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How Technology Will Shape Marketing with Jagdish Sheth

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How Technology Will Shape Marketing with Jagdish Sheth

This course is part of Creating a Differential Competitive Advantage -Jagdish Sheth Specialization

Instructor: Jagdish Sheth

Included with

Learn more

3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

7 hours to complete

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

7 hours to complete

Flexible schedule

Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

8 assignments¹

AI Graded see disclaimer

Taught in English

91% of learners achieved a positive career outcome

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your subject-matter expertise

This course is part of the Creating a Differential Competitive Advantage -Jagdish Sheth Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 3 modules in this course

This course explains how digital technology is transforming marketing. It focuses on how technology will enable salespeople from selling products to becoming trusted advisors for customers, especially in financial and health services. Technology will also impact all 4 P’s of Marketing from product, promotion, price, and distribution, especially with the rise of e-commerce. For example, pricing will become more dynamic in a real-time basis based on demand and supply, and we will switch to digital advertising from print and television advertising.

Module details

This module will describe how disruptive digital technology has been across a variety of industries including the film industry, television, and space exploration. We will discuss how digital technologies are disrupting the marketing function, particularly advertising and pricing.

What's included

10 videos4 readings2 assignments2 discussion prompts

10 videosTotal 37 minutes

Course Intro0 minutes
Impact of Digital Marketing on Four P’s of Marketing - 017 minutes
Impact of Digital Marketing on Four P’s of Marketing - 023 minutes
Impact of Digital Marketing on Four P’s of Marketing - 033 minutes
Impact of Digital Marketing on Four P’s of Marketing - 046 minutes
Impact of Digital Marketing on Four P’s of Marketing - 056 minutes
Impact of Digital Marketing on Four P’s of Marketing - 064 minutes
Impact of Digital Marketing on Four P’s of Marketing - 072 minutes
Impact of Digital Marketing on Four P’s of Marketing - 083 minutes
Impact of Digital Marketing on Four P’s of Marketing - 092 minutes

4 readingsTotal 35 minutes

About the Assignments10 minutes
Discussion Forum Guidelines10 minutes
About Peer Reviews10 minutes
Get help and meet other learners in this course. Join your discussion forums!5 minutes

2 assignmentsTotal 30 minutes

Module 1 Summative Quiz15 minutes
Module 1 Practice Quiz15 minutes

2 discussion promptsTotal 20 minutes

Meet and Greet10 minutes
General Course Discussion10 minutes

This module focuses on the impact of digital technology on advertising and promotion. Digital advertising is displacing print, television, and cable, and social media has the greatest impact in capturing advertising revenue. Search engines and social media are the next big wave in digital advertising and influencer marketing is destined to grow.

What's included

20 videos4 assignments

20 videosTotal 74 minutes

Selling Beyond the Sales Force - 016 minutes
Selling Beyond the Sales Force - 026 minutes
Selling Beyond the Sales Force - 033 minutes
Selling Beyond the Sales Force - 043 minutes
Selling Beyond the Sales Force - 056 minutes
Selling Beyond the Sales Force - 063 minutes
Selling Beyond the Sales Force - 073 minutes
Selling Beyond the Sales Force - 083 minutes
Selling Beyond the Sales Force - 094 minutes
Selling Beyond the Sales Force - 103 minutes
Selling Beyond the Sales Force - 113 minutes
Selling Beyond the Sales Force - 122 minutes
Selling Beyond the Sales Force - 134 minutes
Selling Beyond the Sales Force - 142 minutes
Selling Beyond the Sales Force - 156 minutes
Selling Beyond the Sales Force - 162 minutes
Selling Beyond the Sales Force - 175 minutes
Selling Beyond the Sales Force - 182 minutes
Selling Beyond the Sales Force - 194 minutes
Selling Beyond the Sales Force - 205 minutes

4 assignmentsTotal 60 minutes

Module 2A Summative Quiz15 minutes
Module 2B Summative Quiz15 minutes
Module 2A Practice Quiz15 minutes
Module 2B Practice Quiz15 minutes

Since the early 90s, Sales Promotions have grown exponentially. This module discusses the nature of various types of promotions, the reasons for their growth, and the contexts where they are most effective. It ends with an analysis of the factors that will drive the future of Sales Promotions.