• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Customer Analytics

Customer Analytics Courses

Customer analytics courses can help you learn data collection techniques, customer segmentation, predictive modeling, and performance measurement. You can build skills in interpreting customer behavior, optimizing marketing strategies, and enhancing customer experience through data-driven insights. Many courses introduce tools like Google Analytics, Tableau, and SQL, that support analyzing data and visualizing trends to inform business decisions.

Popular Customer Analytics Courses and Certifications


  • S

    SkillUp

    Business Analysis: Process Modeling & Requirements Gathering

    Skills you'll gain: Business Analysis, Business Analysis Tools, Business Process Modeling, Process Optimization, Requirements Management, Business Systems Analysis, Business Requirements, Process Modeling, Process Improvement and Optimization, Process Analysis, Data Modeling, Stakeholder Analysis, Requirements Elicitation, Agile Methodology, Requirements Analysis, Stakeholder Management, Process Mapping, Business Process, Process Improvement, User Story

    4.6
    Rating, 4.6 out of 5 stars
    ·
    69 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Virginia

    تحليلات التسويق

    Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Data-Driven Marketing, Marketing Strategies, Marketing, Customer Analysis, Data-Driven Decision-Making, Analytics, Performance Measurement, Brand Management, Regression Analysis, Consumer Behaviour, Return On Investment, A/B Testing, Statistical Methods, Statistical Analysis

    Beginner · Course · 1 - 3 Months

  • S

    Starweaver

    AI Product & Process Excellence

    Skills you'll gain: Business Process Modeling, Process Modeling, Responsible AI, Digital Transformation, Business Process Management, Business Process Improvement, Process Design, Product Management, AI Enablement, ChatGPT, Sustainable Development, Social Impact, Generative AI, Generative AI Agents, Customer Insights, Innovation, Sustainability Reporting, Prompt Engineering, Data Strategy, Business Strategy

    4.6
    Rating, 4.6 out of 5 stars
    ·
    30 reviews

    Intermediate · Specialization · 1 - 4 Weeks

  • C

    Coursera

    Getting Started with ProfitBooks

    Skills you'll gain: Invoicing, Billing & Invoicing, Inventory Management, Inventory Management System, Tax Management, Accounting Software, Customer Relationship Management, Billing, Customer Relationship Management (CRM) Software, Sales Tax, Small Business Accounting, Accounting and Finance Software, Accounting, Security Controls, Payroll Systems

    4.5
    Rating, 4.5 out of 5 stars
    ·
    83 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    SQL Joins

    Skills you'll gain: MySQL, SQL, Relational Databases, Data Analysis, Computer Programming, Computer Science

    4.5
    Rating, 4.5 out of 5 stars
    ·
    184 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • W

    Wesleyan University

    Regression Modeling in Practice

    Skills you'll gain: Regression Analysis, Logistic Regression, Statistical Methods, Statistical Analysis, Statistical Modeling, Data Analysis, SAS (Software), Statistical Programming, Predictive Modeling, Model Evaluation, Python Programming

    4.4
    Rating, 4.4 out of 5 stars
    ·
    274 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Tweet Emotion Recognition with TensorFlow

    Skills you'll gain: Recurrent Neural Networks (RNNs), Tensorflow, Model Optimization, Python Programming, Model Training, Natural Language Processing, Data Preprocessing, Applied Machine Learning, Artificial Neural Networks, Text Mining, Machine Learning Algorithms, Deep Learning, Classification Algorithms, Machine Learning

    4.5
    Rating, 4.5 out of 5 stars
    ·
    174 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • N

    National Taiwan University

    用 Python 做商管程式設計(二)(Programming for Business Computing in Python (2))

    Skills you'll gain: Data Presentation, Data Structures, Data Visualization Software, File I/O, Market Data, Financial Data, Financial Analysis, Data Analysis, Programming Principles, Python Programming, Data Manipulation, Maintainability, Functional Design, Data Validation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    261 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Corporate Finance Institute

    Introduction to Financial Planning and Wealth Management

    Skills you'll gain: Wealth Management, Financial Services, Financial Planning, Investment Management, Compensation Management, Banking, Portfolio Management, Asset Management, Market Intelligence, Client Services, Job Analysis, Estate Planning, Financial Analysis, Customer Relationship Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    50 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of California San Diego

    Basic Data Processing and Visualization

    Skills you'll gain: Data Processing, Data Manipulation, Data Visualization, Interactive Data Visualization, Web Scraping, Data Visualization Software, Pandas (Python Package), Data Preprocessing, Data Science, Data Cleansing, Matplotlib, NumPy, JSON, Python Programming, File I/O

    4.3
    Rating, 4.3 out of 5 stars
    ·
    200 reviews

    Intermediate · Course · 1 - 3 Months

  • F

    Fundação Instituto de Administração

    Models & Frameworks to Support Sales Planning

    Skills you'll gain: Sales Management, Sales Strategy, Customer Engagement, Sales Process, Sales, Sales Training, Selling Techniques, Sales Support, General Sales Practices, Account Management, Communication, Negotiation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    80 reviews

    Intermediate · Course · 1 - 4 Weeks

  • T

    Tecnológico de Monterrey

    Gestión de Marca

    Skills you'll gain: Brand Management, Brand Strategy, Branding, Brand Marketing, Brand Awareness, Brand Loyalty, Marketing Planning, Strategic Marketing, Strategic Partnership, Social Media, Marketing, Marketing Communications, Social Media Marketing, Consumer Behaviour, Marketing Strategies, Persona Development, Organizational Strategy, Internal Communications, Business Strategy, Marketing Design

    4.8
    Rating, 4.8 out of 5 stars
    ·
    316 reviews

    Intermediate · Specialization · 3 - 6 Months

1…183184185…490

In summary, here are 10 of our most popular customer analytics courses

  • Business Analysis: Process Modeling & Requirements Gathering: SkillUp
  • تحليلات التسويق: University of Virginia
  • AI Product & Process Excellence: Starweaver
  • Getting Started with ProfitBooks : Coursera
  • SQL Joins : Coursera
  • Regression Modeling in Practice: Wesleyan University
  • Tweet Emotion Recognition with TensorFlow: Coursera
  • 用 Python 做商管程式設計(二)(Programming for Business Computing in Python (2)): National Taiwan University
  • Introduction to Financial Planning and Wealth Management: Corporate Finance Institute
  • Basic Data Processing and Visualization: University of California San Diego

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok