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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IBM

    Product Management: Capstone Project

    Skills you'll gain: Usability Testing, Product Lifecycle Management, Product Management, Product Planning, Product Roadmaps, Agile Product Development, Product Development, New Product Development, Portfolio Management, Competitive Analysis, Market Analysis, Product Requirements, Business Strategy, Demand Generation, Product Strategy, Marketing Planning, Marketing Collateral, Growth Strategies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    82 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    User Research and Design

    Skills you'll gain: UI/UX Research, User Research, Design Research, User Experience, Persona (User Experience), User Interface and User Experience (UI/UX) Design, Ideation, User Interface (UI), Qualitative Research, User Interface (UI) Design, Surveys, Data Collection, Persona Development, Data Analysis, Interviewing Skills, People Analytics

    4.6
    Rating, 4.6 out of 5 stars
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    472 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Data Science in Real Life

    Skills you'll gain: Data Quality, Data Presentation, Data Management, Technical Communication, Data Analysis, Statistical Methods, Analytical Skills, Data-Driven Decision-Making, Data Science, Statistical Machine Learning, Statistical Inference, Statistics, A/B Testing, Statistical Modeling

    4.5
    Rating, 4.5 out of 5 stars
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    2.4K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Strategic Innovation: Managing Innovation Initiatives

    Skills you'll gain: Innovation, Engineering Management, New Product Development, Strategic Leadership, Agile Methodology, Team Management, Leadership and Management, Product Lifecycle Management, Agile Product Development, Technology Strategies, Strategic Thinking, Team Leadership, Strategic Partnership, Corporate Strategy, Organizational Effectiveness, Entrepreneurship, Organizational Structure, Business Strategy, New Business Development, Cross-Functional Collaboration

    4.8
    Rating, 4.8 out of 5 stars
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    735 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    F

    Fundação Instituto de Administração

    A prática da gestão de clubes e federações esportivas

    Skills you'll gain: Media Relations, Organizational Strategy, Marketing Management, Business Planning, Marketing, Business Management, Administration, Financial Management, Public Relations, Governance, Organizational Structure, Strategic Marketing, Finance, Economics

    4.8
    Rating, 4.8 out of 5 stars
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    275 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Entrepreneurship Capstone

    Skills you'll gain: Customer Analysis, Business Planning, Sales Strategy, Sales Pipelines, Customer Insights, Entrepreneurship, Proposal Development, Market Analysis, Innovation, Marketing Planning, Marketing, Market Research, Product Development, User Research, New Business Development, Process Validation, Business Strategies, Value Propositions, Business Modeling, Finance

    4.7
    Rating, 4.7 out of 5 stars
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    278 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    SAS

    Data Literacy: Exploring and Visualizing Data

    Skills you'll gain: Exploratory Data Analysis, Data Visualization, Data Literacy, Data-Driven Decision-Making, Data Presentation, SAS (Software), Data Storytelling, Trend Analysis, Data Manipulation, Data Analysis, Data Quality, Data Preprocessing, Data Wrangling, Data Transformation, Analysis, Analytics, Interactive Data Visualization, Data Analysis Software, Data Ethics, Data Cleansing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.1K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Social Network Analysis

    Skills you'll gain: Social Network Analysis, Network Analysis, Data Wrangling, Social Sciences, Data Cleansing, Statistical Visualization, Data Manipulation, Data Visualization, Data Visualization Software, Predictive Analytics

    4.7
    Rating, 4.7 out of 5 stars
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    244 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Microsoft Excel VBA and Macros

    Skills you'll gain: Excel Macros, Microsoft Excel, Data Manipulation, Advanced Analytics, Visual Basic (Programming Language), Data Analysis, Productivity Software, Debugging, Spreadsheet Software, Automation, Strategic Decision-Making, Scripting, User Interface (UI)

    4.5
    Rating, 4.5 out of 5 stars
    ·
    265 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Developing Innovative Ideas for Product Leaders

    Skills you'll gain: New Product Development, Innovation, Market Opportunities, Ideation, Product Development, Entrepreneurship, Product Management, Customer Analysis, Competitive Analysis, Market Analysis, Consumer Behaviour, Target Audience, Market Intelligence, Business Strategy, Value Propositions

    4.4
    Rating, 4.4 out of 5 stars
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    234 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Digital Marketing Institute

    Data and Digital Strategy Execution

    Skills you'll gain: Data-Driven Decision-Making, Marketing Strategies, Data-Driven Marketing, Data Ethics, Data Strategy, Customer Analysis, Digital Analysis, Marketing Effectiveness, Marketing Planning, Strategic Decision-Making, Digital Marketing, Business Analytics, Marketing Analytics, Customer Insights, Performance Measurement, Marketing Strategy and Techniques, Customer experience strategy (CX), MarTech, Pay Per Click Advertising, Data Management

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Hacer negocios en América Latina

    Skills you'll gain: Social Studies, Strategic Thinking, Business Strategy, Innovation, Business Planning, Economic Development, Environmental Social And Corporate Governance (ESG), Financial Market, Global Marketing, World History, Economics, Business Economics, Business Development, Economics, Policy, and Social Studies, Entrepreneurship, Corporate Sustainability, Socioeconomics, International Finance, Strategic Partnership, New Business Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    515 reviews

    Beginner · Specialization · 1 - 3 Months

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Skills you can learn in Marketing

Market (economics) (28)
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Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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