• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Google SEO Capstone Project

    Skills you'll gain: Keyword Research, Content Optimization, Competitive Analysis, Search Engine Optimization, Web Analytics and SEO, Client Services, Presentations, Sales Presentations, Content Strategy, Gap Analysis, Prioritization

    4.7
    Rating, 4.7 out of 5 stars
    ·
    494 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Certified Project Manager

    Skills you'll gain: Stakeholder Engagement, Team Motivation, Project Management Life Cycle, Resource Management, Project Planning, Risk Management, Stakeholder Management, Project Risk Management, Stakeholder Analysis, Project Schedules, Risk Management Framework, Resource Planning, Earned Value Management, Project Documentation, Stakeholder Communications, Negotiation, Meeting Facilitation, Project Management, Agile Project Management, Project Management Institute (PMI) Methodology

    4.6
    Rating, 4.6 out of 5 stars
    ·
    915 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    L

    Ludwig-Maximilians-Universität München (LMU)

    Computers, Waves, Simulations: A Practical Introduction to Numerical Methods using Python

    Skills you'll gain: Finite Element Methods, Numerical Analysis, Engineering Analysis, Jupyter, Differential Equations, Applied Mathematics, Mathematical Modeling, Distributed Computing, Integral Calculus, Simulation and Simulation Software, Python Programming, Mechanics, Simulations, Derivatives

    4.8
    Rating, 4.8 out of 5 stars
    ·
    391 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    McMaster University

    Finance For Everyone: Value

    Skills you'll gain: Finance, Financial Analysis, Financial Market, Project Finance, Cash Flows, Financial Modeling, General Finance, Investments, Investment Management, Business Valuation, Cash Flow Forecasting, Financial Data, Risk Modeling, Return On Investment, Capital Budgeting, Risk Management, Market Dynamics, Risk Analysis, Decision Making, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    252 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Business Intelligence and Competitive Analysis

    Skills you'll gain: Competitive Intelligence, Competitive Analysis, Data Storytelling, Business Intelligence, Business Analytics, Market Share, Data Analysis, Management Consulting, Business Strategy, Strategic Thinking, Consulting, Market Analysis, Performance Analysis, Performance Measurement, Benchmarking, Key Performance Indicators (KPIs), Business Metrics, Root Cause Analysis, Risk Analysis, Financial Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    248 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Mastering Product Management Interviews: A Strategic Guide

    Skills you'll gain: Agile Methodology, Agile Product Development, Product Strategy, Product Design, Market Analysis, Product Planning, Market Research, Customer Analysis, Target Market, Oral Expression, Stakeholder Communications, Data Analysis Software, Portfolio Management, Verbal Communication Skills, Data-Driven Decision-Making, Decision Making, Team Oriented, Data Analysis, Product Knowledge, Technical Communication

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Michigan State University

    Gathering and Developing the News

    Skills you'll gain: Interviewing Skills, Journalism, Research, Investigation, Ethical Standards And Conduct, Data Collection, Rapport Building, Electronic Media, Diversity Awareness

    4.7
    Rating, 4.7 out of 5 stars
    ·
    510 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Rochester

    The Power of Markets III: Input Markets and Promoting Efficiency

    Skills you'll gain: Market Dynamics, Supply And Demand, Economics, Policy, and Social Studies, Economics, Business Economics, Policty Analysis, Research, and Development, Social Sciences, Public Policies, Market Analysis, Competitive Analysis, Consumer Behaviour, Human Capital

    4.9
    Rating, 4.9 out of 5 stars
    ·
    42 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze Markets Using Technical Analysis & Chart Patterns

    Skills you'll gain: Financial Trading, Market Data, Verification And Validation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    N

    New York University

    Guided Tour of Machine Learning in Finance

    Skills you'll gain: Supervised Learning, Machine Learning Methods, Model Evaluation, Applied Machine Learning, Statistical Machine Learning, Machine Learning, Statistical Methods, Artificial Neural Networks, Statistical Modeling, Predictive Modeling, Model Training, Scikit Learn (Machine Learning Library), Regression Analysis, Deep Learning, Tensorflow, Logistic Regression, Jupyter, Reinforcement Learning

    3.8
    Rating, 3.8 out of 5 stars
    ·
    681 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Fundamentos Empresariales

    Skills you'll gain: Operations Management, Balance Sheet, Process Analysis, Operations, Operational Efficiency, Operational Excellence, Financial Statement Analysis, Process Improvement, Financial Statements, Customer Analysis, Financial Accounting, Capital Budgeting, Branding, Financial Modeling, Financial Analysis, Brand Strategy, Marketing, Analysis, Case Studies, Business Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    446 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    I

    IE Business School

    Foundations of Strategy

    Skills you'll gain: Competitive Analysis, Business Strategy, Economics, Market Dynamics, Business Economics, Strategic Thinking, Market Analysis, Strategic Planning, Corporate Strategy, Business Strategies, Resource Management, Business Process

    4.8
    Rating, 4.8 out of 5 stars
    ·
    208 reviews

    Beginner · Course · 1 - 4 Weeks

1…124125126…414

In summary, here are 10 of our most popular market research courses

  • Google SEO Capstone Project: University of California, Davis
  • Certified Project Manager: SkillUp
  • Computers, Waves, Simulations: A Practical Introduction to Numerical Methods using Python: Ludwig-Maximilians-Universität München (LMU)
  • Finance For Everyone: Value: McMaster University
  • Business Intelligence and Competitive Analysis: Rutgers the State University of New Jersey
  • Mastering Product Management Interviews: A Strategic Guide: Board Infinity
  • Gathering and Developing the News: Michigan State University
  • The Power of Markets III: Input Markets and Promoting Efficiency: University of Rochester
  • Analyze Markets Using Technical Analysis & Chart Patterns: EDUCBA
  • Guided Tour of Machine Learning in Finance: New York University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok