Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Carnegie Mellon University
Skills you'll gain: Mechanical Engineering, Chemical Engineering, Engineering, Materials science, Chemistry, Physics, Molecular, Cellular, and Microbiology, Mathematical Modeling, Physical Science, Biology
Intermediate · Course · 1 - 3 Months

Alfaisal University | KLD
Skills you'll gain: Revenue Management, Market Dynamics, Product Strategy, Marketing, Cost Accounting, Business Marketing, Consumer Behaviour, Marketing Strategy and Techniques, Product Lifecycle Management
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Marketing Automation, Digital Transformation, Marketing Strategies, Marketing Analytics, Marketing, Innovation, Digital Marketing, Data-Driven Decision-Making, Business Transformation, Brand Management, Customer experience strategy (CX), Consumer Behaviour
Beginner · Course · 1 - 4 Weeks

University of Manchester
Skills you'll gain: Sanitation, Water Resource Management, Environmental Policy, Policy Analysis, Economics, Policy, and Social Studies, Public Health, Community Development, Health Equity, Behavioral Economics, Case Studies, Revenue Management, Regulatory Affairs, Innovation
Intermediate · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Customer experience strategy (CX), Marketing Strategies, Strategic Marketing, Marketing Strategy and Techniques, Marketing, Digital Marketing, Consumer Behaviour, Communication Planning, Integrated Marketing Communications, Marketing Effectiveness, Customer Insights, Target Market, Marketing Analytics, Digital Transformation, Sales Strategy, Digital Advertising, Sales Process, Digital Communications, Content Strategy, MarTech
Beginner · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Business Ethics, Cultural Sensitivity, Cultural Diversity, Brand Management, Culture, Global Marketing, Branding, Brand Strategy, Business Management, Corporate Sustainability, Intercultural Competence, Decision Making, Stakeholder Analysis
Beginner · Course · 1 - 3 Months
McMaster University
Skills you'll gain: Financial Policy, Finance, Credit Risk, General Finance, Corporate Finance, Financial Statements, Financial Analysis, Behavioral Economics, Economics, Case Studies
Mixed · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Problem Solving, Computational Thinking, Probability, Mathematical Modeling, Deductive Reasoning, Behavioral Economics, Algorithms, Analytical Skills, Theoretical Computer Science
Beginner · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Marketing Planning, Market Analysis, Strategic Marketing, Marketing Management, Market Dynamics, Case Studies, Consumer Behaviour, Hospitality Management, Marketing Strategy and Techniques, Customer Analysis, Product Marketing, Plan Execution, Marketing Analytics, Marketing Communications, Competitive Analysis, Brand Strategy, Hotels and Accommodations, Return On Investment
Beginner · Course · 1 - 3 Months

Arizona State University
Skills you'll gain: Strategic Thinking, Visionary, Research, Influencing, Strategic Decision-Making, Data Collection, Systems Thinking, Strategic Planning, Proactivity, Negotiation, Business Strategy, Complex Problem Solving, Communication Strategies, Surveys, Creative Thinking, Scientific Methods, Decision Making, Recognizing Others, Cognitive flexibility, Research Methodologies
Beginner · Specialization · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: Control Systems, Process Control, Mathematical Modeling, Engineering Analysis, Differential Equations, Systems Analysis, Electrical Systems, Mechanics, Systems Thinking, Applied Mathematics, Performance Testing, Basic Electrical Systems
Build toward a degree
Intermediate · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Strategic Marketing, Marketing Strategy and Techniques, Marketing, Customer experience strategy (CX), Consumer Behaviour, Marketing Effectiveness, Customer Insights, Digital Marketing, Sales Process, Content Strategy, Brand Awareness
Beginner · Course · 1 - 4 Weeks