About this Course

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Learner Career Outcomes

48%

started a new career after completing these courses

32%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 4 hours to complete
English

Skills you will gain

Social NetworkViral MarketingMarketingMarketing Strategy

Learner Career Outcomes

48%

started a new career after completing these courses

32%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 4 hours to complete
English

Instructor

Offered by

Placeholder

University of Pennsylvania

Syllabus - What you will learn from this course

Content RatingThumbs Up97%(11,408 ratings)Info
Week
1

Week 1

1 hour to complete

What Makes Ideas Sticky?

1 hour to complete
8 videos (Total 39 min)
8 videos
Contagious: How Things Catch On6m
Making Messages Stick3m
Simple4m
Unexpected6m
Concrete5m
Credible5m
Emotional Stories6m
1 practice exercise
Attributes of Stickiness Quiz30m
Week
2

Week 2

1 hour to complete

How Social Influence Shapes Behavior

1 hour to complete
5 videos (Total 31 min)
5 videos
Normative Influence5m
Using Social Influence to Increase Success8m
When Social Influence is Anti-Social5m
Conformity or Divergence?3m
1 practice exercise
Theories and Practice of Social Persuasion Quiz30m
Week
3

Week 3

1 hour to complete

The Power of Word of Mouth

1 hour to complete
8 videos (Total 53 min)
8 videos
Why Word of Mouth Matters6m
Social Currency8m
Triggers6m
Emotion8m
Public4m
Practical Value4m
Stories9m
1 practice exercise
Strategies for Effective Referrals Quiz30m
Week
4

Week 4

1 hour to complete

Social Networks

1 hour to complete
6 videos (Total 23 min)
6 videos
What are Social Networks?6m
How Networks Shape the Spread of Information5m
Sprinkler vs. Waterfall Strategies3m
Social Ties and Active Sharing5m
Course Conclusion52s
1 practice exercise
Understanding Social Networking Behavior Quiz30m

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