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    • Digital Marketing

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    436 results for "digital marketing"

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      Google

      Google Digital Marketing & E-commerce

      Skills you'll gain: Accounting, Advertising, Algorithms, Analysis, Back-End Web Development, Benefits, Big Data, Business Analysis, Cloud Computing, Communication, Customer Relationship Management, Customer Success, Customer Support, Data Analysis, Data Management, Data Mining, Data Visualization, Digital Marketing, E-Commerce, Entrepreneurship, Finance, Financial Analysis, General Statistics, Human Computer Interaction, Human Resources, Leadership and Management, Market Research, Marketing, Marketing Strategy, Mathematical Theory & Analysis, Mathematics, Media Market, Media Strategy & Planning, Probability & Statistics, Research and Design, Sales, Search Engine Optimization, Shipping and Receiving, Social Media, Software As A Service, Software Engineering, Software Testing, Strategy, Strategy and Operations, Supply Chain and Logistics, Theoretical Computer Science, User Experience, Web Development

      4.8

      (2.7k reviews)

      Beginner · Professional Certificate · 3-6 Months

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      Meta

      Meta Social Media Marketing

      Skills you'll gain: Advertising, Analysis, Brand Management, Budget Management, Business Communication, Communication, Computer Networking, Data Analysis, Data Visualization, Database Administration, Databases, Digital Marketing, Entrepreneurship, Experiment, Finance, Influencing, Leadership and Management, Market (Economics), Market Research, Marketing, Network Security, Probability & Statistics, Public Relations, Regulations and Compliance, Research and Design, Sales, Security Engineering, Security Strategy, Social Media, Software Engineering, Software Security, Software Testing, Strategy, Strategy and Operations, Target Audience, Visual Design, Writing

      4.8

      (11.5k reviews)

      Beginner · Professional Certificate · 3-6 Months

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      Coursera Project Network

      Google Ads for Beginners

      Skills you'll gain: Google AdWords, Digital Marketing, Marketing, Advertising, Communication

      4.5

      (3.2k reviews)

      Beginner · Guided Project · Less Than 2 Hours

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      Google

      Foundations of Digital Marketing and E-commerce

      Skills you'll gain: Data Analysis, Customer Relationship Management, Market Research, Social Media Marketing, Market (Economics), Leadership and Management, Mathematical Theory & Analysis, Marketing Strategy, E-Commerce, Analysis, Customer Success, Research and Design, Strategy and Operations, Entrepreneurship, Strategy, Mathematics, Digital Marketing, Finance, Sales, Marketing, Communication, Advertising, Social Media, Web Development, Mathematical Optimization, Data Visualization, Back-End Web Development

      4.8

      (2.2k reviews)

      Beginner · Course · 1-4 Weeks

    • Free

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      University of California, Davis

      The Strategy of Content Marketing

      Skills you'll gain: Leadership and Management, Marketing, Content Marketing, Writing, Sales, Strategy, Strategy and Operations, Content Creation, Communication, Brand Management, Entrepreneurship, Influencing

      4.5

      (3.6k reviews)

      Intermediate · Course · 1-3 Months

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      University of Illinois at Urbana-Champaign

      Digital Marketing

      Skills you'll gain: Accounting, Advertising, Back-End Web Development, Big Data, Business Analysis, Communication, Computer Graphics, Data Analysis, Data Management, Data Visualization, Design and Product, Digital Marketing, Digital Media, Entrepreneurship, Financial Analysis, Human Computer Interaction, Journalism, Leadership and Management, Market (Economics), Market Analysis, Market Research, Marketing, Marketing Strategy, Media Strategy & Planning, Product Development, Product Management, Product Marketing, Research and Design, Sales, Search Engine Optimization, Social Media, Social Media Marketing, Strategy, Strategy and Operations, Supply Chain and Logistics, Virtual Reality, Web Development

      4.7

      (21.4k reviews)

      Beginner · Specialization · 3-6 Months

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      Digital Marketing Institute

