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Corporate Strategy

Corporate Strategy

This course is part of Strategic Leadership and Management Specialization

Instructors: Joe Mahoney

59,668 already enrolled

Included with

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4 modules

Gain insight into a topic and learn the fundamentals.

1,186 reviews

Intermediate level

Some related experience required

Flexible schedule

1 week at 10 hours a week

Learn at your own pace

96%

Most learners liked this course

4 modules

Gain insight into a topic and learn the fundamentals.

1,186 reviews

Intermediate level

Some related experience required

Flexible schedule

1 week at 10 hours a week

Learn at your own pace

96%

Most learners liked this course

What you'll learn

Explain how corporations create and capture value as multi-business enterprises.
Analyze complex strategic business situations and formulate coherent corporate strategies.
Use tools and frameworks to make choices regarding corporate scope, corporate transactions and global strategy.
Apply strategic analysis to corporate governance and stakeholder management for long run strategic success.

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

5 assignments

Taught in English

91%

of learners achieved a positive career outcome

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your subject-matter expertise

This course is part of the Strategic Leadership and Management Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 4 modules in this course

In this course you will learn how corporations create, capture, and maintain value, going beyond the management of a single line of business. It is thus a complement to (and should typically follow) a course on Business Strategy, which focuses on developing and sustaining competitive advantage for a single business unit. Here, you will be able to better understand and learn the tools to analyze and manage decisions from a corporate-level perspective, which emphasizes the management of multiple businesses and multiple stakeholders. Examples of such decisions include vertical integration, diversification, mergers and acquisitions, strategic alliances, international expansion, global strategy, corporate governance and corporate social responsibility.

You will: • Understand how corporations create and capture value as multi-business enterprises. • Learn tools and frameworks to assess choices regarding corporate scope, corporate transactions and global strategy. • Learn to analyze complex business situations and develop coherent corporate strategies. • Understand the role of corporate governance and stakeholder management in modern companies. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.

Module details

In this module, you will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course. We will then focus on corporate strategy with particular emphasis on the scope of the firm. Both vertical integration (vertical scope) and diversification (horizontal scope) are addressed. The module seeks to explain the relative advantages of (and alternatives to) vertical integration and diversification; and when and how they can be used to create a competitive advantage.

What's included

10 videos9 readings2 assignments1 discussion prompt1 plugin

10 videosTotal 69 minutes

Meet Your Instructor: Deepak Somaya2 minutes
The Impact of the Gies Community2 minutes
Introduction: Corporate Scope4 minutes
Vertical Scope Part 18 minutes
Vertical Scope Part 211 minutes
Horizontal Scope Part 18 minutes
Horizontal Scope Part 210 minutes
Horizontal Scope Part 314 minutes
Managing Integrated Firms9 minutes
Like this course? Learn more with the iMBA! (optional)1 minute

9 readingsTotal 90 minutes

Syllabus10 minutes
Glossary10 minutes
Coursera Coach10 minutes
About the Discussion Forums10 minutes
Online Education at Gies College of Business10 minutes
Updating Your Profile10 minutes
Social Media10 minutes
Module 1 Overview10 minutes
Module 1 Readings10 minutes

2 assignmentsTotal 40 minutes

Orientation Quiz30 minutes
Corporate Scope: Quiz10 minutes

1 discussion promptTotal 10 minutes

Getting to Know Your Classmates10 minutes

1 pluginTotal 15 minutes

Welcome! Please Tell Us About Yourself15 minutes

This module focuses on corporate strategy with particular emphasis on transactions used by companies to change or manage the scope of the firm. Mergers and acquisitions, divestitures, and strategic alliances are the specific transactions focused on. Challenges and best practices with respect to each are discussed.

What's included

11 videos2 readings1 assignment1 peer review1 discussion prompt

11 videosTotal 97 minutes

Introduction: Corporate Transactions4 minutes
Mergers and Acquisitions Part 113 minutes
Mergers and Acquisitions Part 211 minutes
Mergers and Acquisitions Part 38 minutes
Divestitures13 minutes
Strategic Alliances12 minutes
A Portfolio View6 minutes
Jamie Cleghorn Interview11 minutes
Brett Conradt Interview7 minutes
Disney Case9 minutes
Disney Case Wrap Up3 minutes

2 readingsTotal 20 minutes

Module 2 Overview10 minutes
Module 2 Readings10 minutes

1 assignmentTotal 10 minutes

Corporate Transactions: Quiz10 minutes

1 peer reviewTotal 120 minutes

Corporate Transactions: Peer Assessment120 minutes

1 discussion promptTotal 10 minutes

Walt Disney Case Study Discussion10 minutes

This module focuses on global strategy and strategies for competing around the world. It explains how companies can expand into other countries using different entry modes, and why multinational enterprises adopt different global strategies.

What's included

5 videos2 readings1 assignment

This module focuses on the characteristics of public firms, management of different stakeholders, and corporate social responsibility. It also describes various mechanisms of corporate governance used to mitigate agency problems and align managerial action with stakeholder (particularly shareholder) goals.

What's included

4 videos4 readings1 assignment

4 videosTotal 47 minutes

Public Firms and Their Role in Society14 minutes
Corporate Social Responsibility13 minutes
Mechanisms of Corporate Governance14 minutes
Recent Developments7 minutes

4 readingsTotal 40 minutes

Module 4 Overview10 minutes
Module 4 Readings10 minutes
Congratulations on completing the course!10 minutes
Get Your Course Certificate10 minutes

1 assignmentTotal 10 minutes

Stakeholders and Governance: Quiz10 minutes

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Build toward a degree

This course is part of the following degree program(s) offered by University of Illinois Urbana-Champaign. If you are admitted and enroll, your completed coursework may count toward your degree learning and your progress can transfer with you.¹

Instructors

Instructor ratings

(177 ratings)

Joe Mahoney

University of Illinois Urbana-Champaign

1 Course59,668 learners

Offered by

University of Illinois Urbana-Champaign

Learner reviews

5 stars
75.65%
4 stars
18.70%
3 stars
3.95%
2 stars
0.92%
1 star
0.75%

Showing 3 of 1186

Reviewed on Aug 31, 2020

I enjoyed watching videos made by the prof somaya and from this course I understood different strategies that firms can take to stay at the top in their businesses.

Reviewed on Dec 29, 2020

Good course but I find quizes very different from what we get from the class. Very interesing way to show the subject and I liked real examples.

Reviewed on Jul 29, 2019

Thanks for offering a useful course with lots of supporting videos, presentations, pdf files, and materials to test my comprehension level. Would definitely recommend.

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