3) Creating reports and visualizations using MicroStrategy to support business reporting and analysis. | To complete the practice assignments for this unit, learners may: 1) Use Strategy Desktop to create data visualizations and analyze data to generate business insights; 2) Use Strategy Library (for Mac users) to complete the corresponding assignments. Note: Access requires a corporate or academic email address; personal email accounts are not permitted. | By the end of this module, learners will be able to: 1) Understand Business Intelligence concepts and platform components; 2) Explain business reporting systems and OLAP functionalities; 3) Use MicroStrategy software for data analysis, reporting, and visualization.

In this module, learners focus on creating effective data visualizations and designing interactive dashboards to support business decision-making. The module introduces types of data, chart selection (basic and composite charts), and best practices for creating clear and impactful visualizations. It also covers dashboard concepts, including types of dashboards, key components, metrics, and common design guidelines and pitfalls. | This module covers: Lesson 3.1 - Data Visualization; Lesson 3.2 - Data Visualization Guidelines and Pitfalls; Lesson 3.3 - Performance Dashboards; Lesson 3.4 - Dashboard Design Guidelines and Pitfalls. | Applying Concepts Using MicroStrategy Software: 1) Introduction to MicroStrategy Visual Insight for creating visualizations and dashboards; 2) Hands-on use of MicroStrategy for data exploration and dashboard design; 3) Creating and refining dashboards for business analysis and decision support. | To complete the practice assignments for this unit, you may: 1) Use Strategy Desktop to create data visualizations and analyze data to generate business insights; 2) Use Strategy Library (for Mac users) to complete the corresponding assignments. Note: Access requires a corporate or academic email address; personal email accounts are not permitted. | By the end of this module, learners will be able to: 1) Understand data visualization principles and chart selection; 2) Apply best practices and avoid common dashboard design pitfalls; 3) Use MicroStrategy to create dashboards and visualizations for business analysis.

This module focuses on how BI is used for Business Performance Management (BPM). Learners will understand the main components of BPM, the four phases of the BPM cycle, and how organizations deploy performance management systems. In Lesson 4.2, learners will explore performance measurement systems and key performance indicators (KPIs). In Lesson 4.3, learners will examine balanced scorecard perspectives and compare them with Six Sigma approaches. In Lesson 4.4, learners will understand the role of visual and business analytics (BA) in BI and how analytics supports performance management in practice. | This module covers: Lesson 4.1 - Business Performance Management; Lesson 4.2 - Performance Measurement System and KPIs; Lesson 4.3 - Balanced Scorecards and Six Sigma; Lesson 4.4 - Business Analytics. | To complete the practice assignments for this unit, learners may: 1) Use Strategy Desktop Visual Insight to design a dashboard for a Financial Services company, apply concepts, and explore visualization capabilities in a peer-evaluated exercise; 2) Use Strategy Library (for Mac users) to complete the corresponding assignments. Note: Access to the Strategy Platform is available only through the official Strategy corporate website and requires a corporate or academic email address; personal email accounts are not permitted. | By the end of this module, learners will be able to: 1) Understand Business Performance Management (BPM) concepts and lifecycle; 2) Explain performance measurement systems, KPIs, and balanced scorecards; 3) Compare balanced scorecards with Six Sigma approaches; 4) Understand the role of business analytics in BI and performance management.

Module 5 focuses on BI maturity and strategy. Learners will understand different levels of BI maturity, the factors that impact BI maturity within an organization, and the main challenges and potential solutions for achieving pervasive BI maturity. The module also focuses on the critical success factors for implementing a BI strategy, BI framework, and BI implementation targets. | This module covers: Lesson 5.1 - BI Maturity; Lesson 5.2 - BI Strategy; Summative Project and BI Implementation. | To complete the practice assignments for this unit, learners may: 1) Apply these concepts to create dashboards, blend external datasets, and explore visualization capabilities to find insights faster in a peer-evaluated exercise using Strategy visual analytics; 2) Use Strategy Library (for Mac users) to complete the corresponding assignments. Note: Access to the Strategy Platform is available only through the official Strategy corporate website and requires a corporate or academic email address; personal email accounts are not permitted. | By the end of this module, learners will be able to: 1) Understand BI maturity levels and factors affecting BI maturity; 2) Identify challenges and solutions for achieving pervasive BI maturity; 3) Explain BI strategy, framework, and implementation targets; 4) Apply BI concepts to analyze KPIs and generate insights using Strategy tools in a summative project.