About this Course
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Beginner Level


Subtitles: English, Persian

Skills you will gain

Personal BrandingSocial MediaManagementBrand Management

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level


Subtitles: English, Persian

Syllabus - What you will learn from this course

1 hour to complete


Hello and welcome!

1 video (Total 3 min), 3 readings
1 video
3 readings
MOOC Learning Objectives10m
Tweet me!10m
My participation in the course10m
1 hour to complete

An Overview of Personal Branding

The goal of this module is to help you gain an understanding of the basic purpose, benefits, and responsibilities of branding, and to begin the process of defining your values, gifts, and goals. If you have questions, don't hesitate to get in touch: Kimberley@virginia.edu; @KR_Barker (Twitter).

3 videos (Total 17 min), 4 readings, 1 quiz
3 videos
How Personal Should Your Brand Be?4m
Why the Myers-Briggs (and similar) assessment6m
4 readings
An Overview of the History of Personal Branding10m
"Personal Branding is a Leadership Requirement, Not a Self-Promotion Campaign"10m
Does the whole idea of self-promotion feel wrong?10m
Assignment: Discovering your Myers-Briggs Personality Type10m
1 practice exercise
Why Branding? It's the same question each time, but the answer options are all different! For each question, there is only one correct answer.12m
1 hour to complete

Building your Brand's Infrastructure

Like any other construction project, infrastructure is absolutely key to the successful creation of your brand. In this module, we'll discuss key elements including authenticity, your mission statement, and why you should incorporate your photo into your brand.

6 videos (Total 32 min), 3 readings
6 videos
The Importance of Authenticity5m
Brand Authenticity & Your Photo6m
Revisiting your Three Words & Other Infrastructure6m
Your Mission Statement4m
Choosing your Board of Directors5m
3 readings
Tips for Looking Your Best in Photos10m
Background Reading on Mission Statements10m
How to Choose the Members of Your Board of Directors10m
1 hour to complete

Establishing Your Brand's Digital Home: A Guide to Claiming Your Parts of the Web

Your Brand & Social Media. When it comes to social media platforms, you have lots of choices. At the end of this lesson, you will have identified three platforms that best fit your brand. Questions? Don't hesitate to get in touch: Kimberley@virginia.edu; KR_Barker@virginia.edu

4 videos (Total 25 min), 2 readings
4 videos
A Bit About Twitter5m
Twitter Walk-Through8m
Choosing free vs. paid digital real estate5m
2 readings
A Look at Social Media Platforms10m
Mashable's Twitter Guidebook10m
13 minutes to complete

Creating your Brand's Maintenance Plan

This module focuses on the pros and cons (and nuts and bolts) of creating a maintenance plan for your brand.

2 videos (Total 13 min)
2 videos
To Automate or Not to Automate!7m
471 ReviewsChevron Right


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got a tangible career benefit from this course


got a pay increase or promotion

Top reviews from Introduction to Personal Branding

By MMSep 11th 2018

An amazing stuff to address lot of the confusions related to personal attitude towards different things in this era of digital presence. Enroll if you really want to a lifelong learning experience!

By DPFeb 18th 2016

Excellent course! The course made me think about how I should brand myself in the digital economy and which social media platforms would be best suited for me and my business. Thanks very much!



Kimberley Barker, MLIS

Manager for Technology Education & Computing
Claude Moore Health Sciences Library

About University of Virginia

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders....

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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