      Digital Marketing Strategy and Planning

      Skills you'll gain: Accounting, Communication, Customer Relationship Management, Digital Marketing, E-Commerce, Entrepreneurship, Finance, Journalism, Leadership, Leadership and Management, Market Research, Marketing, Media Strategy & Planning, Persona Research, Research and Design, Sales, Social Media, Strategy, Strategy and Operations

      4.5

      (170 reviews)

      Beginner · Specialization · 1-3 Months

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      University of California, Davis

      Search Engine Optimization (SEO)

      Skills you'll gain: Accounting, Algorithms, Back-End Web Development, Communication, Data Analysis, Data Management, Data Model, Data Structures, Digital Marketing, Entrepreneurship, Forecasting, Human Computer Interaction, Influencing, Leadership and Management, Market Research, Marketing, Mathematics, Media Market, Persona Research, Probability & Statistics, Research and Design, Sales, Search Engine Optimization, Social Media, Social Media Marketing, Software Architecture, Software Engineering, Software Testing, Strategy, Strategy and Operations, Theoretical Computer Science, User Experience, Web Development

      4.6

      (10.9k reviews)

      Beginner · Specialization · 3-6 Months

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      Northwestern University

      Social Media Marketing

      Skills you'll gain: Advertising, Communication, Entrepreneurship, Leadership and Management, Market (Economics), Marketing, Marketing Strategy, Media Market, Media Strategy & Planning, Sales, Social Media, Social Media Marketing, Social Network, Strategy, Strategy and Operations

      4.6

      (5.1k reviews)

      Beginner · Specialization · 3-6 Months

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      Coursera Project Network

      Use Canva to Create Social Media Visuals for Business

      Skills you'll gain: Marketing, Media Market, Computer Graphics, Research and Design, Visual Design, Entrepreneurship, Social Media, Communication

      4.5

      (839 reviews)

      Beginner · Guided Project · Less Than 2 Hours

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      Free

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      The State University of New York

      Launch Your Online Business

      Skills you'll gain: Marketing, Web Development, Advertising Sales, E-Commerce, Brand Management, Persona Research, Sales, Business Strategy, Business Development, Social Media, Communication, Web Design, Public Relations, Research and Design

      4.8

      (218 reviews)

      Beginner · Course · 1-4 Weeks

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      Google

      Google Data Analytics

      Skills you'll gain: Algorithms, Analysis, Application Development, Big Data, Budget Management, Business Analysis, Business Communication, Change Management, Cloud Computing, Communication, Computational Logic, Computer Architecture, Computer Networking, Computer Programming, Computer Programming Tools, Cryptography, Data Analysis, Data Analysis Software, Data Management, Data Mining, Data Model, Data Security, Data Structures, Data Visualization, Data Visualization Software, Database Administration, Database Design, Databases, Decision Making, Design and Product, Distributed Computing Architecture, Entrepreneurship, Extract, Transform, Load, Feature Engineering, Finance, Financial Analysis, Full-Stack Web Development, General Statistics, Ggplot2, Interactive Data Visualization, Leadership and Management, Machine Learning, Mathematical Theory & Analysis, Mathematics, Network Security, Other Programming Languages, Plot (Graphics), Presentation, Probability & Statistics, Problem Solving, Product Design, Programming Principles, Project Management, R Programming, Research and Design, SQL, Security, Security Engineering, Security Strategy, Small Data, Software Engineering, Software Security, Spreadsheet Software, Statistical Analysis, Statistical Programming, Storytelling, Strategy and Operations, Tableau Software, Theoretical Computer Science, Visual Design, Web Development

      4.8

      (71.7k reviews)

      Beginner · Professional Certificate · 3-6 Months

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    In summary, here are 10 of our most popular digital marketing courses

    • Google Digital Marketing & E-commerce: Google
    • Meta Social Media Marketing: Meta
    • Google Ads for Beginners: Coursera Project Network
    • Foundations of Digital Marketing and E-commerce: Google
    • The Strategy of Content Marketing: University of California, Davis
    • Digital Marketing: University of Illinois at Urbana-Champaign
    • Digital Marketing Strategy and Planning: Digital Marketing Institute
    • Search Engine Optimization (SEO): University of California, Davis
    • Social Media Marketing: Northwestern University
    • Use Canva to Create Social Media Visuals for Business: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Digital Marketing

    • Digital marketing is the use of online channels including computers, mobile phones, and other digital platforms to promote and sell products and services. As online overtakes traditional advertising media such as print, radio, and television, it has become absolutely critical to include digital as part of any marketing mix (and budget). In many ways, digital marketing relies on established techniques and time-tested principles of traditional marketing - know your customer, for example - but the advent of digital channels and marketing analytics has also created new ways of selling.

