University of Pennsylvania

Business Analytics Specialization

3 days left! Gain next-level skills with Coursera Plus for $199 (regularly $399). Save now.

University of Pennsylvania

Business Analytics Specialization

Make Data-Driven Business Decisions. Achieve fluency in business data strategies in four discipline-specific courses.

Noah Gans
Sergei Savin
Senthil Veeraraghavan

Instructors: Noah Gans

210,205 already enrolled

Included with Coursera Plus

Get in-depth knowledge of a subject

(16,810 reviews)

Beginner level
No prior experience required
2 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject

(16,810 reviews)

Beginner level
No prior experience required
2 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Explain how data is used for recruiting and performance evaluation

  • Model supply and demand for various business scenarios

  • Solve business problems with data-driven decision-making

  • Understand the tools used to predict customer behavior

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of Pennsylvania

Specialization - 5 course series

Customer Analytics

Customer Analytics

Course 1 14 hours

What you'll learn

Skills you'll gain

Category: Descriptive Analytics
Category: Customer Analysis
Category: Data Collection
Category: Data-Driven Decision-Making
Category: Predictive Analytics
Category: Marketing Analytics
Category: Customer Insights
Category: Regression Analysis
Category: Market Research
Category: Consumer Behaviour
Category: Business Analytics
Category: Process Optimization
Category: Analytics
Operations Analytics

Operations Analytics

Course 2 12 hours

What you'll learn

Skills you'll gain

Category: Risk Analysis
Category: Business Modeling
Category: Descriptive Analytics
Category: Forecasting
Category: Decision Making
Category: Simulation and Simulation Software
Category: Business Operations
Category: Data Analysis
Category: Supply Chain Planning
Category: Process Optimization
Category: Analytics
Category: Business Analytics
Category: Predictive Analytics
Category: Data-Driven Decision-Making
Category: Demand Planning
Category: Operations Management
Category: Operations Research
Category: Operational Analysis
Category: Inventory and Warehousing
Category: Business Intelligence
People Analytics

People Analytics

Course 3 11 hours

What you'll learn

Skills you'll gain

Category: People Analytics
Category: Predictive Analytics
Category: Network Analysis
Category: Talent Management
Category: Analytics
Category: Performance Analysis
Category: Organizational Effectiveness
Category: Employee Retention
Category: Performance Measurement
Category: Human Capital
Category: Human Resource Strategy
Category: Data Analysis
Category: Human Resources
Category: Collaboration
Category: Data-Driven Decision-Making
Category: Performance Management
Category: Employee Performance Management
Category: Workforce Management
Accounting Analytics

Accounting Analytics

Course 4 12 hours

What you'll learn

Skills you'll gain

Category: Financial Statement Analysis
Category: Fraud detection
Category: Predictive Analytics
Category: Predictive Modeling
Category: Financial Analysis
Category: Financial Forecasting
Category: Financial Accounting
Category: Analytics
Category: Return On Investment
Category: Process Optimization
Category: Financial Data
Category: Finance
Category: Business Metrics
Category: Key Performance Indicators (KPIs)
Category: Accounting
Category: Corporate Strategy
Category: Anomaly Detection
Category: Operational Analysis
Category: Advanced Analytics
Business Analytics Capstone

Business Analytics Capstone

Course 5 16 hours

What you'll learn

Skills you'll gain

Category: Advertising
Category: Data Analysis
Category: Marketing
Category: Business Analytics
Category: Performance Measurement
Category: Business Metrics
Category: Problem Management
Category: Marketing Analytics
Category: Operations
Category: Presentations
Category: Business Strategies
Category: Digital Advertising
Category: Data-Driven Decision-Making
Category: Peer Review
Category: Analysis
Category: Operational Efficiency

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Noah Gans
University of Pennsylvania
1 Course 128,286 learners
Sergei Savin
University of Pennsylvania
2 Courses 177,618 learners

Offered by

You might also like

Why people choose Coursera for their career

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Frequently asked questions