• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • C

    Coursera

    Create a Brand Awareness Survey in Qualtrics

    Skills you'll gain: Brand Awareness, Market Research, Strategic Marketing, Branding, Brand Marketing, User Feedback, Brand Strategy, Marketing, Brand Management, Research, User Research

    ★ 4.9 (16) · Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Colorado Boulder

    Digital Media and Strategic Planning in Technology Markets

    Skills you'll gain: Value Propositions, Social Media Campaigns, Social Media, Social Media Marketing, Social Media Strategy, Strategic Planning, Search Engine Optimization, Competitive Analysis, Business Modeling, Marketing Planning, Search Engine Marketing, Digital Media Strategy, Web Analytics and SEO, Technology Strategies, Business Planning, Strategic Marketing, Campaign Management, Business Analysis Tools, Marketing Strategies, Google Ads

    ★ 4.4 (7) · Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Marketing Analytics: Data Predictions and Dashboards

    Skills you'll gain: Marketing Analytics, Dashboard, Dashboard Creation, Data-Driven Marketing, Data Presentation, Data Visualization, Predictive Modeling, Data-Driven Decision-Making, Marketing Strategies, Predictive Analytics, Marketing, Data Visualization Software, Market Data, Data Analysis, Forecasting, Data Collection, Strategic Decision-Making

    ★ 3.8 (13) · Beginner · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Helping Families Avoid Negative Court Involvement Teach-Out

    Skills you'll gain: Legal Risk, Family Law, Proactivity, Court Systems, Mitigation, Conflict Management, Planning, Communication

    ★ 4.3 (10) · Beginner · Course · 1 - 4 Weeks

  • N

    Northwestern University

    ما هي وسائل التواصل الاجتماعي؟

    Skills you'll gain: Social Media, Social Media Marketing, Social Media Strategy, Social Media Management, Social Media Analytics, Digital Transformation, Marketing, Customer Relationship Building, Customer Engagement, Market Dynamics, Consumer Behaviour, Driving engagement, Drive Engagement, Stakeholder Engagement, Integrated Marketing Communications, Target Audience, Peer Review

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Tobacco & Nicotine: Public Health, Science, Policy, and Law

    Skills you'll gain: Health Policy, Substance Abuse, Lawsuits, Healthcare Industry Knowledge, Legal Strategy, Public Health and Disease Prevention, Litigation and Civil Justice, Legal Risk, Epidemiology, Plaintiff, Health Disparities, Regulatory Compliance, Health Equity, Policty Analysis, Research, and Development, Policy Analysis, Public Health, Policy Development, Law, Regulation, and Compliance, Trend Analysis, Public Policies

    Beginner · Course · 1 - 3 Months

  • H

    Hebrew University of Jerusalem

    Sex from Molecules to Elephants

    Skills you'll gain: Biology, Life Sciences, Molecular, Cellular, and Microbiology, Molecular Biology, Environment, Social Sciences, Anatomy, Cell Biology, Taxonomy, Microbiology, Human Development, Physiology

    Beginner · Course · 1 - 3 Months

  • I

    IIT Bombay

    Introduction to Business Management : Winning Externally

    Skills you'll gain: Customer Service, Advertising, Market Research, Branding, Value Propositions, Customer Relationship Building, Brand Management, Customer Relationship Management, Target Market, Marketing Communications, Logistics Management, Order Delivery, Business Marketing, Supply Chain, Logistics, Customer Analysis, Marketing, Marketing Strategies, Selling Techniques, Communication

    ★ 4.9 (16) · Beginner · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    Money, Risk, and Ethics: The Psychology of Decision-Making

    Skills you'll gain: Decision Making, Accountability Frameworks, Strategic Decision-Making, Risking, Accountability, Complex Problem Solving, Behavioral Economics, Business Ethics, Ethical Standards And Conduct, Psychology, Mitigation

    Intermediate · Course · 1 - 4 Weeks

  • E

    Edureka

    Cybersecurity and Network Defense Fundamentals

    Skills you'll gain: Cyber Threat Intelligence, MITRE ATT&CK Framework, Hardening, Cyber Threat Hunting, Operating System Administration, Threat Modeling, Exploitation techniques, Linux Commands, Intrusion Detection and Prevention, Cyber Operations, Linux, Cybersecurity, Cyber Security Strategy, Network Security, Network Monitoring, Operating Systems, Cyber Attacks, Cyber Engineering, Network Administration, Security Awareness

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Virginia

    L'analyse marketing

    Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Data-Driven Marketing, Marketing Planning, Data-Driven Decision-Making, Marketing Strategies, Marketing, Customer Analysis, Brand Management, Web Analytics, Analytics, Campaign Planning, Branding, Brand Awareness, Regression Analysis, Return On Investment, Consumer Behaviour, Statistical Analysis, Correlation Analysis, Online Advertising

    Beginner · Course · 1 - 3 Months

  • E

    Edureka

    Prompt Engineering for LLMs

    Skills you'll gain: Prompt Engineering, Multimodal Prompts, Prompt Patterns, Prompt Engineering Tools, LLM Application, LangChain, Large Language Modeling, Responsible AI, AI Security, OpenAI, Generative AI, AI Personalization, Context Management, Natural Language Processing, CI/CD, Test Automation, Python Programming, Pandas (Python Package), Scalability, Application Development

    Beginner · Course · 1 - 4 Weeks

1…838485…123

In summary, here are 10 of our most popular consumer behavior courses

  • Create a Brand Awareness Survey in Qualtrics: Coursera
  • Digital Media and Strategic Planning in Technology Markets: University of Colorado Boulder
  • Marketing Analytics: Data Predictions and Dashboards: Coursera
  • Helping Families Avoid Negative Court Involvement Teach-Out: Johns Hopkins University
  • ما هي وسائل التواصل الاجتماعي؟: Northwestern University
  • Tobacco & Nicotine: Public Health, Science, Policy, and Law: University of Michigan
  • Sex from Molecules to Elephants: Hebrew University of Jerusalem
  • Introduction to Business Management : Winning Externally: IIT Bombay
  • Money, Risk, and Ethics: The Psychology of Decision-Making: University of Pennsylvania
  • Cybersecurity and Network Defense Fundamentals: Edureka

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok