Digital marketing courses can help you learn SEO strategies, content creation, social media management, and email marketing techniques. You can build skills in audience analysis, campaign optimization, and brand storytelling. Many courses introduce tools like Google Analytics for tracking performance, Hootsuite for managing social media, and Mailchimp for email campaigns, showing how these skills can enhance your marketing efforts.

IBM
Skills you'll gain: Data Storytelling, Dashboard Creation, Dashboard, Data Presentation, Generative AI, Plotly, Data Visualization Software, Web Scraping, Data Visualization, Exploratory Data Analysis, Data Wrangling, SQL, Plot (Graphics), IBM Cognos Analytics, Data Analysis, Professional Networking, Excel Formulas, Data Import/Export, Python Programming, Microsoft Excel
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

IBM
Skills you'll gain: Prompt Engineering, Prompt Patterns, Unit Testing, Software Development Life Cycle, Retrieval-Augmented Generation, Large Language Modeling, Software Architecture, Responsible AI, Computer Vision, LangChain, Responsive Web Design, Generative AI, IBM Cloud, Data Ethics, Data Import/Export, AI Workflows, Python Programming, Software Development, Machine Learning, Data Science
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Data Storytelling, Strategic Thinking, Digital Transformation, Business Strategy, Cloud Infrastructure, Responsible AI, Data Wrangling, Competitive Analysis, Cloud Platforms, Data Presentation, Cloud Computing, Cloud Computing Architecture, Business Transformation, Business Strategies, Cloud Services, Cloud Development, Cloud Deployment, Machine Learning Methods, Big Data, Data Science
Beginner · Specialization · 3 - 6 Months

University of Virginia
Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Marketing Effectiveness, Marketing Strategies, Regression Analysis, Data-Driven Decision-Making, Branding, Brand Management, Resource Allocation, Customer Analysis, Customer Insights, Predictive Analytics, Brand Strategy, Statistical Analysis, A/B Testing, Consumer Behaviour, Return On Investment, Statistical Methods
Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Collection, Marketing, Data-Driven Marketing, Marketing Analytics, Digital Marketing Tools, Google Analytics, Online Advertising, Meta Ads Manager, Digital Marketing, Data Capture, Application Programming Interface (API), Law, Regulation, and Compliance, Web Analytics, Information Privacy, Data Integration, Analytics, Facebook, Data Analysis, Advertising
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Responsive Web Design, Storyboarding, Wireframing, User Experience Design, UI/UX Research, User Experience, Usability Testing, Information Architecture, Presentations, Web Design, User Research, Design Thinking, Figma (Design Software), Usability, Design Reviews, Persona (User Experience), Web Content Accessibility Guidelines, Mobile Development, Web Presence, Interviewing Skills
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

University of Virginia
Skills you'll gain: Usability Testing, Agile Product Development, New Product Development, Continuous Delivery, Agile Software Development, User Story, Product Management, Agile Methodology, Product Testing, Agile Project Management, Product Development, Team Performance Management, Team Management, Product Improvement, Design Thinking, Team Building, Continuous Deployment, Team Leadership, DevOps, Customer Analysis
Beginner · Specialization · 3 - 6 Months

University of Virginia
Skills you'll gain: Digital Transformation, Business Transformation, Technology Strategies, Digital Analysis, Competitive Analysis, Data Strategy, Organizational Development, Corporate Strategy, Business Strategy, Business Economics, Business Technologies, Emerging Technologies, Market Dynamics, Change Management, Process Development, Innovation, Market Opportunities
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Meta Ads Manager, Data Storytelling, Data Presentation, Business Metrics, Key Performance Indicators (KPIs), Marketing Analytics, Data-Driven Marketing, Bayesian Statistics, Data Visualization, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, Target Audience, Pandas (Python Package), Data Analysis, Data Visualization Software, A/B Testing, Data Collection, Marketing, Interviewing Skills
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months
Skills you'll gain: Media Planning, Spreadsheet Software, A/B Testing, Return On Investment, Content Performance Analysis, Marketing Analytics, Media Strategy, Key Performance Indicators (KPIs), Google Analytics, Campaign Management, Pivot Tables And Charts, Media Buying, Marketing Effectiveness, Marketing Planning, Data-Driven Marketing, Performance Measurement, Digital Marketing Campaigns, Digital Marketing, Data Presentation, Paid media
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Cloud Deployment, Unit Testing, Software Development Life Cycle, CI/CD, Server Side, Istio, Cloud-Native Computing, Software Architecture, Cloud Infrastructure, Application Deployment, Responsive Web Design, Node.JS, Django (Web Framework), Git (Version Control System), HTML and CSS, Front-End Web Development, Cloud Computing, Data Ethics, Data Import/Export, Software Development
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: SQL, Data Cleansing, Jupyter, Data Literacy, Data Mining, Data Manipulation, Data Preprocessing, Data Wrangling, R (Software), Business Analysis, Model Deployment, Database Management, Relational Databases, Stored Procedure, R Programming, Data Science, Data Processing, Big Data, Computer Programming Tools, Python Programming
Build toward a degree
Beginner · Specialization · 3 - 6 Months