SEO courses can help you learn keyword research, on-page optimization, link building, and content strategy. You can build skills in analyzing website performance, understanding search engine algorithms, and creating SEO-friendly content. Many courses introduce tools like Google Analytics, SEMrush, and Moz, which help you track metrics, optimize your site, and improve your search rankings. By applying these skills and tools, you can enhance your online visibility and drive more organic traffic to your website.

Skills you'll gain: Responsible AI, Generative Engine Optimization (GEO), Social Media Management, Social Media, Social Media Content, Social Media Marketing, Google Ads, Digital Marketing, Email Marketing, Social Media Strategy, Digital Advertising, Content Scheduling, Web Analytics and SEO, Digital Media Strategy, Online Advertising, Data-Driven Marketing, Customer Retention, Search Engine Optimization, Content Performance Analysis, Generative AI
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Interviewing Skills, Search Engine Optimization, Generative Engine Optimization (GEO), Oral Expression, Marketing, Decision Making, Web Analytics and SEO, Digital Marketing, Keyword Research, Marketing Analytics, Verbal Communication Skills, Strategic Decision-Making, Data-Driven Decision-Making, Performance Analysis
Intermediate · Course · 1 - 4 Weeks

Unilever
Skills you'll gain: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Campaign Planning, Digital Marketing, Social Media Campaigns, Campaign Management, Digital Marketing Tools, Web Analytics and SEO, Market Analysis, Digital Advertising, Social Media Marketing, Search Engine Marketing, Marketing Strategies, Digital Media Strategy, Digital Analysis, Google Analytics
Beginner · Professional Certificate · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Keyword Research, Email Marketing, Digital Marketing Campaigns, Data-Driven Marketing, Digital Marketing, Campaign Management, Digital Media Strategy, Marketing Analytics, Online Advertising, Digital Advertising, Search Engine Marketing, Performance Analysis, Consumer Behaviour, Marketing Strategies, Market Research, Journey Mapping, Key Performance Indicators (KPIs), Web Analytics and SEO, Search Engine Optimization, Campaign Planning
Beginner · Course · 1 - 3 Months

Skills you'll gain: Instagram, Social Media Content, Content Creation, Social Media, Social Media Management, Driving engagement, Account Strategy, Web Presence, Growth Strategies, Brand Awareness, Account Management, Digital Design
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Generative Engine Optimization (GEO), Content Performance Analysis, Content Optimization, Generative AI, AI Workflows, Search Engine Optimization, Content Creation, Content Strategy, Public Relations, ChatGPT, No-Code Development
Beginner · Course · 1 - 3 Months

Skills you'll gain: LinkedIn, Photo Editing, Web Presence, Professional Networking, Digital Brand Strategy, Social Media, Content Optimization, Branding, Professionalism, Recognizing Others, Trustworthiness, Business Communication
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Generative Engine Optimization (GEO), Content Optimization, Digital Media Strategy, Data-Driven Marketing, Marketing Analytics, Automation, Language Interpretation, Translation, and Studies
Advanced · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Surveys, UI/UX Research, User Research, Survey Creation, A/B Testing, Web Analytics, User Experience, Qualitative Research, Usability Testing, Research Methodologies, Web Analytics and SEO, Data Collection, Research Design, Experimentation, Sample Size Determination
Beginner · Course · 1 - 3 Months

Skills you'll gain: Email Marketing, Paid media, Order Fulfillment, Media Planning, Social Media Campaigns, Google Ads, Social Media Marketing, Social Media Strategy, Performance Measurement, Order Processing, Customer Acquisition Management, Brand Loyalty, Search Engine Marketing, Order Management, Content Creation, Marketing Planning, Customer Relationship Management, Customer Retention, Journey Mapping, Content Performance Analysis
Beginner · Professional Certificate · 3 - 6 Months

University of California, Irvine
Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Persona Development, Digital Marketing, Marketing Analytics, Paid media, Search Engine Optimization, Online Advertising, Key Performance Indicators (KPIs), Marketing Strategies, Digital Brand Strategy, Digital Media Strategy, Target Audience, Marketing Planning, Data-Driven Marketing, Keyword Research, Social Media Strategy, Marketing Effectiveness, Social Media
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Data Storytelling, Email Marketing, Google Ads, Digital Advertising, Paid media, Social Media Analytics, Social Media Marketing, Search Engine Optimization, Google Analytics, Customer Retention, Digital Marketing, Marketing Budgets, Loyalty Programs, Order Fulfillment, Search Engine Marketing, Web Analytics, Online Advertising, Digital Marketing Tools, Marketing, E-Commerce
Beginner · Professional Certificate · 3 - 6 Months