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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.


Popular Product Marketing Courses and Certifications


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    Case Western Reserve University

    Beyond Silicon Valley: Growing Entrepreneurship in Transitioning Economies

    Skills you'll gain: Philanthropy, Entrepreneurship, Global Marketing, Entrepreneurial Finance, Innovation, New Business Development, Community Development, Economic Development, Commercialization, Mentorship, Governance, Case Studies, Public Policies, Program Evaluation

    4.5
    Rating, 4.5 out of 5 stars
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    128 reviews

    Mixed · Course · 1 - 3 Months

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    LearnKartS

    Shopify Dropshipping Mastery: Start Your Online Store

    Skills you'll gain: Sales, Product Promotion, Growth Strategies, Product Knowledge, Email Marketing, Web Analytics and SEO, Product Strategy, Merchandising, Marketing Automation, Order Management, Order Fulfillment, Branding, International Relations, Business Management

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Google Project Management

    Skills you'll gain: Backlogs, Quality Management, Project Closure, Project Planning, Scope Management, Project Scoping, Agile Project Management, Budget Management, Project Risk Management, Milestones (Project Management), Team Leadership, Communication Planning, Agile Software Development, Product Roadmaps, Sprint Retrospectives, Resource Management, Project Management Life Cycle, Smart Goals, Change Management, Project Management

    4.7
    Rating, 4.7 out of 5 stars
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    370 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
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    Starweaver

    Complete Executive Leadership

    Skills you'll gain: Active Listening, Responsible AI, Non-Verbal Communication, Business Writing, Concision, Social Skills, Writing, Cultural Sensitivity, Persuasive Communication, Organizational Change, Interpersonal Communications, Stakeholder Engagement, Google Gemini, Anthropic Claude, Generative AI, Change Management, Communication, Strategic Communication, Marketing Communications, Strategic Marketing

    4.4
    Rating, 4.4 out of 5 stars
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    33 reviews

    Intermediate · Specialization · 1 - 4 Weeks

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    IE Business School

    Foundations of Strategy

    Skills you'll gain: Competitive Analysis, Business Strategy, Economics, Market Dynamics, Business Economics, Strategic Thinking, Market Analysis, Strategic Planning, Corporate Strategy, Resource Management, Business Process

    4.8
    Rating, 4.8 out of 5 stars
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    206 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    McMaster University

    Finance for Everyone: Markets

    Skills you'll gain: Financial Market, Capital Markets, Derivatives, Equities, Financial Policy, Finance, Investments, Market Dynamics, Market Trend, Financial Regulation, Market Analysis, Presentations

    4.7
    Rating, 4.7 out of 5 stars
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    414 reviews

    Beginner · Course · 1 - 4 Weeks

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    University of Manchester

    Managing Responsibly: Practicing Sustainability, Responsibility and Ethics

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Business Ethics, Environmental Social And Corporate Governance (ESG), Sustainable Development, Intercultural Competence, Ethical Standards And Conduct, Team Oriented, Decision Making, Cultural Diversity, Systems Thinking, Stakeholder Management

    4.8
    Rating, 4.8 out of 5 stars
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    680 reviews

    Mixed · Course · 1 - 3 Months

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    Olay

    Quality Control and Regulatory in Cosmetic Science

    Skills you'll gain: Quality Control, Quality Assurance, Product Quality (QA/QC), Statistical Process Controls, Good Manufacturing Practices, Quality Management, Regulatory Affairs, Safety Standards, Chemistry, Regulatory Compliance, Product Testing, Standard Operating Procedure, Packaging and Labeling

    4.5
    Rating, 4.5 out of 5 stars
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    85 reviews

    Beginner · Course · 1 - 4 Weeks

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    T

    Tecnológico de Monterrey

    Física: Vectores, Trabajo y Energía

    Skills you'll gain: Mechanics, Mathematical Modeling, Calculus, Integral Calculus, Applied Mathematics, Physics, Visualization (Computer Graphics), Geometry, Advanced Mathematics, Trigonometry, Graphing, Algebra

    4.2
    Rating, 4.2 out of 5 stars
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    182 reviews

    Mixed · Course · 1 - 3 Months

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    U

    University of New Mexico

    Curanderismo: Traditional Healing Using Plants

    Skills you'll gain: Cultural Diversity, Preventative Care, Health Care, Health Education, Pain Management, Nutrition and Diet, Stress Management

    4.7
    Rating, 4.7 out of 5 stars
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    231 reviews

    Beginner · Course · 1 - 3 Months

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    Coursera

    Design a Client Welcome Kit using Canva

    Skills you'll gain: Canva (Software), Layout Design, Process Design, Design Elements And Principles, Workflow Management, Digital Design, Marketing Collateral, Graphic Design, Marketing Materials, Color Theory, Portfolio Management, Brand Awareness

    4.7
    Rating, 4.7 out of 5 stars
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    96 reviews

    Advanced · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Power Platform Fundamentals PL-900 Exam Prep

    Skills you'll gain: Microsoft Power Platform, Microsoft Power Automate/Flow, Power BI, Dashboard, No-Code Development, Data Visualization, Power Apps Component Framework, Business Intelligence, Business Process Automation, Application Development, Data Integration, Performance Analysis, Application Design, Automation, Data Security, Business Process, Computing Platforms, Microsoft Teams, Data Analysis Software, Data Modeling

    4.3
    Rating, 4.3 out of 5 stars
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    273 reviews

    Beginner · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular product marketing courses

  • Beyond Silicon Valley: Growing Entrepreneurship in Transitioning Economies: Case Western Reserve University
  • Shopify Dropshipping Mastery: Start Your Online Store: LearnKartS
  • Google Project Management: Google
  • Complete Executive Leadership: Starweaver
  • Foundations of Strategy: IE Business School
  • Finance for Everyone: Markets: McMaster University
  • Managing Responsibly: Practicing Sustainability, Responsibility and Ethics: University of Manchester
  • Quality Control and Regulatory in Cosmetic Science: Olay
  • Física: Vectores, Trabajo y Energía: Tecnológico de Monterrey
  • Curanderismo: Traditional Healing Using Plants: University of New Mexico

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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