About this Specialization

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Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this Specialization, you’ll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value. You’ll learn how to engage your audience by implementing their stories and using proven tools and techniques to enhance an audience’s experience and interests. You’ll manage content once created by learning how best to tell an organization’s “content story” across media platforms using a human-centered design. You’ll also learn actionable ways to grow internal and external audiences, and expand your content’s reach. The Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today. To fit easily into busy schedules, the Specialization is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you, as a professional, to master and then be able to use what you learn here and take it back to work. It's knowledge that will improve both your effectiveness, and your organization's. Each of the individual courses can be audited for free. Please note that you will not receive a Certificate of Completion if you choose to audit.
Learner Career Outcomes
67%
Started a new career after completing this specialization.
29%
Got a pay increase or promotion.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approx. 4 months to complete
Suggested 1 hour/week
English
Learner Career Outcomes
67%
Started a new career after completing this specialization.
29%
Got a pay increase or promotion.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approx. 4 months to complete
Suggested 1 hour/week
English

There are 5 Courses in this Specialization

Course1

Course 1

Content Strategy for Professionals: Engaging Audiences

4.6
stars
495 ratings
123 reviews
Course2

Course 2

Content Strategy for Professionals: Managing Content

4.6
stars
267 ratings
40 reviews
Course3

Course 3

Content Strategy for Professionals: Expanding Your Content’s Reach

4.4
stars
165 ratings
23 reviews
Course4

Course 4

Content Strategy for Professionals: Ensuring Your Content's Impact

4.6
stars
145 ratings
24 reviews

Offered by

Placeholder

Northwestern University

Frequently Asked Questions

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