When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 6 modules in this course
This course will teach you an inbound approach to sales that focuses on being helpful, not salesy. By the end of this course, you'll be able to prospect for new business, qualify for high-quality prospects, book meetings with decision makers, handle buyer's objections, and negotiate and close a deal. By following this process, you'll be able to jumpstart your career in sales with tactical tips and advice to run an effective sales playbook.
Free accounts you'll need to go through this course:
- HubSpot Academy: https://hubs.ly/H0dM-NY0
- LinkedIn: https://linkedin.com
- Gmail: https://google.com/mail/
- About.me: https://about.me/
In this module, we'll introduce the course, what you can expect, and the importance of being able to sell.
What's included
2 videos2 readings1 discussion prompt
Show info about module content
2 videos•Total 3 minutes
Welcome!•2 minutes
Everyone is a salesperson.•1 minute
2 readings•Total 35 minutes
Why "To Sell Is Human" and We're All Salespeople•25 minutes
Course Overview•10 minutes
1 discussion prompt•Total 10 minutes
What's your purpose?•10 minutes
How To Find Businesses To Sell To
Module 2•4 hours to complete
Module details
In this module, we'll introduce how to find businesses to sell to, referred to as prospecting. We'll cover basic prospecting techniques on Google, social media, networking events and more passive prospecting through simple inbound marketing for salespeople. There are further readings to learn about other prospecting tactics, activities for you to complete, and assessments to take.
How to Prospect on Social Media aka Social Selling•4 minutes
How to Prospect at Networking Events•3 minutes
Inbound Marketing for Salespeople•5 minutes
7 readings•Total 125 minutes
8 Little-Known Ways to Find New Prospects on LinkedIn•10 minutes
How to Create Detailed Buyer Personas for Your Business•30 minutes
How to Network Like a Pro: 10 Ways to Make a Long List of Meaningful Connections•20 minutes
A Minute-By-Minute Breakdown of How I Navigate Networking Conversations•15 minutes
Buyer Persona Resources•10 minutes
Create a CRM Account and Adding a Contact•10 minutes
Prospecting on Google Maps and LinkedIn•30 minutes
3 assignments•Total 45 minutes
Prospecting Fundamentals•30 minutes
The Hybrid Salesperson•10 minutes
Why a CRM?•5 minutes
3 discussion prompts•Total 30 minutes
Write a LinkedIn Update•10 minutes
Write a LinkedIn Post•10 minutes
Create a Target Persona•10 minutes
How to Book Meetings with Your Prospects
Module 3•3 hours to complete
Module details
In this module, you will learn how to filter for high-quality, good fit prospects. You'll do this by writing effective prospecting emails that communicate your value proposition to book meetings with prospects. We've provided further readings and resources to help you write better emails, activities for you to complete, and assessments to take.
How to Filter for High Quality Prospects•4 minutes
Book a Meeting with High Quality Prospects•2 minutes
A Formula to Write Bulletproof Emails•2 minutes
What’s Your Value Proposition?•2 minutes
Create an Sequence of Emails for Automated Follow Up•8 minutes
5 readings•Total 100 minutes
How to Write Networking Emails That People Can't Ignore•40 minutes
Company Research Tools•10 minutes
Prospecting Email Templates•10 minutes
Researching for High Quality Prospects•30 minutes
Top-down or bottom-up?•10 minutes
1 assignment•Total 30 minutes
Booking Meetings, Value Propositions, and Writing Effective Emails•30 minutes
3 discussion prompts•Total 30 minutes
Create Your First Email Template•10 minutes
Create Your Value Proposition•10 minutes
Create Your Own Email Sequence•10 minutes
Qualifying a Prospect Through Conversation
Module 4•3 hours to complete
Module details
In this module, you're going to learn about the importance of the exploratory call and how that helps you further qualify your prospects through conversation. You'll get scripts and phrases to help you run the call and get the information you need while building a relationship with your prospects. There are further readings to learn about other prospecting tactics, activities for you to complete, and assessments to take.
What's included
6 videos4 readings1 assignment1 discussion prompt
Show info about module content
6 videos•Total 14 minutes
Meet Jill Fratianne•1 minute
Preparing for the Call•3 minutes
The Exploratory Call is the New Closing Call•4 minutes
Scripts and Phrases for the Exploratory Call•2 minutes
Follow Up Calls•2 minutes
The Other Side - Personal Branding•1 minute
4 readings•Total 120 minutes
GPCT: A New Framework for Qualifying Prospects•30 minutes
The Ultimate List of Sales Exploratory Call Questions•20 minutes
Exploratory Call Checklist•10 minutes
Improve Your Personal Branding•60 minutes
1 assignment•Total 30 minutes
Effectively Qualifying Your Prospects•30 minutes
1 discussion prompt•Total 30 minutes
Research Your Prospect•30 minutes
Handle Objections and Close the Deal
Module 5•4 hours to complete
Module details
In this module, you've nearly reached the end of the sales process and will learn how to handle objections, negotiate, and close the deal. You'll learn three closing techniques and the do's and don'ts of negotiation. There are further readings to learn about other prospecting tactics, activities for you to complete, and assessments to take.
HubSpot Academy is the worldwide leader in inbound marketing, sales, and customer service/success education. Since 2012, HubSpot Academy has been on a mission to transform the way people and companies grow, offering online training for the digital age: courses, projects, certifications, and software training.
Now, HubSpot Academy's Inbound Certification has become the official badge of the inbound movement, with over 60,000 awarded annually. The online courses developed by Academy’s students and teachers are translated into four languages, and the award-winning certifications are completed by hundreds of people each day all over the world.
As HubSpot’s (NYSE: HUBS) official learning resource, HubSpot Academy aims to educate and inspire people everywhere, helping them learn how to market, sell, and grow an inbound business. Learn more at http://academy.hubspot.com/.
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MH
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Reviewed on May 26, 2018
Excellent course for beginners. Very well structured, very practical and can be applied immediately!
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Reviewed on Apr 6, 2020
my experience with coursera was amazing....thrilled as well with the insights being shared by the teamwill definitely recommend it to my colleagues as well...thanks
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SJ
5·
Reviewed on Apr 14, 2020
Really enjoyed the content and learned many new aspects of selling process. Course was in a structured format.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.