Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Game Design, Program Development, Python Programming, Computer Programming, Scripting, Scripting Languages, Data Analysis
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Exploratory Data Analysis, Data Cleansing, Text Mining, Scikit Learn (Machine Learning Library), Probability & Statistics, Pandas (Python Package), Natural Language Processing, Data Processing, Statistical Modeling, Data Transformation, Data Analysis, Python Programming, Applied Machine Learning, Supervised Learning, Machine Learning
Beginner · Guided Project · Less Than 2 Hours

University of California, Irvine
Skills you'll gain: Entrepreneurship, Feasibility Studies, Business Planning, Strategic Thinking, New Business Development, Business Strategies, Innovation, Financial Analysis, Business Leadership, Business Analysis, Marketing Strategies
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Correlation Analysis, Seaborn, Data Cleansing, Data Visualization, Statistical Analysis, Data Manipulation, Data Analysis, Exploratory Data Analysis, Pandas (Python Package), Data Integration, Statistics, Infectious Diseases, Python Programming
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Generative AI Agents, Employee Performance Management, Workforce Planning, Talent Management, Performance Management, AI Personalization, People Development, Human Resource Strategy, HR Tech, Human Resources, People Analytics, Workforce Management, Diversity and Inclusion, Employee Engagement, Innovation, Analytics, Adaptability, Real Time Data
Intermediate · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Customer Analysis, Business Planning, Sales Strategy, Sales Pipelines, Entrepreneurship, Market Analysis, Innovation, Marketing, Market Research, Product Management, Product Development, Business Strategies, Business Solutions, Value Propositions, Business Modeling, Interviewing Skills, Finance
Beginner · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Strategic Leadership, Strategic Marketing, Business Strategy, Stakeholder Analysis, Business Strategies, Marketing, Leadership, Organizational Leadership, Business Leadership, Business Modeling, Marketing Strategy and Techniques, Brand Strategy, Organizational Strategy, Business Ethics, Market Dynamics, Strategic Thinking, Customer Insights, Corporate Strategy, Financial Analysis, Financial Management
Beginner · Specialization · 3 - 6 Months
University of Michigan
Skills you'll gain: Health Care Administration, Clinical Leadership, Community Health, Public Health, People Management, Human Resources Management and Planning, Health Systems, Electronic Medical Record, Financial Management, Marketing Communications, Leadership and Management, Quality Improvement, Philanthropy, Health Information Management and Medical Records, Health Care, Health Policy, Organizational Leadership, Continuous Quality Improvement (CQI), Organizational Structure, Performance Measurement
Intermediate · Course · 1 - 4 Weeks

University of Toronto
Skills you'll gain: Human Centered Design, User Experience Design, User Research, Design Thinking, Design Research, Product Design, Prototyping, Qualitative Research, Innovation, User Feedback, Diversity and Inclusion, Ideation, Creativity, Needs Assessment, Product Testing, Interviewing Skills, Storytelling
Beginner · Course · 1 - 4 Weeks

Pontificia Universidad Católica del Perú
Skills you'll gain: Consumer Behaviour, Business-To-Consumer, Data Collection, Target Market, Market Share, Market Research, Customer Insights, Digital Marketing, Business Ethics, Web Analytics, Technical Communication, Data Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Social Media Marketing, Social Media Content, Marketing Design, Social Media, Style Guides, Graphic and Visual Design, Marketing Materials, Branding, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: Unix Commands, Bioinformatics, Unix, Data Management, Command-Line Interface, Linux Commands, Molecular Biology, Big Data, Shell Script, Data Manipulation, File Management, Data Analysis Software, Data Processing
Mixed · Course · 1 - 4 Weeks