• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • A

    Alfaisal University | KLD

    نماذج السلوك التنظيمي | Organizational Behavior Models

    Skills you'll gain: Organizational Change, Team Leadership, Leadership Studies, Team Oriented, Team Building, Organizational Leadership, Organizational Development, Team Management, Team Performance Management, Industrial and Organizational Psychology, Change Management, Organizational Effectiveness, Forecasting, Goal Setting

    ★ 4.5 (11) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    AI Wellness Tools, Behavior Tracking & Personal Goals

    Skills you'll gain: Prompt Engineering, Mindfulness, AI literacy, AI Personalization, Smart Goals, Positivity, Self-Awareness, Meditation & Breathwork, Anthropic Claude, Emotional Intelligence, Decision Making, Consumer Behaviour, Stress Management, Personal Development, Decisiveness, Empathy, Goal Setting, Health And Wellness Coaching, Data Ethics, Behavioral Management

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Inclusive Communication and Behavior in the Workplace

    Skills you'll gain: Active Listening, Workplace inclusivity, Empathy, Diversity and Inclusion, Diversity Awareness, Professional Development, Communication, Communication Strategies, Self-Awareness, Goal Setting

    ★ 4.7 (34) · Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Predicting Extreme Climate Behavior with Machine Learning

    Skills you'll gain: Machine Learning Methods, Dimensionality Reduction, Unsupervised Learning, Machine Learning Algorithms, Applied Machine Learning, Machine Learning, Regression Analysis, Supervised Learning, Data Science, Decision Tree Learning, Statistical Analysis, Classification Algorithms, Predictive Modeling, Artificial Neural Networks, Logistic Regression

    Intermediate · Course · 1 - 3 Months

  • T

    The University of Edinburgh

    Animal Behaviour and Welfare

    Skills you'll gain: Behavioral Health, Pain Management, Applied Behavior Analysis, Scientific Methods, Behavior Management, Stress Management, Empathy & Emotional Intelligence, Ethical Standards And Conduct, Qualitative Research, Science and Research, Physiology

    ★ 4.8 (5.4K) · Mixed · Course · 1 - 3 Months

  • P

    Packt

    Advanced AI Techniques and Behavior in Unity

    Skills you'll gain: Agentic systems, Software Visualization

    Advanced · Course · 1 - 4 Weeks

  • U

    University of Rochester

    The Power of Markets II: Market Structure and Firm Behavior

    Skills you'll gain: Production Process, Economics, Cost Control, Business Economics, Market Dynamics, Production Management, Revenue Management, Market Analysis, Operational Efficiency, Supply And Demand, Business Strategy, Profit and Loss (P&L) Management, Competitive Analysis, Resource Allocation

    ★ 4.7 (128) · Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    Advanced Game AI with Behavior Trees in Unity 6

    Skills you'll gain: Unity Engine, Debugging, Agentic systems, Artificial Intelligence, Code Reusability, Performance Tuning, Dependency Analysis, Computational Logic

    Advanced · Course · 1 - 3 Months

  • C

    Coursera

    Psychology in the Age of GenAI: The Human Mind and Behavior

    Skills you'll gain: Empathy, ChatGPT, Active Listening, Data Ethics, Decision Making, Stress Management, Mindfulness, Consumer Behaviour, Responsible AI, Emotional Intelligence, Goal Setting, Prompt Engineering, Health And Wellness Coaching, Human Computer Interaction, Artificial Intelligence, Critical Thinking, Data Analysis, Communication, Psychology, Generative AI

    Beginner · Specialization · 3 - 6 Months

  • Y

    Yale University

    The Science of Well-Being

    Skills you'll gain: Habit Formation, Mindfulness, Resilience, Meditation & Breathwork, Self-Awareness, Positive Behavior Support, Decision Making, Social Skills, Psychology, Behavior Management, Relationship Building

    ★ 4.9 (40K) · Mixed · Course · 1 - 3 Months

  • Y

    Yale University

    Financial Markets

    Skills you'll gain: Financial Regulations, Investment Banking, Financial Market, Risk Management, Financial Regulation, Securities (Finance), Portfolio Risk, Financial Services, Financial Industry Regulatory Authorities, Finance, Capital Markets, Equities, Banking, Portfolio Management, Investments, Bank Regulations, Behavioral Economics, Governance, Corporate Finance, Derivatives

    ★ 4.8 (32K) · Beginner · Course · 1 - 3 Months

    Category: Bestseller
    Bestseller
  • U

    University of Toronto

    Introduction to Psychology

    Skills you'll gain: Psychology, Clinical Psychology, Mental Health Diseases and Disorders, Sensory Systems Analysis, Psychiatry, Mental Health Therapies, Human Development, Learning Theory, Psychotherapy, Mental Health, Social Sciences, Applied Behavior Analysis, Scientific Methods, Sociology, Neurology, Child Development, Experimentation

    ★ 4.9 (5.4K) · Mixed · Course · 1 - 3 Months

1…111213…124

In summary, here are 10 of our most popular consumer behavior courses

  • نماذج السلوك التنظيمي | Organizational Behavior Models: Alfaisal University | KLD
  • AI Wellness Tools, Behavior Tracking & Personal Goals: Coursera
  • Inclusive Communication and Behavior in the Workplace: Coursera
  • Predicting Extreme Climate Behavior with Machine Learning : University of Colorado Boulder
  • Animal Behaviour and Welfare: The University of Edinburgh
  • Advanced AI Techniques and Behavior in Unity: Packt
  • The Power of Markets II: Market Structure and Firm Behavior: University of Rochester
  • Advanced Game AI with Behavior Trees in Unity 6: Packt
  • Psychology in the Age of GenAI: The Human Mind and Behavior: Coursera
  • The Science of Well-Being: Yale University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok