Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Michigan
Skills you'll gain: Investment Management, Wealth Management, Asset Management, Investments, FinTech, Financial Trading, Portfolio Management, Market Data, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Financial Services, Big Data, Financial Market, Artificial Neural Networks, Automation, Finance, Machine Learning Methods, Financial Analysis, Machine Learning
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Cleansing, Prompt Engineering, Data Processing, Microsoft Excel, Data Manipulation, Microsoft Copilot, Data Transformation, Data Integrity, Data-Driven Decision-Making, Data Analysis
Beginner · Course · 1 - 3 Months

The University of Edinburgh
Skills you'll gain: Precision Medicine, Bioinformatics, Biostatistics, Image Analysis, Medical Imaging, Process Modeling, Data Science, Applied Machine Learning, Data Ethics, Health Informatics, Machine Learning Methods, Statistical Modeling, Network Model, Statistical Methods, Data Analysis, Machine Learning, Natural Language Processing, Probability & Statistics, Clinical Documentation, Python Programming
Intermediate · Course · 1 - 3 Months
Skills you'll gain: Statistical Hypothesis Testing, Statistical Methods, Sample Size Determination, Business Mathematics, Statistical Inference, Estimation, Business Analytics, Statistics, Probability & Statistics, Sampling (Statistics), Statistical Analysis, Microsoft Excel, Excel Formulas, Probability Distribution, Data Analysis, Decision Making
Mixed · Course · 1 - 4 Weeks

University at Buffalo
Skills you'll gain: Anomaly Detection, Production Process, Manufacturing Processes, Data Collection, Systems Analysis, Data Storage, Manufacturing Operations, Systems Engineering, Data Cleansing, Failure Analysis, Digital Transformation, Data Preprocessing, Big Data, Data Analysis Software, Computing Platforms
Beginner · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Microsoft Power Platform, Power BI, Microsoft Power Automate/Flow, Dashboard, Data Visualization, Process Design, Business Process Automation, Workflow Management, No-Code Development, Business Process, Generative AI Agents, Data Analysis, Data Modeling, Data Integration, Data Analysis Software, Application Design
Beginner · Course · 1 - 3 Months

The Hong Kong University of Science and Technology
Skills you'll gain: FinTech, Financial Services, Financial Systems, Banking, Financial Data, Emerging Technologies, Finance, Technology Strategies, Blockchain, Business Technologies, Consumer Lending, Entrepreneurship, Big Data, Market Trend, Digital Assets, Innovation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Generative AI, Cloud Computing Architecture, Generative AI Agents, Systems Development Life Cycle, Cloud Deployment, Artificial Intelligence and Machine Learning (AI/ML), Cloud Services, Database Management Systems, Artificial Intelligence, Software Development Methodologies, Data Strategy, Database Application, Programming Principles, Data Storage Technologies, Cross Platform Development, Package and Software Management, Data-Driven Decision-Making, Computer Programming, Other Programming Languages
Beginner · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Data Storytelling, Data Analysis Expressions (DAX), Data Presentation, Power BI, Data Ethics, Dashboard Creation, Dashboard, Data Visualization Software, Data Modeling, Data Governance, Extract, Transform, Load, Data Visualization, Business Intelligence, Interactive Data Visualization, Statistical Visualization, Data Analysis, Statistical Analysis, Correlation Analysis, Data Architecture, Data Cleansing
Beginner · Professional Certificate · 3 - 6 Months

Case Western Reserve University
Skills you'll gain: Labor Relations, Brand Management, Branding, Brand Marketing, Intellectual Property, Labor Law, Arbitration, Wealth Management, Contract Negotiation, Client Services, Recruitment, Talent Recruitment, Financial Management, Relationship Management, Financial Planning
Beginner · Course · 1 - 3 Months
University of Colorado Boulder
Skills you'll gain: Google Ads, Online Advertising, Pay Per Click Advertising, Digital Advertising, Search Engine Marketing, Keyword Research, Search Engine Optimization, Advertising Campaigns, Advertising, Paid media, Web Analytics and SEO, Performance marketing, Bidding, Automation, Consumer Behaviour
Beginner · Course · 1 - 3 Months

University of Maryland, College Park
Skills you'll gain: Customer Retention, Loyalty Programs, Brand Loyalty, Customer Relationship Management, Customer Insights, Customer Relationship Building, Customer Data Management, Marketing Analytics, Customer Acquisition Management, Marketing Effectiveness, Data-Driven Marketing, Customer Analysis, Relationship Management, Marketing Strategies, Return On Investment, Equities, Predictive Modeling
Beginner · Course · 1 - 4 Weeks