Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Vanderbilt University
Skills you'll gain: Generative AI Agents, Prompt Engineering, ChatGPT, Retrieval-Augmented Generation, Prompt Patterns, Agentic systems, Agentic Workflows, Generative AI, LLM Application, AI literacy, Email Automation, OpenAI, OpenAI API, Expense Management, AI Personalization, AI Enablement, AI Workflows, AI powered creativity, Artificial Intelligence, Automation
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Content Scheduling, Online Advertising, Facebook, Marketing Analytics, Content Performance Analysis, Advertising, Digital Advertising, Marketing Effectiveness, Social Media Content, Drive Engagement, Driving engagement, Content Development and Management, Social Media Marketing, Shared Media, Social Media Campaigns, Digital Publishing, Social Media, Target Audience, Social Media Management, Customer Engagement
Mixed · Guided Project · Less Than 2 Hours

The Museum of Modern Art
Skills you'll gain: Creativity, Performing Arts, Innovation, Electronic Media, Aesthetics, Technology Solutions, Design Thinking, Liberal Arts, AI powered creativity, Multimedia, Public History, Visual Storytelling, Storytelling, Photo/Video Production and Technology, Social Justice
Beginner · Course · 1 - 3 Months

University of California, Davis
Skills you'll gain: Data Governance, SQL, Data Quality, Data Literacy, Query Languages, Database Management, Data Modeling, Relational Databases, Data Manipulation, Data Science, Data Wrangling, Data Analysis, Data Transformation, Descriptive Analytics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Talent Recruitment, Full Cycle Recruitment, Recruitment, Recruitment Strategies, Talent Acquisition, Talent Sourcing, Employee Onboarding, Talent Pipelining, Recruitment Process Outsourcing, Interviewing Skills, Digital Media Strategy, Strategic Sourcing, Job Evaluation, Employee Retention, Social Media, Social Media Campaigns, Advertising
Mixed · Course · 1 - 4 Weeks

O.P. Jindal Global University
Skills you'll gain: International Finance, Game Theory, Business Ethics, Production Process, Business, Cost Accounting, Economic Development, Sustainable Business, Corporate Sustainability, Market Analysis, Business Management, Financial Systems, Revenue Management, Economics, Policy, and Social Studies, Strategic Decision-Making
Build toward a degree
Beginner · Course · 3 - 6 Months

Skills you'll gain: Canva (Software), Logo Design, Content Scheduling, Branding, Brand Strategy, Graphic Design, Graphic and Visual Design Software, Target Audience, Social Media Content, Marketing Materials, Social Media, Scheduling, Presentations, Content Creation, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours

University of California, Davis
Skills you'll gain: Search Engine Optimization, Keyword Research, Web Analytics and SEO, Content Optimization, Content Strategy, Marketing, Content Creation, Social Media
Intermediate · Course · 1 - 4 Weeks

University of Toronto
Skills you'll gain: Psychology, Clinical Psychology, Mental Health Diseases and Disorders, Sensory Systems Analysis, Psychiatry, Mental Health Therapies, Human Development, Learning Theory, Psychotherapy, Mental Health, Social Sciences, Applied Behavior Analysis, Scientific Methods, Sociology, Neurology, Child Development, Experimentation
Mixed · Course · 1 - 3 Months

Queen Mary University of London
Skills you'll gain: Cloud Deployment, Cloud Services, Legal Risk, Cloud Computing, Intellectual Property, Cloud Computing Architecture, Cloud Storage, Cloud Platforms, Contract Negotiation, Cloud Security, Vendor Contracts, Cyber Risk, Contract Review, Law, Regulation, and Compliance, Contract Management, Data Security, Data Governance, Negotiation, Regulatory Requirements, Cybersecurity
Beginner · Course · 1 - 4 Weeks
Tecnológico de Monterrey
Skills you'll gain: Persona Development, Social Media Strategy, Social Media, Performance Measurement, Social Media Marketing, Social Media Campaigns, Smart Goals, Content Performance Analysis, Social Media Management, Digital Media Strategy, Content Marketing, Social Media Content, Communication Planning, Goal Setting, Performance Analysis, Key Performance Indicators (KPIs), Social Media Analytics, Active Listening, LinkedIn, Facebook
Intermediate · Specialization · 3 - 6 Months

University of Colorado System
Skills you'll gain: Infrastructure Security, Cyber Risk, Cyber Security Policies, Cyber Security Assessment, Cybersecurity, Security Management, Cyber Security Strategy, Risk Management Framework, Technology Roadmaps, Network Infrastructure, Transportation Operations, Mobile Security
Beginner · Course · 1 - 4 Weeks