Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

University of New Mexico
Skills you'll gain: International Finance, Social Sciences, Economics, Policy, and Social Studies, International Relations, Social Studies, Political Sciences, Economic Development, Culture, Global Marketing, Socioeconomics, Cultural Diversity, World History, Intercultural Competence, Business Economics, Cultural Sensitivity, Economics, Business, Financial Market
Mixed · Course · 1 - 3 Months

Pearson
Skills you'll gain: Ideation, Market Opportunities, Creative Thinking, Innovation, Entrepreneurship, Creativity, New Business Development, New Product Development, Open Mindset, Curiosity, Needs Assessment, Market Trend, Trend Analysis
Beginner · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: ArcGIS, GIS Software, Geographic Information Systems, Geospatial Information and Technology, Data Sharing, Geospatial Mapping, Spatial Analysis, Metadata Management, Data Quality, Data Mapping, Data Visualization, Data Visualization Software, Data Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Ethics, Risking, Human Centered Design, Interaction Design, Data Governance, Artificial Intelligence, Ethical Standards And Conduct, Information Privacy, AI literacy, General Data Protection Regulation (GDPR), Governance, Artificial Intelligence and Machine Learning (AI/ML), Data Security, Governance Risk Management and Compliance, Environmental Social And Corporate Governance (ESG), Regulation and Legal Compliance, Sustainability Reporting, Generative AI, Generative AI Agents, Machine Learning Algorithms
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Figma (Design Software), Usability Testing, Responsive Web Design, User Interface (UI), Journey Mapping, Interactive Design, User Experience Design, Usability, Wireframing, User Interface (UI) Design, Prototyping, User Experience, User Flows, Design Research, Front-End Web Development, Web Design and Development, Design Strategies, Mockups, User Interface and User Experience (UI/UX) Design, Interaction Design
Intermediate · Specialization · 3 - 6 Months

University of Michigan
Skills you'll gain: Sustainable Development, Sustainable Design, Nutritional Assessment, Sustainable Technologies, Nutrition and Diet, Product Lifecycle Management, Product Development, Sustainable Engineering, Social Determinants Of Health, Sustainability Standards, Food and Beverage, Product Improvement, Hazard Analysis, Health Disparities, Sustainable Systems, Environment Health And Safety, Environment, Health Assessment, Public Health, Health And Safety Standards
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Customer Engagement, Canva (Software), Selling Techniques, Video Production, Promotional Materials, Copywriting, Promotional Strategies, Social Media Content, Driving engagement, Multimedia, Product Promotion, Marketing, Social Media Marketing, Value Propositions, Content Creation, Animations
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Snowflake Schema, Key Performance Indicators (KPIs), Star Schema, Performance Reporting, Data-Driven Marketing, Marketing Analytics, Data Modeling, Business Reporting, Management Reporting, Conversion Funnel Analysis, Performance Measurement, Dashboard, Database Design, Business Metrics, Performance Metric, Business Intelligence, Relational Databases, Data Architecture, Customer Relationship Management, SQL
Beginner · Course · 1 - 4 Weeks

Northwestern University
Skills you'll gain: Integrated Marketing Communications, Social Media Marketing, Content Marketing, Driving engagement, Social Media Content, Social Media, Social Media Campaigns, Social Media Strategy, Marketing Effectiveness, Marketing Communications, Earned Media, Social Media Analytics, Owned Media, Online Advertising, Paid media, Media Strategy, Content Creation, Advertising Campaigns, Digital Media Strategy, A/B Testing
Mixed · Course · 1 - 4 Weeks

California Institute of the Arts
Skills you'll gain: Layout Design, UI/UX Strategy, Information Architecture, Usability, Interaction Design, Graphic Design
Beginner · Course · 1 - 4 Weeks

Technion - Israel Institute of Technology
Skills you'll gain: Ideation, Innovation, Business Planning, Creative Problem-Solving, Creative Thinking, Value Propositions, Creativity, Entrepreneurship, Team Building, Operations Management, Problem Solving, Visionary, Business Strategy, Strategic Thinking, Initiative and Leadership, Market Research, New Product Development, Commercialization, Risk Management, New Business Development
Beginner · Specialization · 3 - 6 Months
Chris Croft Training
Skills you'll gain: Time Management, Delegation Skills, Prioritization, Productivity, Smart Goals, Goal Setting, Goal-Oriented, Strategic Prioritization, Organizational Skills, Business Priorities, Mental Concentration, Calendar Management, Action Oriented, Productivity Software, Personal Development, Operational Efficiency, Organizational Effectiveness, Systems Thinking, Marketing Effectiveness, Assertiveness
Mixed · Course · 1 - 3 Months