• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    A

    Adobe

    Graphic Design

    Skills you'll gain: Adobe Illustrator, Typography, Color Theory, Generative AI, Graphic and Visual Design, Graphic Design, Graphic and Visual Design Software, AI powered creativity, Design, Creative Design, Digital Design, Adobe Firefly, Design Elements And Principles, Creativity

    4.6
    Rating, 4.6 out of 5 stars
    ·
    368 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Effective Compliance Programs

    Skills you'll gain: Compliance Training, Compliance Management, Regulatory Compliance, Law, Regulation, and Compliance, Internal Communications, Regulatory Requirements, Procedure Development, Continuous Monitoring, Culture Transformation, Behavior Management, Disciplinary Procedures, Ethical Standards And Conduct, Psychology, Strategic Planning

    4.9
    Rating, 4.9 out of 5 stars
    ·
    884 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    IESE Business School

    The Art of Storytelling

    Skills you'll gain: Storytelling, Public Speaking, Oral Expression, Presentations, Verbal Communication Skills, Persuasive Communication, Drive Engagement, Active Listening

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.2K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Unity Game Deployment, XR, and Cross-Platform Strategies

    Skills you'll gain: Augmented and Virtual Reality (AR/VR), Unity Engine, Augmented Reality, Application Deployment, Cross Platform Development, Virtual Reality, C# (Programming Language), Video Game Development, Mobile Development, UI Components, Animation and Game Design, Game Design, User Interface (UI), Development Testing, User Interface and User Experience (UI/UX) Design, Software Development, Software Design

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    DeepLearning.AI

    TensorFlow: Advanced Techniques

    Skills you'll gain: Generative Adversarial Networks (GANs), Autoencoders, Generative AI, Tensorflow, Computer Vision, Image Analysis, Transfer Learning, Convolutional Neural Networks, Generative Model Architectures, Fine-tuning, Deep Learning, Keras (Neural Network Library), Model Training, Model Optimization, Applied Machine Learning, Artificial Neural Networks, Classification Algorithms, Model Evaluation, Distributed Computing, Visualization (Computer Graphics)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.7K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    S

    STARWEAVER

    Generative AI for Creative Professionals: Brief to Delivery

    Skills you'll gain: AI powered creativity, Prompt Engineering, Generative AI, Visual Storytelling, Prompt Engineering Tools, Responsible AI, Photo/Video Production and Technology, AI Orchestration, Media Production, AI Workflows, Multimedia, Video Production, Content Creation, Video Editing, Storyboarding, Creative Thinking, Brand Management, Music

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Getting Started in Google Analytics

    Skills you'll gain: Google Analytics, Web Analytics and SEO, Statistical Reporting, Data-Driven Marketing, Analytics, Data Analysis, User Accounts

    4.4
    Rating, 4.4 out of 5 stars
    ·
    1.5K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Business & Technology

    Skills you'll gain: Responsible AI, Culture Transformation, Innovation, Organizational Change, Design Thinking, Business Transformation, Strategic Leadership, Product Lifecycle Management, Machine Learning Methods, Global Marketing, Data Ethics, Entrepreneurship, Artificial Intelligence, Change Management, Organizational Leadership, Business Strategies, Machine Learning Algorithms, Business Modeling, Product Strategy, Strategic Planning

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    117 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Neuromarketing

    Skills you'll gain: Research Design, Institutional Review Board (IRB), Science and Research, Laboratory Research, Research Methodologies, Research, Consumer Behaviour, Sensory Systems Analysis, Influencing, Marketing Psychology, Case Studies, Persuasive Communication, Statistical Analysis, Ethical Standards And Conduct, Data Analysis, Data Collection, Advertising, Marketing Communications, Experimentation, Decision Making

    4.5
    Rating, 4.5 out of 5 stars
    ·
    49 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Gestión de Proyectos

    Skills you'll gain: Project Coordination, Agile Project Management, Project Management Life Cycle, Negotiation, Team Management, Project Risk Management, Agile Methodology, Agile Product Development, Resource Allocation, Team Performance Management, Emotional Intelligence, Project Planning, Team Building, Risk Management, Leadership, Resource Management, Risk Analysis, Project Management Institute (PMI) Methodology, Project Management, Collaborative Software

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.5K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    T

    Technical University of Denmark (DTU)

    Organic Solar Cells - Theory and Practice

    Skills you'll gain: Laboratory Testing, Semiconductors, Materials science, Sustainable Technologies, Energy and Utilities, Chemistry, Analytical Testing, Process Engineering, Laboratory Research, Manufacturing Processes, Failure Analysis, Product Lifecycle Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.2K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Aptly

    Getting Started with TikTok

    Skills you'll gain: TikTok, Content Creation, Video Editing, Video Production, Social Media Content, Social Media, Social Media Marketing, Content Marketing, Drive Engagement, Driving engagement, Target Audience, Business Marketing, Customer Engagement, Culture, User Accounts, Demography

    4.8
    Rating, 4.8 out of 5 stars
    ·
    73 reviews

    Beginner · Course · 1 - 4 Weeks

1…112113114…479

In summary, here are 10 of our most popular product marketing courses

  • Graphic Design: Adobe
  • Effective Compliance Programs: University of Pennsylvania
  • The Art of Storytelling: IESE Business School
  • Unity Game Deployment, XR, and Cross-Platform Strategies: Packt
  • TensorFlow: Advanced Techniques: DeepLearning.AI
  • Generative AI for Creative Professionals: Brief to Delivery: STARWEAVER
  • Getting Started in Google Analytics: Coursera
  • Business & Technology: Illinois Tech
  • Neuromarketing: Johns Hopkins University
  • Gestión de Proyectos: Tecnológico de Monterrey

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok