Corporate strategy is the strategy a firm uses to compete across multiple businesses. Many small firms want to grow by entering new businesses. Many large firms already are in multiple businesses, e.g. a photo camera producer selling also sunglasses.
Corporate StrategyUniversity of London
About this Course
Syllabus - What you will learn from this course
- 5 stars83.98%
- 4 stars14.31%
- 3 stars1.24%
- 2 stars0.26%
- 1 star0.19%
TOP REVIEWS FROM CORPORATE STRATEGY
Really interesting subject. Easy to apply to small businesses too. Bart Vanneste provides clear, in-depth explanations using good slides that helps you keep motivated throughout the course.
I would like to thank our mentor for good knowledge that he shared with us. But I can say that this was the hardest course I'd passed on Coursera because of hard tests and low grades.
Excellent and simple module to understand how multi-business firms should strategise. Highly recommended , especially to understand latest methods of decision making
Studied Corporate Strategy on my MBA at London Business School many years ago under Phanish Puranam. This course was a great refresher on motives of Corporate Strategy. Can recommend.
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