• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • J

    John Wiley & Sons

    Foundations of Measuring the Intangible

    Skills you'll gain: Estimation, Business Metrics, Decision Making, Cost Estimation, Risk Management, Data-Driven Decision-Making, Project Estimation, Systems Of Measurement, Decision Intelligence, Bayesian Statistics, Quantitative Research, Risk Analysis, Small Data, Analysis, Sample Size Determination, Problem Solving, Sampling (Statistics), Business Analysis, Statistical Inference, Business Strategy

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
  • U

    University of Michigan

    Influencing People

    Skills you'll gain: Influencing, Persuasive Communication, Leadership, Leadership Development, Professional Networking, Relationship Building, Public Speaking, Rapport Building, Decision Making, Communication, People Development, Tactfulness, Relationship Management, Social Skills, Trustworthiness, Independent Thinking, Organizational Structure

    ★ 4.8 (4.3K) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • J

    John Wiley & Sons

    Getting Started with Facebook

    Skills you'll gain: Facebook, Social Media, Safety and Security, digital literacy, Security Awareness, Personally Identifiable Information, Information Privacy, Relationship Building, Social Media Strategy, Social Media Content, Web Presence, User Accounts, UI Components, Online Advertising, Security Controls, Registration, User Interface (UI), Data Sharing, Web Content, Communication

    Beginner · Course · 1 - 3 Months

    Category: New
    New
  • U

    University of California, Davis

    Google SEO Capstone Project

    Skills you'll gain: Keyword Research, Search Engine Optimization, Competitive Analysis, Stakeholder Management, Content Optimization, Stakeholder Communications, Client Services, Content Strategy, Content Performance Analysis, Competitive Intelligence, Strategic Planning, Web Analytics, Business Planning, Sales Presentations, Presentations, Technical Communication, Gap Analysis, Prioritization

    ★ 4.7 (495) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    CertNexus

    CertNexus Certified Ethical Emerging Technologist

    Skills you'll gain: Crisis Management, Data Ethics, Governance, Business Ethics, Strategic Leadership, Corporate Communications, Responsible AI, Law, Regulation, and Compliance, Communication Planning, Accountability Frameworks, Media Relations, Strategic Thinking, Communication Strategies, Risking, Business Leadership, Risk Management, Test Tools, Communication, Leadership, Learning Strategies

    ★ 4.7 (644) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Professional Sales Mastery

    Skills you'll gain: Sales Territory Management, Cold Calling, Regional Sales, Consultative Selling, Lead Generation, Selling Techniques, Sales Training, B2B Sales, Sales Management, Agentic Workflows, Closing (Sales), Sales, Sales Operations, AI Personalization, Generative AI Agents, Sales Pipelines, Business Strategy, Customer Engagement, Customer Analysis, Campaign Management

    ★ 4.6 (410) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • V

    Vanderbilt University

    AI Builder

    Skills you'll gain: Prompt Engineering, AI Security, ChatGPT, Retrieval-Augmented Generation, Claude Code, Prompt Patterns, Generative AI Agents, Engineering Software, Generative AI, Prompt Engineering Tools, AI powered creativity, Multimodal Prompts, AI Product Strategy, Anthropic Claude, AI Enablement, AI Personalization, AI Orchestration, AI Workflows, Agentic Workflows, AI Integrations

    ★ 4.8 (9.4K) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Next-Gen Workplace Automation with GenAI

    Skills you'll gain: CrewAI, Prompt Engineering, Anthropic Claude, Email Automation, Generative AI, AI Orchestration, AI Workflows, ChatGPT, Responsible AI, AI Product Strategy, Agentic Workflows, Automation, AI Enablement, Workflow Management, Report Writing, Productivity, Innovation, Operational Efficiency, Performance Reporting, Customer Support

    ★ 4.4 (479) · Intermediate · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • S

    Scrum Alliance

    Ethical AI: Balancing Tech and Humanity

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • U

    University of Illinois Urbana-Champaign

    التسويق في عالم رقمي

    Skills you'll gain: Digital Marketing Tools, Innovation, Marketing, Promotional Strategies, Digital Advertising, Marketing Strategies, Marketing Management, New Product Development, Product Development, Digital Brand Strategy, Strategic Marketing, Digital Media Strategy, Digital Marketing, Consumer Behaviour, Product Promotion, Market Dynamics, Business-To-Consumer, Digital Transformation, Customer Engagement, Branding

    ★ 4.6 (46) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • É

    École Nationale des Ponts et Chaussées

    Electric Vehicles and Mobility

    Skills you'll gain: Socioeconomics, Social Impact, Sustainable Development, Market Dynamics, Energy and Utilities, Social Studies, Environmental Issue, Economic Development, Market Analysis, Sustainable Technologies, Public Policies, Environmental Engineering, Electrical Systems, Sustainable Engineering, Environmental Science, Economics, Market Opportunities, Financial Inclusion, Cost Benefit Analysis, Climate Change Mitigation

    ★ 4.5 (1.3K) · Beginner · Course · 3 - 6 Months

    Category: Preview
    Preview
  • U

    University of Colorado Boulder

    Master of Engineering in Engineering Management

    Skills you'll gain: Prompt Engineering, New Product Development, Model Based Systems Engineering, Model Evaluation, Generative AI, Financial Statement Analysis, Sustainable Business, Data Mining, Field-Programmable Gate Array (FPGA), Delegation Skills, Strategic Decision-Making, Real-Time Operating Systems, Object Oriented Design, Project Schedules, Sampling (Statistics), Failure Analysis, Data Ethics, Goal Setting, Database Design, Data Visualization

    Degree · 1 - 4 Years

    Category: Job Ready
    Job Ready
1…120121122…530

In summary, here are 10 of our most popular marketing strategy courses

  • Foundations of Measuring the Intangible: John Wiley & Sons
  • Influencing People: University of Michigan
  • Getting Started with Facebook: John Wiley & Sons
  • Google SEO Capstone Project: University of California, Davis
  • CertNexus Certified Ethical Emerging Technologist: CertNexus
  • Professional Sales Mastery: Coursera
  • AI Builder: Vanderbilt University
  • Next-Gen Workplace Automation with GenAI: Coursera
  • Ethical AI: Balancing Tech and Humanity: Scrum Alliance
  • التسويق في عالم رقمي: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok