Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Coursera
Skills you'll gain: Target Audience, Advertising Campaigns, Marketing Budgets, Advertising, Social Media Management, Social Media, Budget Management, Social Media Marketing, Digital Advertising, Social Media Campaigns
Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Learning Theory, Human Learning, Motivational Interviewing, Education and Training, Teaching, Scientific Methods, Science and Research, Research Methodologies, Critical Thinking, Communication, Cognitive flexibility, Psychology
Beginner · Course · 1 - 4 Weeks

Universiteit Leiden
Skills you'll gain: Language Competency, Language Learning, Language Disorders, Anthropology, Multilingualism, English Language, Communication Disorders, Cultural Diversity, Oral Comprehension, Vocabulary, Grammar, Cultural Sensitivity, Social Sciences, Sociology, Research Methodologies
Beginner · Course · 1 - 3 Months

The University of North Carolina at Chapel Hill
Skills you'll gain: Epidemiology, Public Health, Infectious Diseases, Research Design, Community Health, Health Policy, Research Methodologies, Social Determinants Of Health, Science and Research, Statistical Analysis, Chronic Diseases
Mixed · Course · 1 - 3 Months
Duke University
Skills you'll gain: Responsible AI, Adobe Firefly, Productivity Software, AI Workflows, Generative AI, Productivity, Writing, Artificial Intelligence, Gemini, Microsoft Copilot, Unstructured Data, Prompt Engineering, Administrative Support, ChatGPT, Data Analysis, Text Mining, Operational Efficiency, Project Schedules, Media Production
Beginner · Course · 1 - 4 Weeks

Aptly
Skills you'll gain: TikTok, Social Media Marketing, Business Marketing, Social Media Strategy, Social Media, Content Creation, Marketing Strategies, Content Marketing, Marketing, Brand Awareness, Driving engagement, Content Strategy, Branding, Customer Engagement
Beginner · Course · 1 - 4 Weeks

University of Geneva
Skills you'll gain: International Relations, Leadership and Management, Strategic Partnership, Marketing, Fundraising, Leadership, Governance, Public Policies, Business, Organizational Strategy, Organizational Structure, World History, Sustainable Development, Cross-Functional Collaboration, Climate Change Mitigation
Beginner · Course · 1 - 3 Months

Simplilearn
Skills you'll gain: Email Marketing, Marketing Analytics, Campaign Management, Marketing Automation, Web Analytics, Web Content, Account Management, Dashboard, Customer Data Management, Automation, Content Management, Configuration Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Order Fulfillment, Online Advertising, E-Commerce, Google Ads, Digital Advertising, Customer experience improvement, Market Research, Advertising Campaigns, Sales, Shipping and Receiving, Market Trend, Process Optimization, Target Audience
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, AI Personalization, Personalized Service, Marketing Communications, Customer Communications Management, Content Development and Management, Customer Engagement, Promotions and Campaigns
Beginner · Course · 1 - 4 Weeks

The State University of New York
Skills you'll gain: Professional Development, Intercultural Competence, Trustworthiness, Cultural Diversity, Personal Development, Overcoming Obstacles, Education and Training, Collaboration, Goal Setting, Teamwork, Problem Solving, Adaptability, Higher Education, digital literacy, Communication, Time Management
Beginner · Course · 1 - 3 Months
Johns Hopkins University
Skills you'll gain: Advocacy, Surveys
Beginner · Course · 1 - 4 Weeks