- Communication Strategy
- Brand Management
- Persona (User Experience)
- Target Audience
- Content Marketing
- Content Creation
Content Strategy for Professionals Specialization
Create and implement engaging content.. Master communications strategies to make you and your enterprise stand out.
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What you will learn
Audience engagement through strategic story-telling
Content management
Engaging with multi-channel digital communities
Maximizing content impact
Skills you will gain
About this Specialization
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Try Coursera for BusinessHow the Specialization Works
Take Courses
A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.
Hands-on Project
Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.
Earn a Certificate
When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.

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