En este curso haremos una introducción a las cuatro Ps del marketing (producto, precio, promoción y plaza), y te hará analizar estratégicamente tu producto o servicio.
Fundamentos del marketing mix
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Fundamentos del marketing mix
This course is part of Estrategia de marketing Specialization
Instructors: Maria Teresa Aranzabal
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Gain insight into a topic and learn the fundamentals.
323 reviews
Beginner level
No prior experience required
Flexible schedule
8 hours to complete
Learn at your own pace
96%
Most learners liked this course
Skills you'll gain
- Product Strategy
- Promotional Strategies
- Strategic Marketing
- Conflict Management
- Product Lifecycle Management
- Marketing Management
- Marketing
- Advertising Campaigns
- Marketing Communications
- Media Planning
- Advertising
- Sales Strategy
- Integrated Marketing Communications
- Marketing Planning
- Product Management
- Marketing Channel
- Promotions and Campaigns
Details to know
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Assessments
4 assignments
Taught in Spanish
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Build your subject-matter expertise
This course is part of the Estrategia de marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
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Instructors
Instructor ratings
(41 ratings)Offered by
Explore more from Marketing
Status: Free TrialIE Business School
Status: Free TrialIE Business School
Status: Free TrialUniversity of Illinois Urbana-Champaign
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Showing 3 of 323
NC
Reviewed on Sep 14, 2024
Me hubiera gustado que durante todo el curso siguieran trabajando con herramientas para la parte visual
RC
Reviewed on Sep 15, 2024
Es un curso muy completo, engloba muy bien todos los terminos generales de marketing y desarrolla cada concepto y cómo funcionan dentro de la actualidad
CG
Reviewed on Sep 19, 2020
ENCANTO ESTE MODULO A PESAR QUE ME COSTO UN POCO MAS QUE LOS MODULOS ANTERIORES.. PERO ESTOY ENCANTADA CON LOS PROFESORES DEL MODULO.... SEGUIRE APRENDIENDO MAS SOBRE EL MARKETING MIX
