About this Course

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Learner Career Outcomes

25%

started a new career after completing these courses

17%

got a tangible career benefit from this course

10%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 14 hours to complete
English

Learner Career Outcomes

25%

started a new career after completing these courses

17%

got a tangible career benefit from this course

10%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 14 hours to complete
English

Offered by

Placeholder

University of Michigan

Syllabus - What you will learn from this course

Content RatingThumbs Up95%(3,349 ratings)Info
Week
1

Week 1

4 hours to complete

Introduction and Unit 1: Overview of Standardized Interviewing

4 hours to complete
6 videos (Total 67 min), 12 readings, 1 quiz
6 videos
Types of Questions7m
Measurement Error: Bias and Variance7m
Standardized Interviewing17m
Conversational Interviewing17m
Concept Specification10m
12 readings
Slides Introduction10m
Syllabus10m
Help us learn more about you!10m
Reading Assignments10m
Enrollment Options10m
Course Project and Peer Assessment10m
Grading and Certification10m
FAQs10m
References/Resources10m
Announcement Unit 110m
Slides Unit 110m
Notice for Auditing Learners: Assignment Submission10m
1 practice exercise
Quiz #130m
Week
2

Week 2

2 hours to complete

Unit 2: Response Process

2 hours to complete
4 videos (Total 50 min), 2 readings, 1 quiz
4 videos
Response Process: Retrieval12m
Response Process: Judgment11m
Response Process: Response10m
2 readings
Announcement Unit 210m
Slides Unit 210m
1 practice exercise
Quiz #230m
Week
3

Week 3

3 hours to complete

Unit 3: Asking Factual Questions

3 hours to complete
8 videos (Total 68 min), 2 readings, 2 quizzes
8 videos
Memory and Recall: Reporting Behavioral Frequencies9m
Memory and Recall: Length of Reference Period8m
Memory and Recall: Comprehension and Retrieval6m
Asking Sensitive Questions6m
Asking Sensitive Questions: Techniques8m
Asking Sensitive Questions: Indirect Techniques3m
Mode, Privacy, and Confidentiality9m
2 readings
Announcement Unit 310m
Slides Unit 310m
1 practice exercise
Quiz #330m
Week
4

Week 4

2 hours to complete

Unit 4: Measuring Attitudes

2 hours to complete
7 videos (Total 59 min), 2 readings, 1 quiz
7 videos
Attitude Questions: Context Effects9m
Attitude Questions: Specific vs. General Evaluations2m
Attitude Questions; Agree Disagree Scales5m
Attitude Questions: Don't Know7m
Attitude Questions: Order Effects10m
All Questions: Response Options and Scales14m
2 readings
Announcement Unit 410m
Slides Unit 410m
1 practice exercise
Quiz #430m

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About the Survey Data Collection and Analytics Specialization

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