Google
Google Digital Marketing & E-commerce Professional Certificate

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Google

Google Digital Marketing & E-commerce Professional Certificate

Get on the fast track to a career in digital marketing. In this certificate program, you’ll learn in-demand skills, and get AI training from Google experts. Learn at your own pace, no degree or experience required. Additionally, when you enroll today, you’ll get access to Google AI Essentials at no cost. Offer ends 11/30*

Google Career Certificates

Top Instructor

807,543 already enrolled

Included with Coursera Plus

Earn a career credential that demonstrates your expertise
4.8

(28,668 reviews)

Beginner level

Recommended experience

Flexible schedule
6 months, 10 hours a week
Learn at your own pace
Build toward a degree
Earn a career credential that demonstrates your expertise
4.8

(28,668 reviews)

Beginner level

Recommended experience

Flexible schedule
6 months, 10 hours a week
Learn at your own pace
Build toward a degree

What you'll learn

  • Learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job

  • Attract and engage customers through digital marketing channels like search and email

  • Measure marketing performance through analytics and present insights

  • Build e-commerce stores, analyze online performance, and grow customer loyalty

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

See how employees at top companies are mastering in-demand skills

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Prepare for a career in Digital Marketing

  • Receive professional-level training from Google
  • Demonstrate your proficiency in portfolio-ready projects
  • Earn an employer-recognized certificate from Google
  • Qualify for in-demand job titles: Marketing Coordinator, E-commerce Associate, Paid Search Specialist
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$59,000+
median U.S. salary for Digital Marketing
¹
213,000+
U.S. job openings in Digital Marketing
¹
75%
of certificate graduates report positive career outcome
²

Get exclusive access to career resources upon completion

  • Resume review

    Improve your resume and LinkedIn with personalized feedback

  • Interview prep

    Practice your skills with interactive tools and mock interviews

  • Career support

    Plan your career move with Coursera’s job search guide

Connect with 150+ U.S. hiring organizations in Google’s Employer Consortium

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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

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Professional Certificate - 7 course series

Foundations of Digital Marketing and E-commerce

Course 117 hours4.8 (23,444 ratings)

What you'll learn

  • Define the fields of digital marketing and e-commerce

  • Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist

  • Explain the concept of a marketing funnel

  • Understand the elements and goals of a digital marketing and e-commerce strategy

Skills you'll gain

Category: Social Media Branding
Category: Social Media Analytics
Category: Social Listening
Category: Customer Engagement
Category: Social Media Bidding

Attract and Engage Customers with Digital Marketing

Course 220 hours4.8 (6,134 ratings)

What you'll learn

  • Recognize strategies to build brand awareness among potential customers

  • Explain the purpose of SEO (search engine optimization) and essential SEO terms

  • Optimize website content for SEO

  • Understand search engine marketing (SEM) and how it benefits businesses

Skills you'll gain

Category: E-Commerce Strategy
Category: Seasonality
Category: E-commerce platforms
Category: Fulfillment and delivery
Category: Website Structure

From Likes to Leads: Interact with Customers Online

Course 328 hours4.8 (3,220 ratings)

What you'll learn

  • Define social media marketing and describe its purpose

  • Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising

  • Define the goals of a social media campaign

  • Write, design, and repurpose engaging content for social media

Skills you'll gain

Category: Search Engine Optimization (SEO)
Category: Google
Category: Search Engine Marketing
Category: Customer Awareness
Category: Website Structure

Think Outside the Inbox: Email Marketing

Course 424 hours4.8 (2,311 ratings)

What you'll learn

  • Understand how email marketing fits into a digital marketing strategy

  • Write effective email copy, subject lines, and preview text

  • Test, execute, and optimize an email marketing campaign

  • Measure and analyze email campaign results

Skills you'll gain

Category: Customer Relationship Management (CRM)
Category: Portfolio preparation
Category: Building customer loyalty
Category: E-commerce store optimization
Category: Job preparedness

Assess for Success: Marketing Analytics and Measurement

Course 527 hours4.6 (1,705 ratings)

What you'll learn

  • Define media planning and strategies

  • Describe what defines a successful marketing campaign

  • Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy

  • Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights

Skills you'll gain

Category: E-Commerce
Category: Customer loyalty
Category: Customer Outreach
Category: Marketing
Category: Marketing Analytics

Make the Sale: Build, Launch, and Manage E-commerce Stores

Course 622 hours4.8 (1,521 ratings)

What you'll learn

  • Understand essential e-commerce strategies and practices

  • Explain what e-commerce stores and platforms are and how they work

  • Create an engaging customer experience online using best practices

  • Set up a mock e-commerce store using Shopify

Skills you'll gain

Category: Media planning and strategies
Category: Spreadsheet management
Category: Presenting to stakeholders
Category: Marketing Analytics
Category: Digital marketing KPIs

Satisfaction Guaranteed: Develop Customer Loyalty Online

Course 730 hours4.8 (4,024 ratings)

What you'll learn

  • Identify common strategies for building customer loyalty in e-commerce.

  • Successfully manage client relationships and measure satisfaction.

  • Gain a competitive edge by learning AI skills from Google experts.

  • Put together a portfolio and/or resume to present to employers.

  • Boost your digital marketing skills with AI
  • Use AI to help you understand your audience
  • Kickstart marketing strategy ideas with AI
  • Use AI to compare two campaign proposals
  • Improve your email marketing using AI
  • Brainstorm website copy ideas with AI

Skills you'll gain

Category: Email marketing analytics
Category: Email Writing
Category: Contact management
Category: Email marketing strategy
Category: Email list segmentation

Instructor

Google Career Certificates

Top Instructor

Google
325 Courses11,012,530 learners

Offered by

Google

Build toward a degree

When you complete this Professional Certificate, you may be able to have your learning recognized for credit if you are admitted and enroll in one of the following online degree programs.¹

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Degree credit eligible

This Professional Certificate has ACE® recommendation. It is eligible for college credit at participating U.S. colleges and universities. Note: The decision to accept specific credit recommendations is up to each institution.

Why people choose Coursera for their career

New to Marketing? Start here.

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Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions

¹Lightcast™ US Job Postings (median U.S. salary with 0-5 years experience), Jan. 1, 2022 - Dec. 31, 2022). ²Positive career outcome (e.g., new job, promotion, or raise) within six months of completion. Based on program graduate survey, United States 2022. *Claim this limited-time offer by November 30, 11:59 PM PT. Valid for new Google Professional Certificate purchase only, limited to one per person. Offer only valid on English and Spanish certificate versions. Cannot be used in conjunction with other offers. Coursera reserves the right to modify or cancel the promotion at any time. Free enrollment into Google AI Essentials triggered upon purchase of Google Professional Certificate subscription. Access to Google AI Essentials is 180 days from purchase date of Google Professional Certificate. Coursera reserves the right to revoke Google AI Essentials access if the learner does not pay for Google Professional Certificate. Offer value may differ based on location. Terms for promotional offers apply.