This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task.

Search Engine Optimization (SEO) Specialization
7 days left! Save 40% on your access to 10,000+ programs and make a real impact in your career. Save now.

Search Engine Optimization (SEO) Specialization
Become an SEO Expert.
Master search engine optimization tools and strategies


Instructors: Eric Enge
274,073 already enrolled
Included with
Ask Coursera
from 13,098 reviews of courses in this program
Recommended experience
What you'll learn
Complete a competitive analysis on a webpage
Develop a solid approach for achieving a productive and successful relationship with your client
Create influencer relationships and collaborations and analyze data to see which content gets the most shares
Create a final report of your findings and recommendations for SEO and present your recommendations to your client
Skills you'll gain
- Keyword Research
- Target Audience
- Content Creation
- Stakeholder Management
- Data Analysis
- Persona Development
- Analytics
- Social Media Strategy
- Stakeholder Communications
- Content Development and Management
- Generative Engine Optimization (GEO)
- Competitive Analysis
- Search Engine Optimization
- Web Analytics and SEO
- Social Media Marketing
- Content Strategy
- Content Optimization
- Search Engine Marketing
- Content Marketing
Tools you'll learn
Details to know

Add to your LinkedIn profile
See how employees at top companies are mastering in-demand skills

Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from University of California, Davis

Specialization - 5 course series

Introduction to Google SEO

Google SEO Fundamentals

Optimizing a Website for Google Search

Advanced Content and Social Tactics to Optimize SEO

Google SEO Capstone Project
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructors


Offered by
Why people choose Coursera for their career

Felipe M.

Jennifer J.

Larry W.





