About this Specialization

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Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this Specialization, you’ll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value. You’ll learn how to engage your audience by implementing their stories and using proven tools and techniques to enhance an audience’s experience and interests. You’ll manage content once created by learning how best to tell an organization’s “content story” across media platforms using a human-centered design. You’ll also learn actionable ways to grow internal and external audiences, and expand your content’s reach. The Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today. To fit easily into busy schedules, the Specialization is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you, as a professional, to master and then be able to use what you learn here and take it back to work. It's knowledge that will improve both your effectiveness, and your organization's. Each of the individual courses can be audited for free. Please note that you will not receive a Certificate of Completion if you choose to audit.

100% online courses

Start instantly and learn at your own schedule.

Flexible Schedule

Set and maintain flexible deadlines.

Beginner Level

Approx. 3 months to complete

Suggested 4 hours/week

English

Subtitles: English, Arabic, German

100% online courses

Start instantly and learn at your own schedule.

Flexible Schedule

Set and maintain flexible deadlines.

Beginner Level

Approx. 3 months to complete

Suggested 4 hours/week

English

Subtitles: English, Arabic, German

How the Specialization Works

Take Courses

A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.

Hands-on Project

Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.

Earn a Certificate

When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.

how it works

There are 5 Courses in this Specialization

Course1

Course 1

Content Strategy for Professionals: Engaging Audiences

4.5
stars
413 ratings
97 reviews
Course2

Course 2

Content Strategy for Professionals: Managing Content

4.6
stars
227 ratings
30 reviews
Course3

Course 3

Content Strategy for Professionals: Expanding Your Content’s Reach

4.4
stars
149 ratings
17 reviews
Course4

Course 4

Content Strategy for Professionals: Ensuring Your Content's Impact

4.6
stars
131 ratings
21 reviews

About Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

Reviews

TOP REVIEWS FROM CONTENT STRATEGY FOR PROFESSIONALS

Frequently Asked Questions

  • Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

  • This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

  • This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

  • The four main MOOCs each last three weeks. Because Capstones are only offered 3-4 times a year, the Capstone Project course will last for four weeks to allow participants extra time to plan and submit their projects.

  • It is for professionals at all levels of an organization who want to significantly improve their abilities to understand audiences and develop strategic words, pictures, graphics, and videos to convey their organization’s most important goals.

  • You are not required to take the courses in order, but it is recommended as subsequent topics will build on one another. All four courses must be completed before enrolling in the Capstone.

  • Yes, a Course Certificate earned before February 2016 for Engaging Audiences for your Organization counts as course credit for Engaging Audiences for your Organization and Managing Content. A Course Certificate earned before February 2016 for Expanding your Content’s Impact and Reach counts as course credit for Expanding your Content’s Impact and Reach and Ensuring Your Content’s Impact.

  • Yes, if you pre-paid for the entire Specialization, you’ll continue to have access to the entire Specialization for one year after your payment date. If you were paying course by course, then you will keep your Course Certificates from previous payments. You will need to purchase courses you have not yet paid for but are still interested in pursuing.

  • A voucher for Engaging Audiences for your Organization can be redeemed for both Engaging Audiences for your Organization and Managing Content. A voucher for Expanding your Content’s Impact and Reach can be redeemed for both Expanding your Content’s Impact and Reach and Ensuring Your Content’s Impact.

More questions? Visit the Learner Help Center.