• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • A

    Arizona State University

    Professional Skills: Conflict Management and Negotiation

    Skills you'll gain: Conflict Management, Negotiation, De-escalation Techniques, Trustworthiness, Collaboration, Interpersonal Communications, Follow Through, Empathy, Leadership, Composure, Professionalism, Cooperation, Emotional Intelligence, Behavior Management, Creative Problem-Solving, Communication Strategies, Verbal Communication Skills, Problem Solving, Personal Integrity, Communication

    Beginner · Specialization · 3 - 6 Months

  • U

    University of London

    Business and Marketing Strategies

    Skills you'll gain: Operations Management, Operations, Process Design, Operational Excellence, Business Operations, Consumer Behaviour, International Finance, Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Strategic Marketing, Competitive Analysis, Business Ethics, Marketing, Social Sciences, International Relations, Culture, Data-Driven Marketing, Business, Sustainable Business

    4.6
    Rating, 4.6 out of 5 stars
    ·
    541 reviews

    Beginner · Specialization · 3 - 6 Months

  • E

    ESSEC Business School

    Réussir le Changement

    Skills you'll gain: Change Management, Organizational Change, Behavior Management, Business Transformation, Culture Transformation, Agile Project Management, Leadership and Management, Organizational Development, Training and Development, Social Sciences, Employee Training, Sociology, Communication Planning, Leadership, Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.1K reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of California, Davis

    Essentials of Sensory Science

    Skills you'll gain: Sensory Systems Analysis, Experimentation, Product Testing, Acceptance Testing, Food Quality Assurance And Control, Laboratory Research, Laboratory Experience, Food and Beverage, Laboratory Procedures, Consumer Behaviour, Scientific Methods, General Science and Research, Systems Of Measurement, Case Studies, Quality Assurance, Physiology, Laboratory Testing, Anatomy, Product Development, Neurology

    4.6
    Rating, 4.6 out of 5 stars
    ·
    73 reviews

    Beginner · Specialization · 3 - 6 Months

  • E

    EDUCBA

    Dash Cryptocurrency Trading & Analysis

    Skills you'll gain: Technical Analysis, Financial Trading, Blockchain, Market Data, Payment Systems, Market Trend, Digital Assets, Trend Analysis, Market Analysis, Transaction Processing, Finance, Encryption, Information Privacy

    Mixed · Course · 1 - 3 Months

  • Y

    Yale University

    The Psychology of Negotiation: How to Find Elegant Trades

    Skills you'll gain: Negotiation, Contract Negotiation, Price Negotiation, Conflict Management, General Sales Practices, Selling Techniques, Sales, Persuasive Communication, Communication, Closing (Sales), Goal Setting, Sales Development, Collaboration, Empathy, Value Propositions, Team Collaboration, Strategic Thinking, Behavioral Economics, Psychology, Active Listening

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Introduction to Digital Advertising

    Skills you'll gain: Digital Advertising, Online Advertising, Advertising, Advertising Campaigns, Contextual Advertising, Pay Per Click Advertising, Performance marketing, Marketing, Paid media, Digital Marketing, Data Ethics, Data-Driven Marketing, Campaign Management, Augmented Reality, Customer Data Management, Bidding, Consumer Behaviour

    4.6
    Rating, 4.6 out of 5 stars
    ·
    459 reviews

    Beginner · Course · 1 - 3 Months

  • É

    École Nationale des Ponts et Chaussées

    Electric Vehicles and Mobility

    Skills you'll gain: Socioeconomics, Social Impact, Sustainable Development, Market Dynamics, Energy and Utilities, Social Studies, Environmental Issue, Economic Development, Market Analysis, Sustainable Technologies, Public Policies, Electric Power Systems, Environmental Science, Economics, Market Opportunities, Environmental Regulations, Financial Inclusion, Cost Benefit Analysis, Climate Change Mitigation, Consumer Behaviour

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.3K reviews

    Beginner · Course · 3 - 6 Months

  • D

    Digital Marketing Institute

    Social Media Marketing in Practice

    Skills you'll gain: Content Scheduling, Meta Ads Manager, Social Media Marketing, Social Media, Social Media Content, Social Media Strategy, Social Media Management, Digital Media Strategy, Facebook, Content Marketing, Instagram, Social Media Analytics, LinkedIn, Digital Marketing, Marketing, Content Performance Analysis, Digital Marketing Campaigns, Campaign Management, Social Media Campaigns, Target Audience

    4.5
    Rating, 4.5 out of 5 stars
    ·
    638 reviews

    Beginner · Specialization · 3 - 6 Months

  • I

    IIMA - IIM Ahmedabad

    Pre-MBA Statistics

    Skills you'll gain: Sampling (Statistics), Data Visualization, Probability, Probability & Statistics, Statistical Hypothesis Testing, Statistics, Data Literacy, Statistical Visualization, Probability Distribution, Data Presentation, Statistical Methods, Data Collection, Statistical Inference, Estimation, Statistical Modeling, Statistical Analysis, Descriptive Statistics, Sample Size Determination, Data Analysis, Data Science

    4.6
    Rating, 4.6 out of 5 stars
    ·
    303 reviews

    Beginner · Course · 1 - 3 Months

  • I

    IE Business School

    Positioning: What you need for a successful Marketing Strategy

    Skills you'll gain: Product Marketing, Value Propositions, Target Market, Marketing, Strategic Marketing, Product Strategy, Market Analysis, Market Research, Marketing Strategy and Techniques, Marketing Strategies, Target Audience, Market Trend, Market Dynamics, Market Intelligence, Competitive Analysis, Customer Insights, Consumer Behaviour

    4.4
    Rating, 4.4 out of 5 stars
    ·
    984 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    Social Norms, Social Change I

    Skills you'll gain: Sociology, Social Sciences, Social Impact, Culture, Social Justice, Social Studies, Social Determinants Of Health, Public Policies, Behavioral Economics, Surveys, Program Evaluation, Qualitative Research, Data Collection, Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.1K reviews

    Beginner · Course · 1 - 4 Weeks

1…262728…124

In summary, here are 10 of our most popular consumer behavior courses

  • Professional Skills: Conflict Management and Negotiation: Arizona State University
  • Business and Marketing Strategies: University of London
  • Réussir le Changement: ESSEC Business School
  • Essentials of Sensory Science: University of California, Davis
  • Dash Cryptocurrency Trading & Analysis: EDUCBA
  • The Psychology of Negotiation: How to Find Elegant Trades: Yale University
  • Introduction to Digital Advertising: University of Colorado Boulder
  • Electric Vehicles and Mobility: École Nationale des Ponts et Chaussées
  • Social Media Marketing in Practice: Digital Marketing Institute
  • Pre-MBA Statistics: IIMA - IIM Ahmedabad

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok