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    Related topics:copywriterseogamingdigital marketingsearch engine marketinggoogle

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    22 results for "copywriting"

    • Free

      University of California, Davis

      University of California, Davis

      The Strategy of Content Marketing

      Skills you'll gain: Marketing, Content Marketing, Brand Management, Communication, Leadership and Management, Influencing, Writing

      4.5

      (3.4k reviews)

      Intermediate · Course · 1-3 Months

    • University of Pennsylvania

      University of Pennsylvania

      Viral Marketing and How to Craft Contagious Content

      Skills you'll gain: Social Network, Communication, Influencing, Business Psychology, Social Media, Storytelling, Marketing Strategy, Marketing, Marketing Psychology

      4.8

      (4.7k reviews)

      Mixed · Course · 1-4 Weeks

    • University of California, Davis

      University of California, Davis

      Search Engine Optimization (SEO)

      Skills you'll gain: Algorithms, Application Development, Back-End Web Development, Communication, Content Marketing, Data Management, Data Model, Data Structures, Digital Marketing, Entrepreneurship, Forecasting, Influencing, Market Research, Marketing, Mathematical Optimization, Mathematical Theory & Analysis, Mathematics, Probability & Statistics, Project Management, Research and Design, Search Engine Optimization, Social Media, Software Architecture, Software Engineering, Software Testing, Strategy and Operations, Theoretical Computer Science, Web Development

      4.6

      (10.6k reviews)

      Beginner · Specialization · 3+ Months

    • Wesleyan University

      Wesleyan University

      Creative Writing

      Skills you'll gain: Communication

      4.6

      (5.3k reviews)

      Beginner · Specialization · 3+ Months

    • Northwestern University

      Northwestern University

      Content Strategy for Professionals

      Skills you'll gain: Communication, Computer Networking, Computer Programming, Entrepreneurship, Human Computer Interaction, Human Learning, Influencing, Marketing, Network Model, Planning, Programming Principles, Social Media, User Experience, Web Development

      4.6

      (796 reviews)

      Beginner · Specialization · 3+ Months

    • Coursera Project Network

      Coursera Project Network

      Build a Full Website using WordPress

      Skills you'll gain: Web Development Tools, Computer Programming, Web Development, Web, Web Design, Wordpress, Software Engineering, Software Engineering Tools

      4.4

      (3k reviews)

      Advanced · Rhyme Project · Less Than 2 Hours

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      Free

      The State University of New York

      The State University of New York

      Launch Your Online Business

      Skills you'll gain: Entrepreneurship, Marketing, Brand Management, Supply Chain and Logistics, Web Development, Business Development, Digital Marketing, E-Commerce, Communication, Computer Programming, Leadership and Management, Public Relations, Persona Research, Sales, Advertising Sales, Social Media, Web Design, Research and Design

      4.8

      (167 reviews)

      Beginner · Course · 1-4 Weeks

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      Universidade de São Paulo

      Universidade de São Paulo

      Marketing Digital

      Skills you'll gain: Research and Design, Market Research, Entrepreneurship, Marketing, Digital Marketing, Back-End Web Development, Web Development, Market (Economics)

      4.8

      (1.9k reviews)

      Beginner · Course · 1-3 Months

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      University of California, Davis

      University of California, Davis

      Introduction to Google SEO

      Skills you'll gain: Search Engine Optimization, Web Development, Back-End Web Development, Algorithms, Mathematical Optimization, Mathematical Theory & Analysis, Marketing, Theoretical Computer Science, Mathematics

      4.6

      (8.9k reviews)

      Beginner · Course · 1-4 Weeks

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      Meta

      Meta

      Fundamentals of Social Media Advertising

      Skills you'll gain: Marketing, Social Media, Media Market, Social Media Marketing, Security Engineering, Digital Marketing, Communication, Computer Networking, Network Security, Database Administration, Security Strategy, Advertising, Databases, Software Security

      4.8

      (1.1k reviews)

      Beginner · Course · 1-3 Months

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      Coursera Project Network

      Coursera Project Network

      Create an Email Autoresponder Using Mailchimp

      Skills you'll gain: Communication, Email, Entrepreneurship, E-Commerce, Market Research, Sales, Research and Design, Marketing

      4.5

      (36 reviews)

      Beginner · Rhyme Project · Less Than 2 Hours

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      Coursera Project Network

      Coursera Project Network

      Search Engine Optimization (SEO) with Squarespace

      Skills you'll gain: Search Engine Optimization, Web Development, Digital Marketing, Back-End Web Development, Mathematical Theory & Analysis, Mathematical Optimization, Marketing, Mathematics

      4.6

      (188 reviews)

      Beginner · Rhyme Project · Less Than 2 Hours

    12

    In summary, here are 10 of our most popular copywriting courses

    • The Strategy of Content Marketing: University of California, Davis
    • Viral Marketing and How to Craft Contagious Content: University of Pennsylvania
    • Search Engine Optimization (SEO): University of California, Davis
    • Creative Writing: Wesleyan University
    • Content Strategy for Professionals: Northwestern University
    • Build a Full Website using WordPress: Coursera Project Network
    • Launch Your Online Business: The State University of New York
    • Marketing Digital: Universidade de São Paulo
    • Introduction to Google SEO: University of California, Davis
    • Fundamentals of Social Media Advertising: Meta

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Copywriting

    • Copywriting is the practice of writing text for promotional purposes. Traditionally, these texts came in formats such as billboards, radio jingles, brochures, magazine and newspaper ads, and TV commercial scripts. However, formats such as emails, social media posts, digital product descriptions, and blogs are growing in popularity along with the world of ecommerce. Businesses use copywriting to help meet their marketing objectives.‎

    • Creative people with persuasive writing skills are well suited for copywriting roles. They must also have a good grasp of the language they're writing in, including a strong foundation in grammar, spelling, and composition rules. Copywriters need to be willing to accept critical feedback from clients and adapt to sudden changes in marketing strategies. Timeliness is another important trait because you'll need to hit established deadlines and maybe even juggle multiple projects at a time.‎

    • Learning about copywriting can prepare you for a career working as a freelance copywriter or in-house copywriter for a company, which might use a different job title for a copywriter, such as advertising associate, communications specialist, web content writer, or digital copywriter. Strengthening your copywriting skills can help you in other careers. For example, PR specialists and social media managers often need to rely on persuasive writing to influence others. Knowledge of copywriting can also enhance the work of a video editor or graphic designer when they need to pair their visuals with catchy, memorable phrases.‎

    • Online courses on Coursera can introduce you to the fundamentals of persuasive writing, brand marketing, and content creation. Some courses may hone in on important elements of digital copywriting, including search engine optimization, a strategy in which you use certain keywords to increase a page's visibility. Other courses focus on general creative writing, so that you might form the ability to craft colorful descriptions, relatable characters, and coherent narratives that can enhance your copy.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.
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