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  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Preview
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    U

    University of New Mexico

    International Business I

    Skills you'll gain: International Finance, Social Sciences, Economics, Policy, and Social Studies, International Relations, Social Studies, Political Sciences, Economic Development, Culture, Global Marketing, Socioeconomics, Cultural Diversity, World History, Intercultural Competence, Business Economics, Cultural Sensitivity, Economics, Business, Financial Market

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.3K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
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    Status: Free Trial
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    P

    Pearson

    Recognizing Opportunity

    Skills you'll gain: Ideation, Market Opportunities, Creative Thinking, Innovation, Entrepreneurship, Creativity, New Business Development, New Product Development, Open Mindset, Curiosity, Needs Assessment, Market Trend, Trend Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Fundamentals of GIS

    Skills you'll gain: ArcGIS, GIS Software, Geographic Information Systems, Geospatial Information and Technology, Data Sharing, Geospatial Mapping, Spatial Analysis, Metadata Management, Data Quality, Data Mapping, Data Visualization, Data Visualization Software, Data Analysis

    4.8
    Rating, 4.8 out of 5 stars
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    5.9K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    U

    UNESCO

    Global MOOC on the Ethics of AI

    Skills you'll gain: Data Ethics, Risking, Human Centered Design, Interaction Design, Data Governance, Artificial Intelligence, Ethical Standards And Conduct, Information Privacy, AI literacy, General Data Protection Regulation (GDPR), Governance, Artificial Intelligence and Machine Learning (AI/ML), Data Security, Governance Risk Management and Compliance, Environmental Social And Corporate Governance (ESG), Regulation and Legal Compliance, Sustainability Reporting, Generative AI, Generative AI Agents, Machine Learning Algorithms

    4.8
    Rating, 4.8 out of 5 stars
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    28 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    C

    Coursera

    Figma Mastery: From Wireframes to Prototypes

    Skills you'll gain: Figma (Design Software), Usability Testing, Responsive Web Design, User Interface (UI), Journey Mapping, Interactive Design, User Experience Design, Usability, Wireframing, User Interface (UI) Design, Prototyping, User Experience, User Flows, Design Research, Front-End Web Development, Web Design and Development, Design Strategies, Mockups, User Interface and User Experience (UI/UX) Design, Interaction Design

    4.4
    Rating, 4.4 out of 5 stars
    ·
    423 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Healthy and Sustainable Foods and Products

    Skills you'll gain: Sustainable Development, Sustainable Design, Nutritional Assessment, Sustainable Technologies, Nutrition and Diet, Product Lifecycle Management, Product Development, Sustainable Engineering, Social Determinants Of Health, Sustainability Standards, Food and Beverage, Product Improvement, Hazard Analysis, Health Disparities, Sustainable Systems, Environment Health And Safety, Environment, Health Assessment, Public Health, Health And Safety Standards

    4.4
    Rating, 4.4 out of 5 stars
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    120 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    Create a Promotional Video using Canva

    Skills you'll gain: Customer Engagement, Canva (Software), Selling Techniques, Video Production, Promotional Materials, Copywriting, Promotional Strategies, Social Media Content, Driving engagement, Multimedia, Product Promotion, Marketing, Social Media Marketing, Value Propositions, Content Creation, Animations

    4.3
    Rating, 4.3 out of 5 stars
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    1.1K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
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    Status: Free Trial
    Free Trial
    C

    Coursera

    Create Data Models

    Skills you'll gain: Snowflake Schema, Key Performance Indicators (KPIs), Star Schema, Performance Reporting, Data-Driven Marketing, Marketing Analytics, Data Modeling, Business Reporting, Management Reporting, Conversion Funnel Analysis, Performance Measurement, Dashboard, Database Design, Business Metrics, Performance Metric, Business Intelligence, Relational Databases, Data Architecture, Customer Relationship Management, SQL

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    Content, Advertising & Social IMC

    Skills you'll gain: Integrated Marketing Communications, Social Media Marketing, Content Marketing, Driving engagement, Social Media Content, Social Media, Social Media Campaigns, Social Media Strategy, Marketing Effectiveness, Marketing Communications, Earned Media, Social Media Analytics, Owned Media, Online Advertising, Paid media, Media Strategy, Content Creation, Advertising Campaigns, Digital Media Strategy, A/B Testing

    4.7
    Rating, 4.7 out of 5 stars
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    1.1K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    California Institute of the Arts

    Visual Elements of User Interface Design

    Skills you'll gain: Layout Design, UI/UX Strategy, Information Architecture, Usability, Interaction Design, Graphic Design

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6.4K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Technion - Israel Institute of Technology

    Startup Entrepreneurship

    Skills you'll gain: Ideation, Innovation, Business Planning, Creative Problem-Solving, Creative Thinking, Value Propositions, Creativity, Entrepreneurship, Team Building, Operations Management, Problem Solving, Visionary, Business Strategy, Strategic Thinking, Initiative and Leadership, Market Research, New Product Development, Commercialization, Risk Management, New Business Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Chris Croft Training

    Time Management Masterclass: Productivity & Goals

    Skills you'll gain: Time Management, Delegation Skills, Prioritization, Productivity, Smart Goals, Goal Setting, Goal-Oriented, Strategic Prioritization, Organizational Skills, Business Priorities, Mental Concentration, Calendar Management, Action Oriented, Productivity Software, Personal Development, Operational Efficiency, Organizational Effectiveness, Systems Thinking, Marketing Effectiveness, Assertiveness

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular product marketing courses

  • International Business I: University of New Mexico
  • Recognizing Opportunity: Pearson
  • Fundamentals of GIS: University of California, Davis
  • Global MOOC on the Ethics of AI: UNESCO
  • Figma Mastery: From Wireframes to Prototypes: Coursera
  • Healthy and Sustainable Foods and Products: University of Michigan
  • Create a Promotional Video using Canva: Coursera
  • Create Data Models: Coursera
  • Content, Advertising & Social IMC: Northwestern University
  • Visual Elements of User Interface Design: California Institute of the Arts

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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