      For example, inbound marketing, which attracts customers to come to you instead of the other way around, is a paradigm that has only become possible in the digital marketing era. It leverages social media marketing analytics and targeting capabilities, along with content marketing created with search engine optimization (SEO) in mind, to reach customers that are likely to already be interested in your product. Social media has also created the new paradigm of influencer marketing, which uses partnerships with key leaders or “influencers” in specific market niches to get the word out about your product.

      Like so much else in our increasingly-digital world, digital marketing offers much more precise and data-driven solutions than those possible in the analog era. At the end of the day however, like any topic in advertising, digital marketing is still all about making a connection with your customer - regardless of what channel you’re using. Thus, communication skills, creativity, and the ability to empathize with your audience remain as important to digital marketing success as the mastery of any search algorithm.‎

    • Like trends in social media, trends in digital marketing evolve very quickly, making this an exciting and ever-changing field. If you like the challenge of figuring out ways to use the hot new social media network or viral media sensation to connect with customers in new and engaging ways, this fast-paced career path will never leave you bored.

      If you have an all-around expertise in digital marketing trends and the way they can serve broader business goals, marketing research analysts and marketing managers with these skills are in high demand. According to the Bureau of Labor Statistics, marketing manager jobs are expected to grow by 8% between 2018 and 2028 and pay a median wage of $135,900 per year - and, unsurprisingly, “advertising managers who can navigate the digital world should have the best prospects.”

      Copywriters, photographers, designers, and other “creatives” can also benefit greatly from understanding how digital marketing works. By learning what digital marketing campaigns need and how they are optimized, skilled “content creators” can find virtually unlimited work opportunities from companies eager to harness the power of these channels effectively.‎

    • Yes, Coursera has a wealth of courses and Specializations to choose from in digital marketing, as well as related courses in business and data science that can further enhance your expertise in this field. These courses offer a flexible schedule and a lower cost than on-campus programs, making them an ideal fit for working marketing professionals who want to bring their skills into the digital era while continuing to work full time or part time at their current job. And, because these are courses from top-ranked schools like Northwestern University and University of Illinois at Urbana-Champaign, you don’t have to choose between getting a high-quality education and learning online.‎

    • Having skills and experience that include knowing the fundamentals of how internet searches work, search engine optimization (SEO), content writing, video work, and social media are helpful to already have before starting to learn digital marketing. This would include the skills to do content research, including keyword research, website audits, and the ability to create content in written, video, and audio formats. To learn this, it would help to have strategic thinking and a data-driven mindset in your experience.‎

    • The kind of people that are best suited for work that involves digital marketing are people who may be creative, analytical, or both. For the creative types, there are abundant opportunities in digital marketing in video creation, creative content writing for blogs, and audio skills for podcasts. Analytical-minded people are also highly sought after in digital marketing, as they work in areas that demand high focus and concentration, like SEO, keyword research, and website analytics. Digital marketing is important, as all of us are on the internet every day. The people who are best suited to learn digital marketing are those who have smart internet skills, writing ability, and social media insights. When you learn digital marketing, you find that these skills may help you achieve your marketing goals, to bring information for websites and content around a company's message closer to the top of search results.‎

    • You might know if learning digital marketing is right for you if you are a creative or analytical professional who can work collectively with others. Digital marketing is a science and an art form that combines both skills to achieve success for clients and companies. Digital marketing might be right for you if you are into data science, search analysis, and consumer behavior. Having this interest would help you to become a search engine analyst working in digital marketing. You may also get involved in digital marketing if you are creative in nature. Having the ability to write, make audio recordings for podcasts, shoot video, and work social media will certainly align your talents with working in digital marketing.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.
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